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1. CPASSPGUIDE 1.FUNDYOURACCOUNT
2.SETUPTHECONVERSIONTRACKER
3.CREATEANEWCAMPAIGN
Step 1. General Settings
Step 2. Targeting
Step 3. Cappings & Limits
Step 4. Advanced Settings
Step 5. Superpreview & Submit
4.Monitor,manage&editcampaigns
5.LIVECHAT&TICKETING
adsterra.com

2. ADVERTISER’S DASHBOARD BASICS
Campaigns tab
Create campaigns
Monitor and manage campaigns
Put funds
Set up the conversion tracker
Create a ticket
Chat with our team to get help
or look for the answer in the FAQ base

3. FUNDYOURACCOUNT
Choosethe payment method
Open the tab on your Dashboard.
Finance
01
Instant payment methods allow adding funds
immediately.
Click on the payment system logo to open payment details,
like deposit limits and fees.
Provide the invoice information if required and enter the
sum you would like to deposit.
Payment systems available on request. To use them, you need
to provide the invoice information and send the request for verification.
Payment available on request
Scroll down to attach
documents if required.

4. For CPA campaigns conversion tracking
is a must as you are charged for target
actions, not for impressions.
SET UP THE CONVERSION TRACKER
02
On the Conversion Tracking page you can choose
your postback type, pick the tracking system type,
and test one of your offres so to make sure that
conversions are counted.
Only after you’ve made all the settings to track
the conversions, you can follow to the next step
and create your CPA campaign.
Choose Tracking — Conversion tracking from
the control panel on the left. Or follow this link
Your URL should contain parameter
##SUB_ID_SHORT(action)## to track
conversions.
Also use token ##PLACEMENT_ID##
to track traffic from different sources

5. Settings overview
Open the tab and pick
.
General settings come first. They
are necessary to submit a campaign.
Campaigns
Create
CREATE A NEW SSP CAMPAIGN
03
Choose the CPA pricing type.
The Preview field on the right aggregates
all settings that you have made.
Click the button only when you are ready
to send your campaign for verification. If the button
is inactive, check all previous steps to find the
missed fields.
Submit

6. CREATE A NEW SSP CAMPAIGN
Step 1. General settings hints
03
These are the minimum required settings to set up a campaign.
You can submit a campaign only after filling these fields out.
Use grey tooltips when
filling the fields out.
Use the Preview box to check
the settings you’ve made.
Testbudget
Money you are ready to spend
on your campaign tests.
When a CPA campaign is being
tested, it is charged on a CPM
base. Test budget spendings
depend on the volume of traffic
received and the system’s
average eCPM per each geo
you target. When the test
budget is spent, you will pay
only
for conversions.
If general settings are enough,
you can your
campaign for verification from
here.
Submit
With CPA pricing, you
can pick just one ad
unit ‒ Popunderad.
For one campaign you
can add one landing URL.
To add more URLs you
can copy your campaign
later and change the URL.
Enter Countries one by one
or use bulk input — type
in country codes, separating
them by comma (ex: FR, US, BR)
Add Price for each country
or a group.
Here you choose what
to do after the campaign
is verified.
Use token ##PLACEMENT_ID##
to track traffic from different sources

7. CREATE A NEW SSP CAMPAIGN
Step 2. Targeting
03
Targeting options
Here you pick and adjust OS types,
languages, browsers, and carriers you need.
When you pick one targeting type, you can
specify its’ parameters (OS version, browser
type etc.).
You can either include or exclude specific
parameters for browsers, OS, and carriers
by moving the toggle.
Target multiple languages by selecting
them from the list box. By removing
the Include “check” icon, you will exclude
languages you don’t want to target.
OS and browsers types depend on the device
type that you set on step 1 (General settings).
The range of carriers depends on the country
you chose on step 1.
You can’t select carriers if you set Wi-Fi traffic
type on step 1.

8. CREATE A NEW SSP CAMPAIGN
Step 3. Cappings and Limits
03
Frequency
Set the number of ad impressions for
a unique user for a period (hours or days).
Limits ofimpressions
You can limit the number of impressions
within the campaign. Set total, daily,
and
hourly limits (optional).
Budget
You have set a total budget on step 1
(General settings). Here you specify your
daily and hourly spendings that cannot
exceed the total budget.
After your daily/hourly limits for impressions
or spendings run out, the campaign stops until
the next daily/hourly period begins.

9. CREATE A NEW SSP CAMPAIGN
Step 4. Advanced Settings
03
Blacklist
Here you blacklist those placement IDs that
don't work well or are unwanted for any reason.
IPrange
Insert a list with IPs if you need to get traffic
from certain IPs / carriers.
To collect placement IDs and list them here,
you should primarily insert the tracking token
##PLACEMENT_ID## in your landing URL
(see step 1 ‒ General settings).

10. CREATE A NEW SSP CAMPAIGN
Step 5. Superpreview and Submit
Before submitting
your campaign:
When all settings are OK, press
to follow to the final Superpreview page.
On the Superpreview page, you can see the
overall campaign details. Click the “Submit”
button to send your campaign for verification.
After verification is complete, you will receive
an email. You can monitor the approval status
on the Campaigns page.
Submit
Check the Preview field
(it is always on the right).
Make sure you set up
the CPA conversiontracker.
Check if the landing page
URL responds correctly
and allows proxy traffic
(we need it for tests).
03

11. MONITOR, MANAGE & EDIT CAMPAIGNS
04
Verification. After you click Submit, your
campaign passes to the verification stage.
Verification canceled. When you send
the campaign for verification and then realize
you need to make changes, you can cancel
the verification and change settings.
Test. The campaign is on the test period. If you
stop the campaign during the test, you won’t be
able to restart it (create a new campaign instead).
If a campaign has no conversions during the test,
it stops automatically.
Active. The campaign runs as planned. You can
pause it by switching the toggle. If paused for over
24 hours, the campaign may require another test.
Paused. Both you and your manager can pause
campaigns when needed.
Declined. The campaign hasn’t passed
verification. Click on the icon to see the reason.
Fix the settings and submit the campaign.
Open the tab on the left.
Choose .
In the upper menu, you can filter your
campaigns by statuses, types, and IDs.
Campaigns
Mycampaigns
Campaigns statuses
Monitorand manage campaigns
Click the icon and choose further action
like review the settings, edit, copy, etc.

12. LIVE CHAT&TICKETING
05
LivechatandFAQbase
To get advice on the campaign settings,
click the chat icon on the lower right corner.
Our team is here to assist you. You can also
look for an answer in the FAQ base.
Ticketingsystem
To resolve technical or financial issues,
it is worth submitting a ticket. Click
the Support tab on the left and choose
the topic.
Alan