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10 years LESSONS LEARNED
fromsandiloka
About
• Founder PT Sandiloka
• Software Developer
• Technology Enthusiast
• Entrepreneur
Pre-History
• 2004: Co-Founded Biner Indonesia
• Jan 2005: Develop Voucha 1.0
• Mar 2005: Release Voucha 1.0
• Aug 2005: B...
United Coders
• Dec 20th, 2006: Founded United Coders
• Dec 2007: Develop Voucha 3.0
• Jun 2008: Release Voucha 3.0
• Jan ...
PT. Sandiloka
• Feb 19th, 2011: Changed to PT. Sandiloka
• Jan 2012: Release Voucha 4.0
• May 2012: Integration with Mandi...
Brutal Facts
• Over 1 million new
businesses are started
each year in the U.S.
• At least 40% will not
make it through the...
Adaptability: Change or Die
Market Driven
Know Your Market
• Market Segment: Enterprise, Business, Soho
• Market Size: Consumer, Niche
• Growth Potential
• Demand
•...
Valley of Death
Valley of Death in Businesses
Finance
For small businesses, Cashflow is King
For big businesses, Cashflow is King
Cashflow is King!
Finance
Omzet adalah Kesombongan
Profit adalah Kesenangan
Kas adalah Kenyataan
On Investment
Investment
=
RiskSharing
Growth
Principles
If your business
does not growing then
it is going to die
Leverage
On growing yourself
• Self-Education
• Self-Development
• Great Library
• Great Mentor
On growing your Team
• Surround yourself with great people.
• Share your Vision & Values
• Great Team Player: A+
• Breedin...
On growing market
• Leads: Marketing &
Promotion
• Acquisition: Build
Consumer Base
• Conversion: Sales force
• Retention:...
If you are lucky enough
Next Stage: More Valley of Death
Declining
Industry Life Cycle
Declining Industries
Declining Industries
http://www.businessinsider.com/these-charts-explain-the-real-death-of-the-music-industry-2011-2
On Declining
Decline Can Be Avoided.
Decline Can Be Detected.
Decline Can Be Reversed.
Delusion
An institution can look
strong on the outside but
already be sick on the inside,
dangerously on the cusp of a
pre...
How the Mighty Fall
Principles
• Great nations can decline and recover.
• Great companies can fall and recover.
• Great social institutions ca...
Waterline Principles
Think of being on a ship
and imagine that any
decision gone bad will
blow a hole in the side of
the s...
Waterline Principles
If the hole is above the
waterline, you can patch
the hole, learn from
experience, and sail on.
Waterline Principles
If you blow a hole below
the waterline, you can find
your self facing gushers of
water pouring in, pu...
Waterline Principles
If the hole is big enough,
you might go down really
fast.
Waterline Principles
Great enterprises do make
big bets, but they avoid
big bets that could blow
holes below the waterline.
IBM’s Rebound
IBM recovered
Take a Chance!
10 years lessons learned from sandiloka
10 years lessons learned from sandiloka
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10 years lessons learned from sandiloka

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Dipresentasikan pada Wirabusaha 12, 30 September 2015

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10 years lessons learned from sandiloka

  1. 1. 10 years LESSONS LEARNED fromsandiloka
  2. 2. About • Founder PT Sandiloka • Software Developer • Technology Enthusiast • Entrepreneur
  3. 3. Pre-History • 2004: Co-Founded Biner Indonesia • Jan 2005: Develop Voucha 1.0 • Mar 2005: Release Voucha 1.0 • Aug 2005: Biner Indonesia Closed • Sep 2005: Develop Voucha 1.0 Extensions • May 2006: Develop Voucha 2.0 • Oct 2006: Release Voucha 2.0
  4. 4. United Coders • Dec 20th, 2006: Founded United Coders • Dec 2007: Develop Voucha 3.0 • Jun 2008: Release Voucha 3.0 • Jan 2009: Established base in Bandung • Mar 2009: Moved to Bandung • Feb 2010: Begin Transformation • Mar 2010: Develop Voucha 4.0
  5. 5. PT. Sandiloka • Feb 19th, 2011: Changed to PT. Sandiloka • Jan 2012: Release Voucha 4.0 • May 2012: Integration with Mandiri Supply Chain • Jan 2013: Develop Payment Switching Services • Nov 2014: Develop PaymentGateway.ID • Sep 2015: Develop Tunai.ID
  6. 6. Brutal Facts • Over 1 million new businesses are started each year in the U.S. • At least 40% will not make it through the first year • Within five years, more than 80% will have failed • And 80% of those business that survive the first five years, fail in the second five years
  7. 7. Adaptability: Change or Die
  8. 8. Market Driven
  9. 9. Know Your Market • Market Segment: Enterprise, Business, Soho • Market Size: Consumer, Niche • Growth Potential • Demand • Uniqe value proposition • Pricing
  10. 10. Valley of Death
  11. 11. Valley of Death in Businesses
  12. 12. Finance For small businesses, Cashflow is King For big businesses, Cashflow is King Cashflow is King!
  13. 13. Finance Omzet adalah Kesombongan Profit adalah Kesenangan Kas adalah Kenyataan
  14. 14. On Investment Investment = RiskSharing
  15. 15. Growth
  16. 16. Principles If your business does not growing then it is going to die
  17. 17. Leverage
  18. 18. On growing yourself • Self-Education • Self-Development • Great Library • Great Mentor
  19. 19. On growing your Team • Surround yourself with great people. • Share your Vision & Values • Great Team Player: A+ • Breeding & Grooming • Development & Training
  20. 20. On growing market • Leads: Marketing & Promotion • Acquisition: Build Consumer Base • Conversion: Sales force • Retention: Relation & Services
  21. 21. If you are lucky enough
  22. 22. Next Stage: More Valley of Death
  23. 23. Declining
  24. 24. Industry Life Cycle
  25. 25. Declining Industries
  26. 26. Declining Industries http://www.businessinsider.com/these-charts-explain-the-real-death-of-the-music-industry-2011-2
  27. 27. On Declining Decline Can Be Avoided. Decline Can Be Detected. Decline Can Be Reversed.
  28. 28. Delusion An institution can look strong on the outside but already be sick on the inside, dangerously on the cusp of a precipitous fall
  29. 29. How the Mighty Fall
  30. 30. Principles • Great nations can decline and recover. • Great companies can fall and recover. • Great social institutions can fall and recover. • And great individuals can fall and recover. • As long as you never get entirely knocked out of the game, there remains hope.
  31. 31. Waterline Principles Think of being on a ship and imagine that any decision gone bad will blow a hole in the side of the ship.
  32. 32. Waterline Principles If the hole is above the waterline, you can patch the hole, learn from experience, and sail on.
  33. 33. Waterline Principles If you blow a hole below the waterline, you can find your self facing gushers of water pouring in, pulling you toward the ocean floor.
  34. 34. Waterline Principles If the hole is big enough, you might go down really fast.
  35. 35. Waterline Principles Great enterprises do make big bets, but they avoid big bets that could blow holes below the waterline.
  36. 36. IBM’s Rebound
  37. 37. IBM recovered
  38. 38. Take a Chance!

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