Spoken about Brand Insurance presentation! For Social Media

1. Brand Insurance
place logo here

2. Business Center

3. Free Location Page

4. 40%
60%
25% 17% 17% 15%
75% 83% 83% 85%
2010 2011 2012 2013 2014
Before Entering a Store In-Store
Buying Decisions Are Made Online!

5. LISTINGS
300+ places
your business
could be found
online.
WWW
REPUTATION
Consumers
control the
conversation
online.
WEBSITE
Your web
presence must
be optimized
for mobile.
SOCIAL
No longer a
“nice to have” it
is now a “must
have.”
Four Pillars of “The Virtual Doorway”

6. Zero Moment of Truth
Interest
Partner Advertising:
SEM, Email/Text
Marketing, Display,
Print Ads, Radio, TV,
Loyalty programs,
Deals.
Research
Search engines, online
reviews, ratings, relevant
articles, word of mouth.
The business’s
reputation is what
consumers say it is.
Purchase
In-store experience:
talked with salesperson
in-store, read product
brochure, tried sample
product. The decision to
purchase is made.
Experience
Post-purchase
experience: Facebook
post, tweet, write review,
discuss with friends, blog,
Consumer compares
expectations and reality.

7. Protecting Your Brand!
24/7/365 Protection
Of Your Online Presence
Find out what’s being said about your
business online, and we will protect your
reputation and build your brand!

8. Snapshot Report

9. Business Listings
LISTINGS
PRIMARY
LISTINGS &
300+ citations
Everywhere your
business can be
found online.

10. Vertical Sources

11. Listing Presence

12. Listing Accuracy

13. Listing Monitoring & Reporting
3

14. The Big 4
We correct and claim the BIG 4 in 30 Days!
These 4 sites account for over 85% of all search traffic!

15. 309 Sources and counting...
[24]7 411.ca 411info Access Together Acura Addresses.com Admedia Advameg Advertise.com Advice.com Agero Aisle50 Alk Technologies Allpages.com
AlterGeo Alteryx AmericanTowns.com Answers.com anywho.com AOL Apartmentfinders.com apartmentguide.com Apple Maps App.net AroundMe.com Ask.com
AT&T ATD Austin Atlanta NewHomes AYO Technology-WebSite Alive B2Byellowpages.com bckyrd.com beachcalifornia.com Belo Best Of The Web Local Bing Biz
Scrambler Blackberry BMW Boorah BrightData Bundle.com Business Directories of Texas BusinessSearch.com Care.com Cars.com Centzy.com ChaCha Search
challama.com Chamberofcommerce.com Chewsy Chrysler City-data.com City.com CityBot Citygrid CityMaps Citysearch.com CloudMade Cloudy Clutch Shopping
Comcast.net Search Consolidated Communications Contextuads.com Contractors.com CoPilot Cornerstone Group Coupon Sherpa CouponMap CrowdSpot
Databanq DataSphere DDC Dealsplus Denso Dexknows Directory Avantar Dirxion DoctorWait.com Dogpile Dogtime Media Driverside Earthlink.com Eating
Places Echoer Edmunds eGood eGumball Elocal eLocal Listing eMbience eServiceLog ezlocal.com EveryScape.com EZToUse.com Facebook.com Family
Finds FeedMe fetchtoto.com Fieldforce First Street Live Fivestar Software Fizzlocal Focus Local Foodie Ford Foursquare Free411.com gapNsnap Gas Station
Checker GenieKnows.com Getlisted.org GiftCards.com GM GoLocal247.com GoodInfo Google Groupon Gvidi Harman HelloMetro.com Herald.com Hibu
Hineighbor.com Homeplete.com Homesandland.com Homestore Honda Hoodoyou Hostway Hotbot.com Hotfrog.com Houzz.com HTC Hyundai iGoLocal.com
Indeed.com Infiniti InfoSpace.com Infutor Innova Electronics Insiderpages Intel Intelius Intellistrand InTheMO.com Intuit Jetpac JiWire Judy's Book
Justclicklocal.com Keen.com KGB Kia KSL.com Kudzu.com Larky Lexis Nexis Lexus Likeness.com LivingSocial Local.com Localedge.com localpages
Localscope Localsearch.com LodgeNet Looksmart.com Lumatic Magicyellow.com MakeItLocal MamaAlwaysSays MapMyRun MapQuest Menu pages
MerchantCircle Metroland Publishing metropolist.com Microsoft (Bing) MidwestYP.com MindMeld Mobifind MojoPages.com MyCity MyCityWay.com MyCoupons.com
Mylocalheadlines MyLocally mymove.com Mywebyellow Nara News-Gazette Nissan Nokia Nomao OnMedia OnStar Oomea Openlist.com Paradine patch.com
Patriot Phonebook Pelopidas Picksie Pioneer Pioneer Directories Place of Mine PlaceIQ Planapple PlanetDiscover.com Pokitdok Porsche PowerProfiles PulseLA
Radarfrog Radiate Media Radius Intelligence ReachLocal realtor.com Reply.com Restaurants.com RightWay RoadTrippers Rocket Fuel Saga Salespider.com
Samsung Search Initiatives Searchbug.com SeccionAmarilla Seekitlocal.com Sense Network SEOmoz Shoptopia.com ShowMeLocal Smart Marketing Team Snoox
Southern Directory Publishing (YPsouth) SpecialsAgent.com Speed Run SpeedSpot Spotcast spotlikes.com Spotzot Sprint Subaru SuperPages.com Surewest
Switchboard.com TechnoCom Tele Atlas (TomTom) TeleNav Teleroute Therapists.com Theredbook.org Time Out New York Town Planner Toyota Trafficengine.net
TravelShark Tribune Interactive TripAdvisor Trulia TruPro Twitter.com UpMeSocial.com Urban Mapping Urbanspoon usdirectory.com V-enable.com Vendasta
Verizon Vernon Publishing VerveMobile.com Veveo Viewpoints Local VisiKard Voltari Walkable Restaurants WalkScore.com Walt Disney Weblocal.ca
WeddingWire.com Where Inc. Whisper White Pages WhosCall Whowhere.com Why Wait Wimgo.com World Media xAd XO Group Yahoo Local Yellowbook.com
Yellowbot Yellowmoxie.com Yellowone YellowPageCity.com Yellowpages.com Yellowusa.com Yellowzip.com Yelp YP Zenrin Zidster.com Zipcodez.com ZipLocal

16. Search Engines
Review Sites
Social Sites
GPS & Vehicle Navigation
Online Directories
These four major data providers are
trusted to provide accurate business
listing information to hundreds of sites
including:

17. Data Provider AccuracyData Provider Accuracy

18. Listing Distribution

19. Online Word of Mouth
REPUTATION
Consumers
control the
conversation
online.

20. Your Business
Your Competitor
Your Competitor
“Amazing customer service - I couldn’t
of had a better experience!”
“Great quality for the price they charge!”
“I had a hard time finding the place,
and the customer service was terrible!”
Negative Reviews → Competition

21. Customers who read consumer reviews to ensure they are
purchasing the right product or service.
US customers who say their buying decisions are influenced by online
reviews.
The amount of new business companies with positive reviews can
convert when compared to companies with ZERO or negative
reviews.
Consumers who consider user generated reviews important or
extremely important.
70%
90%
183%
82%
Positive Reviews = Revenue

22. Reviews

23. Review our Business!
Frank & Furter Co.
Get Current Reviews

24. Review Generation

25. Review Solicitation
21
4
3

26. Pushing Positive Reviews

27. Pushing Positive Reviews

28. Reviews

29. Negative Review Suppression

30. 3
Automatic Reports & Email Alerts

31. Review Monitoring
We will monitor your reviews 24/7/365.
Every review that comes in for your business will be responded to by our agents!
You have 24hrs to approve our response or we will just send on your behalf!
CUSTOMER SERVICE IN 2015 LIVES ONLINE

32. Say “Sorry!”
1
I’m really sorry you had a negative experience at our clinic. We really pride
ourselves in providing good customer service and an exceptional experience
(as good of an experience you can have at a dentist, anyways).

33. Leave Marketing...
1
2
I’m really sorry you had a negative experience at our clinic. We really pride
ourselves in providing good customer service and an exceptional experience
(as good of an experience you can have at a dentist, anyways).
This must be an isolated incident, as normally people rave about our customer
service - from the receptionist to the dentist. I am anxious to hear what
happened to see if we can rectify the situation.

34. Get the Customer on the Phone!
1
2
3
I’m really sorry you had a negative experience at our clinic. We really pride
ourselves in providing good customer service and an exceptional experience
(as good of an experience you can have at a dentist, anyways).
This must be an isolated incident, as normally people rave about our customer
service - from the receptionist to the dentist. I am anxious to hear what
happened to see if we can rectify the situation.
I’d love for you to call me so we can work this out. My name is George Leith,
and I’m the owner - please give me a call at 555.666.7777.

35. Turn Positive Reviews into Marketing
Every positive review gets responded to as well, with a marketing message
for your exceptional customers.
PLUS! We push all your positive reviews to social media

36. Positive Review Response

37. Content for Social Media

38. Responsive Design Website
WWW
WEBSITE
Your web
presence must
be optimized
for mobile.

39. Website

40. Free Location Page

41. Mobile Website

42. Social is a Conversation
SOCIAL
No longer a
“nice to have” it
is now a “must
have.”

43. Social Performance

44. 2 Social Posts a Week
Our social media writers will search and craft 2 amazing social posts a
week for Facebook, Twitter and Google PLUS!
AND! We push all your positive reviews to social media
We also ensure you have a FOURSQUARE Business account & offer setup

45. 4 Social Posts a Week
Our social media writers will search and craft 4 amazing social posts a
week for Facebook, Twitter and Google PLUS!
AND! We push all your positive reviews to social media
We also ensure you have a FOURSQUARE Business account & offer setup

46. Monthly Task Report

47. Monthly Review Report

48. Summary
LISTINGS
CLAIM BIG 4
through our
Visibility Premium
Service
WWW
REPUTATION
Report & Respond
All Negative and
Positive Reviews
+ Promote
5 star on social
WEBSITE
FREE
LOCATION
PAGE &
Responsive
Mobile web
solution
SOCIAL
2 or 4 POSTS
PER WEEK on:

49. Thank you!

50. Reputation Pro
$299/mo.
$99 onetime Setup
Reputation Management
• Review Monitoring
• Competitive Benchmarking
• Listing Managment
• Alerts and notifications
• Mention Monitoring
• Tracking and Analytics
Presence Builder
• Profile Sync with four major social
• Review Generation
• Responsive Website

51. Social Pro
$399/month
$99 onetime Setup
Social Marketing
• Content Discovery
• Real-Time Lead Searches
• Alerts and Notifications
• Social Posting
• Tracking and Analytics
Presence Builder
• Profile Sync with four major social
• Review Generation
• Responsive Website

52. Concierge Pro
$599/month
$99 onetime Setup
Social Marketing
• Content Discovery
• Real-Time Lead Searches
• Alerts and Notifications
• Social Posting
• Tracking and Analytics
Presence Builder
• Profile Sync with four major social
• Review Generation
• Responsive Website
Reputation Management
• Review Monitoring
• Competitive Benchmarking
• Listing Managment
• Alerts and notifications
• Mention Monitoring
• Tracking and Analytics

53. What to expect in the next 24 hours…
Please collect any access credentials you have for the following accounts
Foursquare, Twitter, Facebook, Google+ and Yelp

54. What to expect in the next week…
On boarding Call to get your business set up in our system
Gathering all of your account credentials for social sites!
If you are set up with Social Posting, we will discuss the type
of information you would like shared on your pages!
We will also take the time to claim any of your review sites if
you are set up with reputation services!

55. What to expect in the first month…
Email alerts will start arriving with your reviews, Very
Positive & Very Negative Mentions, and any listing changes!
Big Five Listings Claimed!
Social Posting Begins!

56. What to expect in the second month…
Email alerts will start arriving with your reviews, Very Positive
& Very Negative Mentions, and any listing changes!
Big Five Listings Claimed!
Monthly Call with Agent to Discuss Social Marketing Plan
Social Posting Continues
First Proof of Performance Report will arrive via Email