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Get UX Help FlowChart

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Get UX Help FlowChart

  1. 1. Do You Need User Experience Help? Providing a good User Experience is core to your business success. But it can also be a challenging world to navigate. Customers (or users) have the best experience when: a) it is useful, that is they thing they are using solves a real problem for them b) it is useable, that is it is easy to complete tasks, find information or things, and they don't experience the all too typical frustration so many of us have when using technology c) it is compelling, that is there is delight, joy, beauty, or the ease that comes with true simplicity associated with using the product, website, product or service Do you have a clear sense of what your UX pain points are? Doing user research means that you can finally answer those questions you can't get at in a typical marketing survey. Of all the people who say they 'would' recommend you, do you ever wonder what it is exactly they resonated with to want to make that recommendation? If so, why not give us a shout. We know deep-dive user research. We can find things out about your customers that can help take your business to the next level. NO Either you have a wicked problem* (please call us, we love wicked problems) or you should have chosen NO in the fist step. We can help. Contact us at GetUXHelp@analyticdesigngroup.com for all your UX needs. YES You have a good UX foundation. Experience design that works >> >> >> >> >> The CEO says it's time to "update the website" and bring it into the 21st century Low conversion/high bounce rate Customers complain that they can't find stuff or do stuff Front-line staff field a lot of calls about the website and have to guide people over the phone There is a heavy reliance on training for people to correctly use your product There is a disconnect between the customer experience in the physical world and the digital world Are you experiencing one or more of the following pain points with your SaaS, Website, Product or Service: Conducting usability testing is allowing you to fine-tune the user experience as well as plan for future improvements more efficiently and cost effectively than using ad hoc customer feedback. But be careful that your usability testing isn't just QA in disguise and that you're just not collecting anecdotes instead of real data. How about other forms of user research to get at the underlying why of your customer's choices? Are you doing any other kind of user research? Do you need UX help? YES YES NO NOYES Not sure? Feels like maybe all three? A good place to start is with a UX Audit. The UX Audit will pinpoint the problem area and guide you to your next steps. None of the above, but still looking for UX help? User research is a good way to diagnose UX issues. It also will yield insight for how to best fix them. Usefulness an issue? Consider some form of longitudinal study, like a diary study. Usability an issue? Consider formal usability testing. Feeling like maybe the problem is in how Compelling the product is? Consider some form of contextual inquiry, perhaps an ethnography. When you say 'UX', do you really mean make it look 'nice'? Whoops, you probably have UX issues but didn't even know it. Retrace your steps and choose YES on the first step. NO Good start. But without any user research how do you know your experience is useful, usable, and compelling? Let's start with usability testing, got that in the mix? YES NO Did you know that $1 spent fixing a problem in the design stage will save you $10 at the development stage and $100 after release? Still want to wait until after you launch to get customer feedback? Consider an investment in usability testing and speed up your development process. YESNO You are leveraging the power of small data (most user research relies on data from small sample sizes). By doing that you are learning the why behind the what your customers are doing and gaining powerful insights that will help you leap-frog your competition. Now tell me about your UX Strategy. You have your marketing, analytics, and customer feedback form data so you don't need any user research? By having a good UX Strategy means you're thinking the problem through and have set yourself on the path to UX success. Good user experiences mean happy customers, happy customers means better business. YES NOWithout a strategy, how do you know what winning looks like? A/B testing different choices within a strategy is fine. If you are A/B testing without one, how do you know that either A or B are the right solutions? What if the right solution is something you've not considered yet? Consider a one day UX strategy workshop with us. We'll help you put the pieces together and build some momentum. Your strategy rocks? Got the main kernel? The design principles or pillars? You're a UX rockstar. What you really mean is Information Architecture, Interaction Design, as well as Visual Design? No? You don't need it? Usability testing isn't really worth the investment? If there's a problem your customers will tell you via ad hoc feedback once it's in Beta or live? Say what now? Strategy is a waste of time? You will keep going until you win? You'll just A/B test it? >>

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