It is all about the Intel corporation,their pit falls,strength,weakness,competitors.By RAVINDRA PAL MARWAL

1. Creating products for consumers
in global market
Group members:
Rahul takkar
Ravindra pal marwal
Rachak dixit
Rupendra singh chauhan
Sahil munjral
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2. Contents
• Introduction
• Developing a global product
• Development process
• Marketing industrial products and services
• Recommended international distribution system
• International retail
• Conclusion
• References
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3. Introduction
• PRODUCTS – Anything that can be offered to a
market for attention, acquisition, use or
consumption that might satisfy a want or need. It
includes physical objects, services, places,
organizations, ideas and people.
• Global market. Acc. to financial times lexicon” The
activity of buying or selling goods and services in all
the countries of the world, or the value of the goods
and services sold.”
rochak dxit
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4. What are new products ?
• New product line
• Addition to product line
• Repositioning to new market segments
• Improvements/revisions
• Cost reductions
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5. Strategic options
• EXTENSION STRATEGY – Same approach as home market
• ADAPTATION STRATEGY - Makes changes to fit new market
requirements
• INVENTION STRATEGY - Entirely new approach is developed
for the new market
• STANDARDIZATON –Same product, all markets
• GLOBAL PRODUCTS -Only some aspects of the product is
standardized
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6. Development process
• Idea Generation
• Idea Screening
• Concept Development & Testing
• Marketing Strategy Development
• Business Analysis
• Small Batch Prototype Development
• Product Development & Testing
• Test Marketing
• Commercialization / Launch
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7. Total product includes
Physical product
Brand name
Accessories
After-sales service
Warranty
Instructions for use
Company image
Package
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8. Types of Products
• Industrial Products
– Many can be sold unchanged worldwide (computer chips)
– If changes are required, they may be cosmetic (printing
instructions in another language)
– In developing countries problems with
• Overload of equipment
• Maintenance
– Local legal requirements
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9. Consumer Products
– Require greater modification to meet local market
requirements than do industrial products
– Some can be sold unchanged to certain market segments
• Large automobiles, sporting equipment, and perfumes
– Greater dissimilarity as you go down the economic strata
services
Marketing of services similar to that of industrial products
Services easier to market globally compared to
consumer products
Laws and customs may force changes
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10. Marketing of industrial products
• Industrial Marketing:
• Also called: Business-to-Business (B2B) and
Organizational Marketing.
• Definition: the creation and management of
mutually beneficial relationships between
organizational suppliers and organizational
customers.
• Customer can be private firm, public agency,
or nonprofit organization.
Rupendra chauhan
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11. Marketing Concept
• Three major components:
– All company activities should begin with, and be
based on, the recognition of a fundamental
customer need.
– A customer orientation should be integrated
throughout the functional areas of the firm:
production, engineering, finance, R&D.
– Customer satisfaction is viewed as the means to
long-term profitability goals
Rupendra chauhan
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12. Marketing Mix
• Limited number of variables under
Marketing’s control to create position that is
attractive to the target market segment.
• Four Ps
– Product
– Price
– Promotion
– Place (Distribution
Rupendra chauhan
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13. So what’s different about B2B?
• Marketing Concept
• Marketing Mix
• Market Segmentation
• Product Life Cycle
• All apply in both B2C and B2B.
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Rupendra chauhan

14. Five Major Differences Between B2B
and B2C
• Products/Services being marketed
• Nature of demand
• How the customer buys
• Communication process
• Economic/Financial factors
Rupendra chauhan
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15. 3 types of industrial markets
• producers and manufacturers
• trade industries (wholesalers and retailers)
• governments
Rupendra chauhan
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16. Classifying industrial products
• 1. Installations - major assets, factories, heavy
machinery
• 2. Accessory Equipment - used in production
- short-lived items eg. tools
• 3. Raw Materials
• 4. Component Parts and Materials - finished units
which, when assembled, make the complete product
• 5. Maintenance, Supplies (MRO Items)
- maintenance,- cleaning fluids
• 6. Professional Services
Rupendra chauhan
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17. Marketing of industrial services
• The service sector :
• The services sector has been growing at a rate
of 8% per annum in recent years
• More than half of our GDP is accounted for
from the services sector
• This sector dominates with the best jobs, best
talent and best incomes
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18. What is services?
• It is the part of the product or the full product for which
the customer is willing to see value and pay for it
• It is intangible.
• It does not result in ownership.
• It may or may not be attached with a physical
product
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19. The three additional ‘P’s of Service
Marketing
• People
• Physical evidence
• Process
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20. Pricing Services
• The characteristics of perishability, inability to
store, and fluctuating demand for services
create pricing challenges.
• Pricing Strategies include:
• Discount strategies: Cheaper by the week.
• A variable pricing strategy: Kids eat free,
movies cheaper on Tuesdays.
• Price competition.
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21. The Changing Environment for
Services
• The boom in the service economy, reduced
regulation has created an increase in competition.
• Major focus on increased productivity, efficiency
– Work on people aspects of business:
• Education, training programs
– Change technology:
• Computer-based technologies used.
–Restructure jobs.
• Bottom line: People are key to success!
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22. Other Considerations in Marketing
Services
• Impact of Technology:
– Remember, not everyone likes impersonal
technology
• Performance Measurement:
– Larger firms can use market share, etc.
– Customer perceptions are essential.
• Prospects for Growth:
– It is very likely that services will continue to take an
increasing share of the consumer dollar.
– The use of marketing programs in all services is
expected to increase considerably
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23. International distribution system
• Distribution Channel:
• A set of organizations (intermediaries) involved in the
process of making a product or service available for use or
consumption by the consumer or business user.
• Used to move the customer towards the product
• Selling through wholesalers and retailers usually is much
more efficient and cost effective than direct sales
Rahul takkar
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24. Distribution Channel Functions
Distribution
Channel Key Functions
Information Gathering and distributing marketing research about
the environment
Promotion Developing and spreading persuasive
communications about an offer
Contact Finding and communicating with prospective buyers
Matching Shaping and fitting the offer to the buyer’s need
Negotiation Agreeing on price and terms of the offer so
ownership or possession can be transferred
Physical Distribution: transporting and storing goods
Financing Acquiring and using funds to cover the costs of
channel work
Risk Taking Assuming financial risks such as the inability to sell
inventory at full margin
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Rahul takkar

25. Number of Channel Levels
Channel Level - Each Layer of Marketing Intermediaries that Perform Some Work in
Bringing the Product and its Ownership Closer to the Final Buyer.
0-level channel
Producer Consumer
1-level channel
Producer Retailer  Consumer
2-level channel
Producer  Wholesaler Retailer  Consumer
3-level channel
Producer  Wholesaler  Jobber  Retailer  Consumer
Rahul takkar 25

26. Global Distribution System
GDS is a very power reservation tool for agent
making airline, car rental, hotel and other
travel services booking.
GDS is a tool using computerized system and
digital database to restore information and
make transaction through internet.
GDS was actually very primary e-commerce
business tool.
Facilitate B-B e-commerce business model
Rahul takkar
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27. Four Major Global Distribution
System
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Rahul takkar

28. International retail
• All the activities involved in selling
products and services to final international
consumers for their personal consumption
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29. International Expansion of Retailers
Wal-Mart
 Metro AG
 Sears Roebuck
 Rewe Gruppe
 Edeka Gruppe
 Aldi Gruppe
 Dayton Hudson
 Tenzelmann
 Gruppe
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30. Retail Formats: Variations in Different
Markets
• Specialty Stores
• Specialized Markets
• Department Stores
• General Merchandise Discount Stores
 Off-Price Retailers Examples:
-Factory outlet stores
-Close-out retailers (broad, inconsistent assortments)
• Single-price retailers (all products for the same price)
Catalog Showrooms
 Offer high-turnover, brand name goods at discount prices
 Internationally, however, goods sold through this venue tend not to be brand
name, but, rather, goods that have not sold the last season through the catalog
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31. THE INFORMATION KIOSK
• It is the first kiosk
platform for a variety of
functions offered on
many kiosks in the
marketplace today. By
the touch of a finger
user can gain access to
product information
,company services,
forms, and printouts for
retail stores ,school,
churches, city
government,tourist
locations and more
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32. International Food Retailers
• Conventional
Supermarkets
• Self-service retailers with
annual sales higher than $2
million and less than 20,000
square feet of store space
• Superstores
 Combination stores (food
and drug)
 Hypermarkets- combines
supermarket, discount, and
warehouse retailing
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33. Non-store Retailing
• Internet Retailing
• Vending Machines
• Television Home
Shopping
• Catalog Retailing and
Direct Mail Retailing
• Direct Selling
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34. Issues in International Retailing
• Legislation and Regulation
• Taxation and Cross Border Shopping
• Variations in Retailing Practice and Customs
• Security issues.
Ravindra pal marwal
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35. Conclusion
• At last, I would like to sum up by saying that creating
products for consumers in global market is important as
well as tricky. Important because, today in this modern era
it has become very crucial to capture the foreign market in
addition to native one as everything today is going global
and it is tricky because every market is different and to
make spaces in variety of culture is not that easy as it
looks. The various factors which comes under this are
briefly discussed in this paper. To create a product for the
consumer it is very important to know the needs of the
consumer and conduct a deep market research so that it
becomes a success in the long run and contribute a bit in
uplifting the standard of the people.
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