it is environmental threats and opportunity analysis of moster energy drink

1. ENVIRONMENTAL
THREAT
AND
OPPORTUNITY
PROFILE

2. MEBERS
•VINAY KO YANDE 31
•ABDUL MULLA 36
•AKASH SHARMA 51
•RAVISINGH 6 1
•KAMLESH YADAV 7 1

3. WHY ETOP??
o Helps organization to identify O-T
o To consolidate and strengthen organization’s position
o Provides the strategists of which sectors have a favourable
impact on the organization.
o Organization knows where its stands with respect to its
environment.
o Helps in formulating appropriate strategy

4. THREAT MATRIX
M
ajor
Threats M
oderate
Threats
M
oderate
Threats M
inor
Threats
HIGH
HIGH
LOW
LOW
ATTRACTIVENESS
PROBABILITY OF OCCURENCE

5. OPPORTUNITY MATRIX
Very
attractive M
oderately
Attractive
M
oderately
Attractive Less
Attractive
HIGH
HIGH
LOW
LOW
ATTRACTIVENESS
PROBABILITY OF OCCURENCE

6. PREPARING ETOP
o Dividing the environment in
different sector.
o Analyzing the impact of each
sector on the organization.
o Subdividing each environmental
sector into sub factor.
o Impact of each sub sector on
organization in form of a
statement.

7. ETOP: Pros and Cons
Pros Cons
o Help to determine the key factor of
threats and opportunities.
o Good tool to qualify the factors
related to company’s strategy.
o Can consider many factors for each
special case.
o It doesn’t show the interaction
between the factors.
o It can’t reflect the dynamic
environment.
o It’s a subjective analysis tool.

9. factor Impact Reasons
Politic Low There are few Government regulation that
really control about alternative beverage.
Economy Moderate The premium price of alternative beverage
make it sensitive toward economic condition
because it will affect consumer’s purchasing
power where their disposable income will
decrease or increase depends on their
economic condition.
Social High The reason of consumer consumed
alternative beverage is complex, not only to
fulfill their thirst but also the image, benefit,
lifestyle, health, and others factors that they
get from the products. So, company that have
innovation and can meet consumer want, will
be success in this industry (Sustainable
Competitive Advantage)
Technology Low The technology in alternative beverage
industry do not change too much in recent
year.

11. OPPORTUNITY MATRIX
•Expanding the market.
•Maintaining loyal customers.
• product should identified by customer
• Can order online.
•Innovation .
•New markets are opening
•Emerging in to new markets
• should dominate the energy drink market
• Maintained there status

12. THREAT MATRIX
• Competition particularly from low priced products.
•Concentration majorly on big Fishes.
•keep loyal customer.
• very strict for control of energy drink
•give some regulation to energy drink
• Expensive products.
• New entrance
• Lack of geographical division (remote areas).
•Creating new customers.

13. THAN
K