Hubspot Case Study Essay

Hubspot Case Study Essay
Problems
Founders Brian Halligan and Dharmesh Shah of upstart inbound–marketing firm HubSpot have come to a crossroads in their business model. The
direction of the company must adapt in order to continue on the stated path of growing as big as possible, as fast as possible. HubSpot is facing two
problems that it must address in order to accomplish its goals.
First, HubSpot has a corporate culture centered on an evangelical attitude towards inbound–marketing. HubSpot offers the services of
inbound–marketing, which uses strategies such as Search Engine Optimization (SEO), the ability to write compelling content that attracts customers
and the ability to attract and engage a community of followers who interact with the content.
It ... Show more content on Helpwriting.net ...
While not going so far as to begin cold–calling for new clients, HubSpot could develop a targeted outbound–marketing campaign in environments such
as industry trade shows that may open up the company to potential customers who may have yet to hear of HubSpot, try their services or contact them
about service subscription. If done properly, HubSpot could use an outbound–marketing strategy for its inbound and outbound services while still
staying true to its roots.
Alternatives for pricing
The pricing structure has the potential to evolve in a number of different ways. HubSpot could go begin selling subscriptions for longer intervals
beyond month to month to lock in customers for longer periods of times. This could be particularly beneficial for keeping the Owner Ollies from
canceling services immediately after receiving the majority of the added value.
HubSpot could also begin charging B2B and B2C customers differently as well. B2B customers derive greater value and could be charged an added
premium or conversely B2C customers could be given an added discount of services if combined with a longer subscription purchase.
Hubspot could also increase its initial fee of $500 for Owner Ollies who reap the majority of the benefits upfront and who don't require as much
customer service. A discount to this increase could be coupled with participation with the CMS service, thus increasing the chance the customer stays

with HubSpot
... Get more on HelpWriting.net ...

B2B vs. B2C Marketing Differences Essay
B2B vs. B2C Marketing Differences
Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a
customer? Will it be a business? Or will it be a consumer? Business–to–business (B2B) marketing has differences from business–to–consumer (B2C)
marketing practices. This paper will outline these differences between the two types of e–commerce business transactions.
'Traditional marketing in the business–to–business environment requires very different strategies from those campaigns directed towards the consumer
market.' (ExtraVision, n.d., p. 1) 'Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1)... Show
more content on Helpwriting.net ...
After the consumer makes his selection from the landing page, a transition to the shopping cart and checkout page is simply the next step to complete the
transaction. In a business–to–business e–mail marketing campaign the e–mail is only a part of the marketing. The e–mail to a business must contain
contact information for offline communications, and an attachment for downloading catalog or price list information. The e–mail is followed up by
sales representatives who will also forward quotes and snail–mail an information packet (Weil, 2002).
The e–mail sent to either a business or consumer must be enticing to the customer. It should be colorful and have pertinent information. A URL leading
the customer to the landing page is imperative in order to either generate the lead for a business transaction, or lead a consumer to a ?Specials? page
with the current sales displayed. After the e–mail has been received by the business or consumer, the Internet website landing page is browsed by either
type of customer. Here is where the business wishing to do business must obtain permission to take information from the customers or businesses
perusing their landing page. When doing a business–to–business transaction, permission involves assuring the business information shared will be kept
private. This will lead to more lead generation (Weil, 2002). Business–to–consumer transactions require obtaining permission in a different way. Here a

Is B2b Branding Different For B2c Branding?
Is B2B branding different to B2C branding?
Jaimee–Lee Owen – 24208752
Benjamin Flint – 25979140
Kanyi Wang– 23706481
EXECUTIVE SUMMARY: The research question in discussion in this essay is whether branding of Business to Business organisations differs from
that of Business to Consumer organisations. It is often overlooked, that B2B and B2C brands are not only about very different types of decisions, but
they also involve inherently different types of decision making. These decisions ultimately come down to what the buyer wants and who the buyer is –
in a business to business sense, it is evident that a decision to buy is based on quite a complex set of systems and procedures, the reasons to buy are
calculated and reasonable and ... Show more content on Helpwriting.net ...
This is why it's essential for brands to get to know their markets, their buyers & the brand elements required of them, in order to build and create
effective branding strategies. The following essay discusses this further.
Brands were once described by Philip Kotler as things that helped people make decisions. In our current saturated markets and with the 'paradox of
choice' being an everyday struggle, brands are the quickest and most effective tools for us to link a name to a perception of value. What we often
overlook, is that B2B and B2C brands are not only about very different types of decisions but they they also involve inherently different types of
decision making. There are many factors to consider when assessing whether B2C and B2B branding are similar or different. Put simply, branding for
B2C opposed to B2B is inherently different. At the beginning of developing a branding strategy, the initial goal is the same; sales revenue and getting
the end user to purchase your product – whether it's business or consumer. After that, the branding and marketing campaigns will vary immensely for a
variety of reasons.
When assessing the similarities and differences in branding to consumers as opposed to businesses, it is important firstly, for brands to get to know
their buyers. Across the board, business or consumer, the buying process starts

Identifying Differences Among Businesses
Identifying Differences Among Businesses In order to identify, analyse and evaluate the major differences along the supply chain between the
business–to–business (B2B) and the business–to–consumer (B2C) marketing in the manufacture and retailing of fast–moving–consumer–goods, it is
important to define the different terms. According to Wright, the supply chain can be defined as 'the entire network of suppliers, factories, warehouses,
distribution centres and retailers that participate in the process from raw materials to finished products.'(www.soltempo.com) The
fast–moving–consumer–goods (FMCG) can be defined as 'the retail goods with a short shelf life either as a result of high consumer... Show more
content on Helpwriting.net ...
The research market In B2B, Wright states that 'the pressure to get industrial products with the right benefits to market ahead of the competition is the
main concern' (Wright 2004). Secondary researches such as the market, the trends are more used than primary researches as organisations' activity is
based on economic and industrial trend. In B2B, there is a focus on making the products matching the consumer demand. Secondary researches are
needed but primary researches about consumers' psychology are more important as their wants and needs are changing over the years. (Minett 2002)
2.5. The segmentation In B2B, customers are segmented by industry and individual company needs as they are not numerous. There are two types of
segmentation, the macro segmentation and the micro segmentation. Both must provide the supplier with added value to offer. The macro segmentation
uses different factors: it distinguishes 'one sector from another, one industry from another and one type of organisation from another' (Wright 2004).
Segmentation is by: В· type of market: industrial and/or consumer markets В· geographical area В· type of industries: manufacturing, service or
agricultural industries В· public, private or not–for–profit sector В· small, medium or large companies В· products and services offered The micro
segmentation subdivides into smaller segments

Marketing Analysis : B2b And B2c Market Segment
Introduction
Marketing, in its most basic form, is the ability to break down consumers into small segments, and be able to utilize a variety of tools to target and
entice them to make a purchase. Marketing can be seen in the branding of products, the promotional materials for products, the name recognition of the
company and the appeal of the product overall. Additionally, the need for certain products also drives purchasing. Overall, there are three main market
segments that marketers focus on to gain their clients or consumers: Business–to–Business, Business–to–Consumer, and, especially in the Washington,
D.C. area, Business–to–Government. Each segment, although profitable in their own way, requires different techniques and methods in order to reach
the prospective customers. In order to identify these consumers, and what appeals to them, is where market research comes in. This document will
evaluate the B2B and B2C market segment, evaluating them as a whole, identifying how marketers target each segment, how market research is
utilized in each segment, and how one company, Sprint Mobile, markets to both of these segments.
Business–to–Business Marketing
Business to business marketing is the sale of a product from one company to another. This segment type is not specific to one industry; companies such
as Cox Communications, Sprint Mobile and other service providers all have Business to Business as a large part of their sales. Although many of the
techniques of Business

Difference Between B2B and B2C
Marketing: Differences Between B2B and B2C
Linicha Hunter
University of Phoenix
EBUS 400 E–Business
Dr. Hee Lee
September 27, 2006
Marketing: Differences Between B2B and B2C
Marketing allows organizations to promote their products or services with the intent of maximizing their profit and gaining consumers ' confidence. In
today 's society marketing the correct product/service can be difficult but implementing the marketing process and planning accurately can alleviate
potential obstacles. This week 's paper will discuss the meaning of marketing, define business to business (B2B), define business to consumer (B2C),
and compare how marketing differs between B2B/B2C websites.
Marketing
According to Warholic, ... Show more content on Helpwriting.net ...
The value of the relationship in B2B is maximized whereas B2C the value of transaction is maximized. In B2B the target market is smaller compare to
B2C, which has a large target market. The purchasing aspect in B2B is a multi–step process whereas in B2C the purchasing process is a single step.
For example, if a consumer wanted to purchase a book for Amazon.com the only thing they would have to do is click on the shopping cart to add the
item to the cart, once that was done the purchasing screen is displayed which allows the consumer to purchase the book. This is not true with a B2B
website because the funding for the same book has to be authorized through many channels before the purchasing process can be completed.
According to Murphy, "B2C companies employ more merchandising activities like coupons, displays, store fronts (both real and Internet) and offers to
entice the target market to buy" (Murphy, 2006, para. 6).
For example, the goal of an email campaign for a B2C company is to get consumers to buy the product immediately to make this process as short as

possible, so the email navigates consumer to a landing page on the web site that is designed to sell the product and make purchasing very easy by
integrating the shopping cart and checkout page into the flow of the transaction (para. 6).
Other differences are the sales cycle, brand identity; educational/awareness building activities (B2B) concept, merchandising /point of purchase
activities (B2C)

Key Issues in B2B Marketing and a Need to Develop...
KEY ISSUES IN B2B MARKETING AND A NEED TO DEVELOP APPROPRIATE THEORIES AND MODELS Muhammad Sajid Saeed Glasgow
Caledonian Business School Glasgow Caledonian University, Scotland – UK ABSTRACT B2B marketing is an ongoing debate since 1990s but the
researcher's community is unable to agree on any convincing B2B branding model because of lack of strong empirical support. This paper aims to fuel
the discussion on examining B2B marketing research by discussing various key issues that are currently being debated in the literature. The study also
investigates the importance of brand management in developing relationships between manufacturers and resellers. Findings of the paper suggest that
organizational buyers and other marketing professional ... Show more content on Helpwriting.net ...
In purchasing matrix high risk products such as materials and plant machinery are normally purchased by top–management; and middle & lower level
managements are responsible in buying low risk products such as office insurance and stationary. The Figure 1 shows the purchasing decision matrix of
industrial products.
Figure (1) – The Risk–Value Purchasing Decision Matrix
Source: Harrison et al. (2006)
In B2B markets, the buying process is often more complex as compare to B2C markets because of purchasing risky products, B2B buyer needs to be
more rational and should have comprehensive knowledge about products and markets. Another problem associated with B2B marketing is that B2B
products are more complex and a B2B marketer needs to have full knowledge and technical expertise in providing technical details to the customers at
the time of sale (Harrison et al., 2006) and the success of whole product line greatly depends on sales team in B2B context. In addition, in
business–tobusiness markets, companies buy limited number of buying units by following Pareto Principle or 80:20 rules, so it is necessary for the
B2B marketers to emphasise on establishing long term relationships with buyers especially in emerging markets such as China, India and Russia.
From the past two decades, the most complex issue concerned with B2B marketing is B2B branding that has received little attention of the

E Commerce : An Effective And Efficient Way Of...
Electronic commerce, commonly known as e–commerce or eCommerce, is a type of industry where the buying and selling of products or services is
conducted over electronic systems such as the Internet and other computer networks. Modern electronic commerce typically uses the World Wide Web
at least at one point in the transaction 's life–cycle, although it may encompass a wider range of technologies such as e–mail, mobile devices, social
media, and telephones as well. Electronic commerce is generally considered to be the sales aspect of e–business. It also consists of the exchange of data
to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating within an organization
and one of the most effective and useful ways of conducting business.
SEVEN FEATURES OF E–COMMERCE .
Ubiquity
In traditional commerce, a marketplace is a physical place you visit in order to transact. For example, television and radio typically motivate the
consumer to go some– place to make a purchase. E–commerce, in contrast, is characterized by its ubiquity: it is available just about everywhere, at all
times. It liberates the market from being restricted to a physical space and makes it possible to shop from your desktop, at home, at work, or even
from your car, using mobile commerce. The result is called a market– space–a marketplace extended beyond traditional boundaries and removed from a
temporal and geographic location. From a

A Short Note On B2b And B2c Marketing
Differences in eCommerce for B2B and B2C Marketing
Differences in eCommerce for B2B and B2C Marketing
Building a B2B eCommerce platform generates big differences from trying to market retail products to consumers. Unlike B2C marketing, cultivating
each potential buyer is more critical and challenging. Most business buyers are highly educated, logical and perceptive, so they tend to appreciate
platforms that offer them conveniences for researching products and product lines, managing complex shipping strategies and handling special needs
such as winning approval from buying committees or multiple decision–makers. That 's why it 's important to develop a business–marketing strategy
that incorporates buyer identification, expedited searches for product and, third–party information about product specifications and supply chains. B2B
platforms share some similarities with B2C websites, but there are many inherent differences that marketers need to understand.
Traditionally, B2C versus B2B was often defined as business marketers being more sensitive to price, customer loyalty and working business
relationships while B2C marketers tried to create excitement for their products through emotional connections. While this definition remains true, the
lines are blurred because B2B companies now use B2C techniques, social media and heightened user experiences to nurture long–term business
relationships. The goal of a savvy business marketer is to generate an emotional response for the

Hubspot Case
Problem Statement
Hubspot'S Challenge: Hubspot emphasizes that it will do only INBOUND marketing. That is the real problem and hence Hubspot's real problem is the
business strategy and not the marketing strategy. Inbound marketing cannot be a stand–alone strategy for a company but since Hubspot champions it,
it has in effect cornered itself. Problem with Inbound is , it is a "carpet–bombing" air–war scheme which works in limited mode but in reality market
demands "more targeted" ground–war scheme to break through the clutter. This means delivering high quality content to "right" audience and not just
to everyone. You also have to do it across multiple channels, which may smell of some "outbound"marketing strategies like phone, direct ... Show more
Customers don't seem to see enough value in Hubspot's inbound marketing and that explains churn rate and cancellations. Marketing departments of
large customers are missing from segments.
Customer TypeDefinitionSkillsCustomer NeedsEase of Customer

Marketing Research and Marketing Mix
Introduction Marketing research also known as consumer research comprises an element of applied sociological case study which focuses on
understanding consumers the behaviors, notions and preferences. This mostly deals with the present and future of consumers in an economy that
depends on the market. Marketing research is done by companies to study their customers and other businesses. It seeks to find the best methods of
connecting with consumers and a commodity, with the expectations that the customer will buy. This involved assessing the present marketing
presently being undertaken for that commodity or similar products created by the same firm.
Types of marketing research mechanisms The process assists in determining how efficient the marketing campaigns are operating. This also includes
studying the marketing methods used by other companies.There are two main types of marketing research mechanisms termed as B2B which means
business to business, as well as business to consumer (B2C).The techniques are two diverse entities hence there is an urgent need to make use of
different assessment techniques to the challenges that both the entities face (Dant & Brown 2008). The market of B2B is businesses, while B2C are
customers. Despite the foundation, of both marketing strategies being the same, method of execution and the outcome strategies differ. The marketing
mix of the strategies is often affected by the degree of complication in marketing using a consumer and a

The Impact Of Marketing On The World With Hyper Competition
EXECUTIVE SUMMARY:
Globalization and the world with hyper competition, all types of business need strategies to move forward and survive. Management of finance, cost,
transactions, and marketing are all needed. But with this we also need customers to be managed and to be take care of. The nature of customers is the
same but the nature of a seller is slightly different, in both sectors: B2B and B2C. Attitude and behavior is considered. CRM is software which has
helped many organizations achieve competitive advantage and make better relations with customers. B2C and B2B sectors are taking advantage of this
software. The report shows the differences of the sectors and also how they can implement it with different tactics. The importance of ... Show more
CRM software applications support the automation of these processes and best practices."
CRM consists of some prominent features according to Margaret Rouse:
1.Identify the best key customers and then target them with further offerings. Not only has this but also helps in making quality service by the CRM
team.
2.It makes communication very easy. For example when a customer has all his information saved in the CRM software, hence whenever he calls for a
delivery all information of his will be displayed like address, mobile number etc. The delivery team will not waste time on asking such questions he
would rather pay attention to the service.
3.CRM helps in achieving customer satisfaction
4.A strong relation can be built and also this information can be passed on to the distributors to make them aware of their customers needs.
Jay Ivey has explained what CRM software basically has:
1.customer data management
2.Interaction can traced on phone, internet etc.
3.The workflow process cannot be stopped. For example if any task is completed it will be deleted automatically and if any task pending it will remind
us on and off
4.Reminders and alerts of new entries and any left from the organization.
Appropriate CRM software helps in managing the sales process easily. If it fits your industry it can help in solving problems and even avoid problems
in the future. Revenues san also boost up.

B2C AND B2B:
B2c is that type of business

B2C and B2B Marketing Comparison
B2C and B2B Marketing Comparison Marketing ultimately depends on who you are delivering your message to. With Business to Business (B2B), an
organization has to know the businesses needs, its current situation, competitors, trends, technology and costs. Business to Commerce (B2C) is also
about knowing who you 're selling to. You have to know their wants and needs, your competition, distribution, supply chains and costs. Often, B2B sites
are more informational and technical. There is less branding, or at least a different kind. It is not so much an emotional connection as an intellectual
connection. B2C sites are more entertainment. They often change with promotions and products, and are made simpler for ease of navigation for the
common... Show more content on Helpwriting.net ...
For example, a vice president of manufacturing does not clip a coupon and order a $45,000 machine by mail. He would first ask the selling
organization for an informative brochure. Then a sales meeting would occur if the buying organization is slightly interested. Then a demonstration
would be the beginning of a 30–day trial period for the buying organization. If the buyer is satisfied then a proposal or contract would be conjured up.
Therefore, it is not a single piece of advertisement that wins a pricey contract. It takes a series of letters, brochures, presentations, ads, and mailers
combined with the efforts of sales associates to find a steady paying customer that will contribute to organizational longevity. When considering to
buy personal hygiene items or groceries, now one consults with a team on the purchase. In almost all B2C selling situations, the purchase decision is
made by an individual. But a business purchase is usually a team effort with many experts involved. Because of this reason, a business purchase is
hardly an impulse buy. There are many influences involved with the decision such as the purchasing agent and company president, to technical
professionals and customers. Each of these reviewers has different concerns and criteria by which they judge the product or service. In order to make
a successful purchase, all of the reviewer 's standards must be met. Overall, in order to succeed, business owners must attract and retain a growing base
of

How Mobile Marketing Effectively Engage Customers
How to Utilize Mobile Marketing Effectively to Engage Customers
As the screen spaces of mobile devices are limited especially on smartphones, the first principle, only present what really matters when originating the
content, is a virtue. Besides, since users often have a habit of scanning their news feeds for news when browsing on their mobile devices, the screen
time of each post is extremely limited or perhaps it is just a three–second trial. No matter a content is designed for a post or an advertisement, in order
to employ such brief exposure wisely, it is important to devise it much like an orchestra and deliver a succinct message. Here are 10 incisive
guidelines as an ultimate mobile marketing playbook when forming a proposition.
Who is(are) your target audience(s)? What are their habits of browsing online or using the mobile apps?
Is it a B2B or a B2C campaign?
Therefore, to set the constraints based on the criteria, such as age, gender, occupation, industry, culture, etc. are the keys to understanding your
audiences. For instance, teenagers prefer and tend to use their mobile devices more often than any other age groups, which they usually spend an
extensive length of hours even after midnight online. Meanwhile, professionals, during office hours, have increasingly used mobile devices in recent
years due to the fast speed, low cost, easy to use and convenient of mobile communications. Since customers from different countries or regions may use
different

The Nature And Complexities Important Aspects Of B2b And...
B2B Assignment 1
INTRODUCTION
This assignment is to understand the nature and complexities included in B2B marketing. This assignment also includes the important aspects of B2B
and B2C marketing. The objective is to discuss how B2B differs from B2C.
B2B is basically for longtime sales practice called business–to–business while B2C signifies business–to–consumer. B2B deals with commerce
transactions between businesses, not the general public, and B2C provides products and services directly to the end user. The initial step in forming
marketing strategies for both B2B and B2C is to some extent similar.
UNDERSTANDING THE MARKETS AND THE BUYERS
Identifying needs and wants of the customer should be the first thing to do for a seller. Also identifying... Show more content on Helpwriting.net ...
B2C sales representatives are accustomed to a moderately short purchase cycle and a much closer association with marketing and e–business.
Exchanging to the B2B world would have a tendency to baffle most B2C salesmen because of the more extended term technique and necessities for
relationship building. Then again, moving from B2B to a retail environment may turn out to be excessively serious for the normal B2B sales proficient,
with little of the consistency or arranging they are utilized to. In either case, while fabricating a successful sales force, you ought to consider the
foundations of your business

Hubspot Essay
HubSpot Web–based software product was a complete inbound marketing system designed to help business attract prospects, quality their potential, and
convert them into paying customers (Steenburch, Avery, Dashod, 2011). Moreover, HubSpot users friendly product allowed even those who were not
familiar with the web 2.0 to build and manage a thriving in bound marketing program ( Steenburch, Avery, Dashod, 2011).
HubSpot has diverse customer segments such as businesses selling to other business (B2B), business selling to consumers (B2C), small business owners
(Owner Ollie) and marketing professionals (marketer Mary). Since every marketer doesn't like the same product, HubSpot should do more to
differentiate it products. For Instance, B2B were much sophisticated web users than B2B companies. Another difference is that B2B customers seemed
to derive greater value from inbound marketing than B2B did. Other differences were that Ollies were less knowledgeable and sophisticated than
marketer Mary. In addition, HubSpot must identify the need of all its customer segments. By applying ... Show more content on Helpwriting.net ...
According to the table A the churn rate for MMs is 3.2 and OO is 4.3%. On the other hand, HubSpot must create pricing and informational strategies
to retain OO customers since this is one of its largest customer base. Owner Ollies made up 73% of HubSpot's customer portfolio (Steen Burch, Avery,
Dashod, 2011). Even though OO made up 73% of HubSpot's customer portfolio, its churn rate is too high. Furthermore, HubSbpot should offer an
economy strategy to keep membership price low to increase OO customer long–term loyalty. Finally, Buffett, billionaire CEO of Berkshire Hathaway
said "The single most important decision in evaluating a business is pricing power. If we've got the power to raise prices without losing business to a
competitor, we've got a very good

Case Study Of B2B And Customer Experience
B2B and Customer Experience Ever found yourself returning to same restaurant again and again just because you found the staff warm and attentive
or buying from the same store just because you felt that the employees were very attentive towards your needs and treated you in a special manner.
Well, that is customer experience for you. Customer experience is increasingly becoming a differentiating factor for B2C companies. But is this the
case for B2B companies? Let us have a look at the state of customer experience in B2B companies. A recent research by Accenture reveals that only
23% of B2B companies receive strong returns on their investments in improving customer experience. At the other end of spectrum are those 20%
which receive low or... Show more content on Helpwriting.net ...
First, they should refrain from replicating the successful practices from B2C companies as it is. The reason behind this is that B2B customer
experience is different from that of B2C. These 5 reasons explain why B2B customer experience differs significantly from B2C customer experience:
пѓ°The issues in the B2B are more complex than those in B2C companies which lead to different types of support requirement. Therefore, there are
significantly lower First Contact Resolution (FCR) in B2B companies as compared to B2C companies. пѓ°B2B companies spend significantly higher
time with their clients than a B2C company which engages differently with its clients and spends much less time. This allows B2B companies to
engage and interact at a much deeper level with its client. Thus a B2B executive is expected to know its client – its needs, business, goals, history etc.
пѓ°B2B relationship is more about the relationship than the individual interactions. While this allows for some loose handling in one or two
interactions if the relationship is solid, it is also the reason for complacency to seep in. пѓ°There are higher amount of revenues from a single client as
compared to a B2C company. This means that the expectations are also much

B2B Marketing Paper
What do you see as the major differences between business marketing and consumer marketing? Which of these differences do you believe are the
most important? Support your position with reference to an example of a company chosen from one of the following industries:
Although business markets and consumer markets share common values and theories, they differ in the way that they function in their respective
markets. Organisations need to ensure they understand what makes up a consumer and business market as well as the reasoning behind the purchases
of goods and services. Your typical business market sees transactions completed amongst different businesses, i.e. a wholesaler to a retailer, whereas, in
a consumer market, a good or ... Show more content on Helpwriting.net ...
In consumer markets the customer is influenced emotionally when making a purchase decision hence why a business must ensure its product or
service has superior benefits to its competitors (Anderson et al, 2004).
Consumer marketing is product driven; a need to maximize the value of the transaction; serves a large target market; single step buying process, shorter
sales cycle; brand identity created through repetition and imagery; and emotions affect the buying decision based on status, desire, or price. Whereas,
Business marketing is relationship driven; its aim is to maximize the value of the relationship; generally serves a small, focused target market;
multi–step buying process, longer sales cycle; brand identity is created on personal relationship; and a rational buying decision is based on business
value.
From the evidence above all the differences listed between business and consumer marketing are deemed important. Customer relationship management
I feel is a key factor that needs to be acknowledged. Business–to–business companies are relationship driven, whereby a business will offer another
organisation their product or service – in order for repeat business to occur relationship management is vital, hence the need for

Supply Chain Paper
Supply Chain Paper Michael Mariano University of Phoenix EBUS/400 Bert Hoff November 20, 2006 Through the years, brick and mortar buildings
seemed to have been the most effective way of having a successful business. Today, with the creation of the internet many businesses now have the
opportunity to reach millions of customers and other businesses worldwide. The internet has caused an enormous surge in the world 's economy
through business to customer (B2C) and business to business (B2B) transactions. According to Nariane (2003), in 2003 B2B sales worldwide
accounted for $1.41 trillion. B2C sales accounted for... Show more content on Helpwriting.net ...
The car manufacturer would deal directly with a tire manufacturer to get their product. The different supply channels in this situation would travel from
the car manufacturer to the tire manufacturer to the raw supplies dealers. An example of a business to consumer model would include an individual
looking to book a flight and hotel in Las Vegas. The supply channels would typically travel through a variety of more channels compared to the B2B
model that include the individual, the online store, the airline, the airline staff, the hotel and hotel staff. Another key difference between B2C and B2B
has to do with properly integrating technology characteristics. B2B needs to be integrated to their business partner 's software for adequate re–supply
of inventory, billing and other elements. This is an aspect that the B2C does not have to deal with since the customer will return to them out of loyalty
and satisfaction versus convenience. Using once again an example with a car manufacturer and a tire manufacturer, Mars Auto signs a deal with
Firestone tires. Mars Auto must accurately communicate to Firestone in order for Firestone to know exactly how many vehicles are going to need
tires delivered for the upcoming weeks, months and years. Firestone will also have to account for the tires received and charge the company
accordingly, so the integration of the billing and payments can be transferred back and forth effectively

B2B vs.B2C Marketing Differences
B2B vs. B2C Marketing
Marketing differs between business to business and business to consumer in a few different ways the main one is the emotional experience of the
buyer. The marketing programs are the same, which includes: events, direct marketing, internet marketing, advertising, public relations, word of mouth
and alliance. The difference is how each marketing program is executed, what is said in the program, and the outcome.
Business to Business or B2B marketing and Business to Consumer or B2C marketing follow different rules but the outcome is still to sell the product
or service to who needs or wants the item. Below is a listing of how the marketing needs to think to market to the target group they are after.
B2B
Relationship ... Show more content on Helpwriting.net ...
Sabre has the Sabre Travel Network and Sabre Air Solutions both business sites, and then there is Travelocity a consumer site. At saber.com there
is very little on the website, a paragraph describing work done by the company, stats about the company, a link to corporate and then three links to
the three websites that sell the products. At Travelocity the consumer site sells travel, airline tickets, hotel rooms, rental cars, cruises, and special
packages. The website is loaded with graphics, and links within the site. The work is done by the consumer and transactions are quick (point, click,
decision, credit card, email confirming). On the Sabre Travel Network a B2B site, businesses using the site are suppliers, corporations, government
and travel agencies. The website has a table of contents link, promotions currently in use, and a career link. For Sabre Airline Solutions there are
comprehensive solutions to optimize operations and reduce costs for airlines, airports, and government agencies. The web page is almost the same as
the Travel Network website. The business websites for Sabre are very plain with little graphics. Marketing to either business or consumer is a
challenge by following what needs to be accomplished will depend on how you market the product or service. Graphics, table of contents, company
information and links are all determined by who the buyer is. Promotions, duration of those

Applying the Elements of a Contract in Business Situations...
Unit 4: Marketing Principles
Section 4: Understand and use the marketing mix in different contexts * Plan marketing mixes for two different segments in the consumer markets
To enable an explanation of the use of marketing mixes for two segments in the consumer market, it is intended to use a food product which is
entering a competitive UK market. In this case, it is intended to concentrate on two diverse products: 1. Low salt and fat cheddar (blocks) 2. Handy
sealed multi packs each containing 5 long thin strips of cheddar
The benefits and drawbacks attached to cheese consumption must be known to enable the marketers to develop a strategy:
1. Nutrition
2. Cavity Prevention
3. Cancer Prevention
4. Weight maintenance ... Show more content on Helpwriting.net ...
Price Whilst the company will wish to match its price to its marketing objectives; as a new product entering an established market it may be tempting
to price at a comparable level to other cheeses. Factoring in production costs, target market, customer demand and life cycle, the pricing is a matter of
balance. A strong promotional push will encourage a consideration to employ penetration pricing by entering the market at a relatively low price to
gain a high market share.
Promotion Promotion should be mainly "above the line" with television advertising aimed at the target segment. Advertising for the "grey pound" could
be specific in late morning and early afternoon slot relating to healthy activities such as home improvement, cooking and gardening whilst the young
professional could be targeted during the earliest sections of breakfast shows and prime time in the evenings. Below the line advertising should include
magazines which have been identified as being the preserve of the segments. Strong lines of communication must be developed with the retailer in
readiness for promotional events

B2B and B2C Marketing Strategies
Marketing is an integral part of any business operation, regardless of platform or environment (brick and mortar versus virtual); type of product sold or
service rendered and target market. With the advent of Internet technology, new business models or sites such as business–to–business (B2B) and
business–to–consumer (B2C), have emerged which require the employment of different marketing strategies and tools to attract and retain customers.
The following sections will provide a comparison of the marketing strategies employed and tools utilized by B2B and B2C e–business sites. Business
owners, members of the management team and key decision–makers are primarily the target for B2B marketing programs. According to Management
Centre ... Show more content on Helpwriting.net ...
Companies purchase these products or services for what they deem would help the organization become "profitable, competitive and successful" (Bly,
n.d.).
В•Bly points out that most B2B customers are well–informed on the features of the products/services being offered; hence, marketing copywriters must
conduct a comprehensive research to effectively market the product or service. Business customers are more inclined to respond to marketing materials
that offer information. On the other hand, the general public has the tendency to be influenced by slogans or curiosity with products which they do not
necessarily know, need or want.
В•Consumers respond to colorful marketing material; in contrast, business buyers are more concerned with the type and amount of information
provided by the marketing material.
В•B2B involves a multi–step buying process; therefore, marketing efforts involve the use of several tools/mediums in addition to human intervention
before a purchase agreement is reached. In a B2B environment, the decision to purchase a product or service is typically made by several people
(management team or department). Therefore, B2B marketing teams "must address the needs of the people involved in the decision" (Bly, n.d.). In
comparison, it is usually the consumer's sole decision when he/she wants to purchase a product or utilize a service.
В•In a B2B setting, business buyers look for products or services that would

Strategic Performance Of A Company Essay
1.0–Introduction– Since Encocam is a global company, its customer base has reflected this and the company deals with a variety of different clients,
ranging from automotive and chemical businesses (B2B), to its motorbike distribution (B2C). In today's fast paced business environment marketing
has got the central importance in overall performance of a company. Process how a company handles the competition with its competitors to fulfil its
customer's needs, will decide the performance of a business. In this report first we will discuss, the differences between the business to business and
business to customer markets, the ways these two operate in the present world. Discussion will be on the ways company operating in one sector can
go in other market sector. As Encocam is operating in business to business and business to customer environment report will recommend the strategy
for the company as well. In this fast paced world companies cannot survive in operating only on kind of market like only in business to business or
business to customers. This report wills high–light different operational criteria for the success of Encocam. Report is going to discuss how encocam
can go into different countries and how it can gain edge in competition. 2.0–Company's Background:– Encocam (www.encocam.com) is a company
operating in private sector. It was formed in 1988 and run by the owner of the company, Dr Mike Ashmead. It has grown into a big company containing
8 branches with more

Difference Between B2B and B2C Marketing
The following table summarizes the differences between B2B marketing and B2C marketing. Your marketing plan needs to take into account the
differences and ensure you are developing the right types of activities for your particular market.
B2B
Relationship driven
Maximize the value of the relationship
Small, focused target market
Multi–step buying process, longer sales cycle
Brand identity created on personal relationship
Educational and awareness building activities
Rational buying decision based on business value B2C
Product driven
Maximize the value of the transaction
Large target market
Single step buying process, shorter sales cycle
Brand identity created through repetition and imagery ... Show more content on Helpwriting.net ...
Although you can find the products on the Internet at many different price points, many consumers will still buy from a trusted source. In that respect,
B2C marketing needs to convince the person to buy and build trust and loyalty with their customers.
Both buyers are interested in quality customer service. B2B customer service comes into play prior to ever making that first sale and begins with a
customer 's very first contact with your company, whether you call them or they call you. B2C customer service helps build customer loyalty where
customers will be willing to pay a slightly higher price to know that they can return the product easily and can trust the source they are dealing with. In
other words, customer service is critical and although may not be considered "marketing", bad customer service can render all of your marketing
efforts useless.
Importance of Brand
A strong brand is important to both the B2B and the B2C markets, but for different reasons. With B2C, a strong brand can encourage the consumer to
buy, remain loyal and potentially pay a higher price. In B2B markets, brand will only help you be considered, not necessarily chosen.
Business buyers are using more rational thought when selecting a product or service for their company. They are motivated by saving money,
increasing productivity or raising profitability. Consumers are motivated by desire, style and prestige.

Business-2-Business vs Business-2-Consumer
Business–2 Business
VS
Business–2–Consumer
Charletta Key
EBUS 400 В– E–Business
Mark L. Schlam, M.S.
June 22, 2006
Business–2–Business VS Business–2–Consumer
Just about every business today has a web site. Weather they are doing business with other businesses or selling directly to the public, a business today
needs to have a web site. This paper will discuss Business–2 Business (B2B), Business–2–Consumer (B2C). The paper will look at the marketing
concept, and the similarities and differences of brick–and–mortar and eBusiness. Every business, rather online or at a physical site, falls in one of the
following categories.
A Comparison of Business–2–Business and Business–2–Consumer
B2B and B2C are very similar, in fact, "B2B ... Show more content on Helpwriting.net ...
These firms make up the largest group of B2C companies today. There are two types of online intermediaries: brokers and infomediaries.
Brokers – A broker is a company that facilitates transactions between buyers and sellers. =Types of Brokers:=
Buy/Sell Fulfillment A corporation that helps consumers place buy and sell orders, like eTrade or Smith Barney. The difference between these two
companies is the eTrade is a completely online service and Smith Barney is a physical company and was around before the internet became a way of
life.
Virtual Mall – A company that helps consumers buy from a variety of stores, like Yahoo! Stores. Shopping.Yahoo.com is a store where you can shop
till you drop and never leave the house. They offer everything you can imagine and more.
Metamediary – A firm that offers customers access to a variety of stores and provides them with transaction services, such as financial services.
Example: Hotwire.com or Webflyer.com. Both of these websites offer a host of services to the consumer to allow for assistance and easy bookings of
hotel, airfare, and other travel arrangements needed for the perfect vacation. Another source of services is "ImproveNet". This is a service website that
displays various contractors so that the consumer may find a contractor for that improvement project on their home. These contractors have been
"prescreened to create the most effective, comprehensive and targeted internet marketing solution for residential

Marketing Differences Between B2C and B2B Websites
Differences in Marketing for B2C and B2B Sites
March 27, 2006
Differences in Marketing for B2C and B2B Sites
Introduction
Marketing in an electronic–business/commerce (e–business/e–commerce) arena today is truly no different than the ole В‘brick and mortar' business.
Business–to–business (B2B) and business–to–consumer (B2C) sites need to have a crafty approach to implement marketing strategies and develop an
effective marketing plan to reach the intended (targeted) market. Thus, the mixing or blending of the four Ps (product, place, price, and promotion) in
such a way to attain both the business and target market's goals and objectives is the key to success. The correct marketing mix, or blend, will help
both a B2B or B2C site ... Show more content on Helpwriting.net ...
This is because the relationships that are developed between a B2C business and a consumer are normally shorter in duration than the relationship
between a B2B business and their customer (http://www.vista–consulting.com/marketing–articles/b2b–b2c–marketing.htm, 2006).
Business–to–Business (B2B)
Like B2C sites, B2B sites must also have a good understanding on the target market they are attempting to reach, but B2B marketing is more focused
on relationship building than transaction building like B2C sites. Additionally, "the business buyer is sophisticated, understands your product or service
better than you do, and wants or needs to buy products or services to help their company stay profitable, competitive, and successful" (http:/
/www.vista–consulting.com/marketing–articles/b2b–b2c–marketing.htm, 2006). Furthermore, the visitor to the B2B site might not be the actual buyer,
but a member of the decision making team. Thus, B2B sites must fulfill the needs of the В‘researcher' who may be just wanting to locate detailed
information about the product, long–term customer care, and the financial stability of the B2B (Grove, 2005). And, in most cases, B2B site's target
market is smaller and well defined versus the B2C target market. For B2B sites, they are building their customer base on long–term relationships, trust,
and commitments not on the number of

Importance of Branding
Introduction
Successfully building an appropriate brand for a company does more than merely provide an appealing design, picture and slogan for a consumer to
view. It provides a value that which is necessary to obtain in order to stay competitive in most industries in modern day society. This is both valid in
Business to Consumer (B2C) marketing and Business to Business (B2B) marketing. The approach and importance of successfully branding ones
service or product both tangible and intangible through B2C and B2B are similar, but also do have key differences. In this report, we will discuss the
advantages of building a strong brand name and image, risks, and some techniques.
Relative Literature
Brand pundits refer to our modern day ... Show more content on Helpwriting.net ...
Evaluation are key tools needed to ensure that the implemented strategy is actually going as planned.
There are two ways of evaluating brand strategies. The first is a research–based evaluation. The aim of this approach is to put a financial value on the
brand measured by customer's behaviours and attitudes towards the brand itself. Components of the measurement are: awareness, knowledge,
familiarity, relevance, satisfaction, and recommendation (Robert Vitale). Second approach is financially driven. This time brand valuation is used to
approximate the value of the brand and it is based on subjective judgments of people within the organization in question. The earnings stream is
estimated then divided by those attributable to the brand, to the fixed assets, and to other intangible assets. Next there's an estimation of value for the
brand in the market (Robert Vitale). These tools are so important because without checking up on ones brand image, it could possible take a turn down
a path in the minds of the market in a direction the company does not want to go.
It takes a long time to successfully establish a brand because it takes a long time to establish trust and confidence in the customer (Robert Vitale). Here
B2C and B2B marketing differ. Because B2B business is simply so much larger then B2C, gaining a trustworthy relationship proves to be

Relationship Driven
B2B vs. B2C Marketing
Business–to–business (B2B) is a term used to describe transactions of goods or services between businesses as opposed to business–to–consumer
(B2C) which describes activities of commercial organizations serving end customers with products and/or services. B2B and B2C marketing is
different. There are profound differences that a business must remember when developing marketing activities.
Although the marketing programs are the same for each type of business (events, direct marketing, internet marketing, advertising, public relations,
word of mouth, and alliances), how they are executed, what they say, and the outcome of the marketing activities differ (Murphy, 2007). The following
table summarizes some of the ... Show more content on Helpwriting.net ...
If a B2B company can provide a quality product or service, even if the price is higher than the competition a customer will be willing to pay,
provided there is a perceived value in what is being sold. That value can be in the form of customer service, engineering design assistance, on–time
delivery, and quality.
In conclusion, marketing for B2B and B2C markets are quite different. While marketing programs are the same, how they are executed, what they
say, and the outcome of the marketing activities differ. B2B marketing is relationship driven while B2C marketing is more product driven. The
market size also varies between B2B and B2C markets. B2B markets are measured in the "thousands" while B2C markets are measured in the
"millions." Not only is the market different in B2B and B2C but so is the buyer. The business buyer understands the products or services and needs to
buy the products or services to help the company to stay profitable, competitive, and successful. Therefore, B2B marketing must be more complex.
Consumer buyers are looking for the best price and trust within the company and products. Therefore, B2C marketing needs to convince customer of
their trust and loyalty. Brand building is also important in both B2B and B2C marketing but for different reasons. In B2B markets brand will only help
a business be considered, not necessarily chosen. In B2C

B2b And B2b Business Activities
Business to Consumer or B2C, electronic business activities that focus on retail transactions. An example of a B2C company would be Starbucks.
Business to Business or B2B, companies doing direct business with each other instead of having consumers involved. A great example of a B2B
company would be the Intel Corporation. The Intel Corporation is an American Global technology company, whom headquarters is located in Santa
Clara, California. The overall marketing goal for both B2B and B2C companies is the same, increase the profit margin, but the marketing strategies
of the two types of companies will differ based on their company's needs. Both B2C companies and B2B companies have similar qualities when it
comes to their marketing plan. Both types of companies believe in having a strong brand and having a strong positive image of their companies.
However, the companies will differ when it comes to the reasons why they feel that having a strong brand will be important to the company. The B2C
companies need to have a strong brand in order to maintain and grow the amount of consumers and costumers they have by matching the brand of their
known products. Individual consumers can become attached to a certain company solely based on their brand. When it comes to B2B companies
having a strong brand will only help other companies consider rather or not to make the purchase from Intel but the ultimate decision comes down to
many other business factors including how Intel will look

Marketing Differences B2B vs B2C
Marketing Differences Paper: B2b vs. B2c In two distinct e–commerce business types, Business–to–business (B2B) and Business–to–Consumer (B2C),
there are many differences in the way they operate. Specifically in marketing, differences include how the marketing is driven and the values of the
strategies, the size of the target market and length of the sales cycle, and even the buying patterns of the target consumers. Each of these differences
will be better defined and explained in the following paragraphs.
Drive and Strategy Values
Business–to–Business
Business–to–business companies are relationship driven. They are offering another company a product or service that the company should use to their
benefit, and in order to sell this ... Show more content on Helpwriting.net ...
Consumer Buying Patterns
Business–to–Business
In terms of marketing, even the buying patterns and reasons for purchase of the consumers play a large part in the different marketing techniques of
B2B and B2C companies. In the business–to–business companies, the buyers are buying based off of rational decisions and the business value a
product or service brings. This is why the marketing strategy must focus on the relationship between businesses: the need to communicate the details
and benefits of a product or service, to prove it as a beneficial and worthwhile for another company to have, is critical.
Business–to–Consumer
The consumers in this type of business have buying patterns based on emotions. The products they seek out often are selected based on price, the
desire to own something they don't necessarily need but really want, or to reflect a certain status within their social circles. These reasons create the
need for an entirely different marketing strategy– one that appeals to the social status, or the price that most consumers would be willing to pay for
that product or service. The need to be competitive, to market something so that it will sell better than the competitors is critical, as in the technological
e–commerce world there is the possibility for limitless competitors, and not every one of them will survive (Murphy, 2008).

Target Market Selection : Should Hubspot Cast A Wide Net...
Target Market Selection Should HubSpot cast a wide net or narrow their focus? The potential market for HubSpot is worth approximately $12 billion.
However, within this market there are two methods of segmentation and two categories within each segment. The market can be divided into Owner
Ollies and Marketer Marys or B2B and B2C companies. HubSpot provides a service that provides significantly more customer value across the three
dimensions of customer value (functional, monetary, and psychological) to the B2B segment than the B2C segment. The differences in each dimension
of customer value will be discussed later, but the results are evident in the large disparity between customer lifetime value for B2B customers ($7,368)
compared to B2C customers ($3,269). Additionally, the needs of these two customers are significantly different. Concentrating resources on the higher
value market segment will enable HubSpot to maximize customer value by providing a product that best meets that segment's needs and therefor profit
for the firm. Should HubSpot target B2B or B2C customers? HubSpot should target B2B customers because Hubspot's product provides more customer
value to this segment which also has the largest potential market size. Customer value is a combination of value from three dimensions: functional,
monetary, and psychological. The B2B customer receives more value from HubSpot than the B2C customer in each dimension. Functionally, HubSpot's
products best address the

Case Study: Hubspot
HubSpot Case Study
HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah. They headquartered HubSpot near MIT in Cambridge, Massachusetts. Brian
Halligan became the CEO and served as HubSpot's evangelizing front man whereas Shah became chief software architect and focused on product
development. HubSpot is internet marketing industry that develops and markets a software–as–a–service product for inbound marketing.
Inbound Marketing:
Inbound marketing is promoting the company through blogs, Podcasts, eBooks, Videos, software engine optimization and other content marketing
which brings customers closer to the brand.
Pros:
Inbound marketing focuses only on attracting the customers who are interested in the product.
It doesn't require ... Show more content on Helpwriting.net ...
Organization cannot bring leads themselves, they have to wait on marketers to bring the leads.
Outbound Marketing
Buying attention, cold calling, TV advertising, spam, telemarketing and traditional advertising is considered "outbound marketing".
Pros:
Standardize marketing strategy for all companies.
Marketing strategy that involves direct selling and advertising.
Not so diverse market, making it easy to get new customers as their target is predetermined.
Requires less time to close the sales as organization get their own lead instead of waiting for marketers.
Cons:
Markets even to people who doesn't care.
Consumers feels bombarded by the daily deluge of commercial message.
Less returns on investments.
More Aggressive marketing and less cost effective.
Inbound marketing include templates to help costumers design contents for websites, blogs; tools to optimize their content exposure on the internet;
tools to help costumers solicit and engage the right customers; and tools to analyze their results. Companies should adopt inbound marketing as usage
of these tools would help companies get the costumers to view their products more easily and increase their

Essay about B2B v. B2C Supply Chains
B2B v. B2C Supply Chains
Introduction In the age of technology business has come a long way and evolved tremendously. It used to be that brick and mortar was the only way
to open and run a business. However, the internet has changed all of that now businesses can use technology to reach customers and other businesses
all over the world. This has caused a great surge in the world wide economy. In 2003 Business to Business (B2B) commerce tipped thescales at $1.41
Trillion. This is in comparison to Business to Consumer (B2C) that was $90.1 Billion (Naraine, R.2003). All of thesepurchases need to get transported
and that is where businesses supply chains come in play. Contrary to popular belief the supply chains of B2B and B2C ... Show more content on
Helpwriting.net ...
However, these are just the tip of the iceberg. B2C eCommerce now has matured and includes a myriad of online services. These services can/ do
include online banking, travel services, online auctions, health information, real estate as well as some less reputable sites (Patton, S., 2001).
B2B vs. B2C Supply Chain The B2B and B2C supply chains might appear to be similar however, that assumption can not be further from the truth.
The main difference between the two is the amount of channels a product must flow through before reaching the end user. With B2B there are less
total channels however they are greater in size when to compared to the greater amount of smaller channels with B2C. (Marketing Profs, 2005) For
example: A new carmanufacturer is looking for tires to put on their new line of cars. They would deal directly with a tire manufacturer to get their
product. The channels would simply be from the car manufacturer – tire manufacturer – raw supplies dealers. Now let's look at an individual looking to
book a flight and hotel in Las Vegas. The chain would be as follows, individual– online store – airline – airline staff – hotel – hotel staff. The next
difference comes with technology and that is integration, B2B needs to be integrated to their business partners software for smooth resupply , billing,
etc. This is an

Causes Of Failure Of Amazon
In the case of e–commerce, which is the industry type Amazon works on, a market failure causes would be: Externalities – those can be positive or
negative and occur when a demand for a product increases or decreases. In e–commerce, if a website sells only a certain category of items it has more
chances to increase sales if there is a high demand on this particular category, when demand decreases, the website will be less accessed and loose
profit. Sometimes profit is so small that it is not sufficient to sustain the website, leading to its closure. Monopoly or oligopoly market structure: a
new company will probably fail for hardly sustain itself if attempting to enter a market where big firms already have high dominance. For example, if
a company decides to offer what Amazon offers will not be able to succeed as much as Amazon as it is very... Show more content on Helpwriting.net ...
The expected result is to achieve a moderate percentage of market share and profit. Challenge: to expand Fazenda Mirassol company to a global
market. To gain awareness within South Africa market and be able to make contracts through IMC implementation. To go ahead with the new service
of international distribution. To attract international businesses Market description: Fazenda Girassol is an Angolan based company founded by
agricultural engineers and it is actually the leader in fruit and vegetables of the country. With a team of more than 500 people, with deep experience
and knowledge in production and distribution of fruits and vegetables in Angola, the Fazenda Girassol was a pioneer producing several national
products. Specific segments being targeted during the first stage include groceries, supermarkets, restaurants and food stores in the country of South
Africa. The most important objective of this communication is to make Fazenda Girassol services familiar and desired within South Africa.
Measurable goals and

The Utilization Of Social Media Marketing
This report provides a detailed analysis of the significant similarities and differences between the utilization of social media between Business to
Business (B2B) marketers and Business to Consumer (B2C) marketers. This analysis is necessary to combat the widely accepted notion that social
media marketing campaigns primarily serve B2C marketing only. To contest this false stereotype, this paper will justify reasons that B2B social media
marketing is not only pertinent, but is also crucial in the success of companies to establish and maintain relations with customers in modern times.
Additionally, previous research has shown that B2B marketers will use media "targeted at professionals whereas their B2C counterparts tend to utilize
more sites targeted to the general public for engaging in one–on–one dialogue with their customers. Moreover, B2B professionals tend to use
relationship oriented social media technologies more than B2C professionals for the purpose of prospecting, handling objections, and after sale
follow–up." (Moore, Jesse N., Christopher D. Hopkins, and Mary Anne Raymond) This report will outline directives B2B marketers can take to better
understand their customers and their needs, develop their brand, and efficiently use real time data to gather analytics and improve relationships. These
directives derive from tactics B2C marketers have incorporated in their social media marketing practices. Specifically, this report will examine
Coca–Cola's successful B2C

Customer Behavior Of The B2b Space And The B2c Space
General Electric is a great example of a company that operates within both the business–to–consumer space and the business–to–business space. As far
as consumer products are concerned, GE provides a number of products and services including, electronics, appliances, lighting, personal healthcare,
and housewares. In the B2B space specifically, GE has a number of divisions, including aviation, energy consulting and management, healthcare, oil
and gas, mining, power, and transportation. There are many differences between the customer behavior of the B2B space and the B2C space. For one
thing, the wants and the needs of these two customers are entirely different. Individual consumers only need to worry about their own needs, whereas
B2B customers need to look at the needs of the company as a whole. It behooves B2B companies to seek out influencers and powerful executives,
while B2C companies may focus on any one consumer seeking a product or service. In this corporate space, customers' needs are based less off
personal reflection and more on the company's overall business strategy. Businesses customers are more likely to research product attitudes, including
quality, productivity, and overall value. Additionally, when it comes to choosing or identifying the products that they need, businesses generally have a
process that they follow when they go about making purchasing decisions that is more strict than your everyday consumer. There are, in most cases,
specifications set

Gateway Credit Union Mission Statement
INTRODUCTION
Gateway Credit Union (GCU) was established in 1955 as the Commonwealth Bank's staff credit union, CBOA. In 1959 the ties with CBS were
removed and Gateway became .B.O.A Credit Union Co–operative Ltd before evolving into Gateway Credit Union Ltd on 1 July 1998.
GCU's Membership isn't confined to a particular industry or community. GCU competes against all financial institutions including mutuals, "Big four"
and the second tier banks for loan and deposit accounts. Still it has a loyal following amongst older CBA staff.
Being a member owned financial cooperative, GCU does not pay dividends and operates for the purpose of the financial well being of its members by
providing financial services at a competitive rate to its members. Hence GCU has a "Societal Orientation" to help the people and the community.
The Vision, Mission and Values of GCU are1:
Vision
To provide excellent service and great valueMission
To supply high value, low cost financial services to our Members.
Values
Service : We are here to please our Members, without them nothing else matters
Excellence : We strive for continuous improvement in everything we do
Respect : We treat others fairly, consistently and with dignity
Integrity : We are fair and honest in all our interactions
Learning : We are committed to developing the skills and capabilities of staff
Teamwork : We trust, respect and support fellow employees and operate as a team
Fun : We will have some fun along the way and value a sense of

The Four Ps Of Marketing
Question # 1: Four Ps of Marketing
a. List and explain the Four Ps of marketing (Short explanations – in your own words.)
Price – What a consumer is willing to give up to obtain your product. If a supplier sets a price higher than what a consumer is willing to pay, then the
consumer is unlikely to complete the transaction.
Product – The good or service a supplier provides for a consumer.
Promotion – How a company communicates their product or service to the public and specifically to their desired customer. Without effective
promotion and advertising, customers are unlikely to hear about and understand what's being sold.
Place – How and where a product is presented to a consumer. It involved the location and placement of the product.
b. ... Show more content on Helpwriting.net ...
Place relates to Major League Soccer in terms of location of each teams stadium. This is key in all sports, teams must locate themselves in places
where they will be able to attract fans to attend their matches at high rates. Teams like Atlanta United F.C. and the Seattle Sounders have placed
themselves in prime locations to succeed. They both have done a great job with perfecting where they play to help increase attendance to their games.
While the MLS average attendance per match is a mere 21,823, Seattle have averaged 42,892 and Atlanta have averaged 46,721 per match. These two
teams aren't even in first place in their conference, but they were able to place themselves in locations that are effective for them to record these much
higher averages of attendance.
c. Rank the four in order of importance to your product. Explain your rankings.
Promotion– Promotion is going to be the most important aspect of our product since there is currently not enough marketing of MLS. You can find an
advertisement for the NFL on almost any channel but you will rarely see a commercial or promotion for major league soccer.
Product– The MLS has recently been lacking competition. There tends to be a handful of teams that compete for the top spots and then the rest of the
league, who battle for the bottom ranks. These top teams garner the most attention and fan base while the other teams struggle to keep fans interested.
Place– We ranked place as the third most important factor

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