Assignment for the 2nd week of Design Thinking Action Lab wit Leticia Britos Cavagnaro (Stanford University). 2013.

1. DESIGN CHALLENGE: to redesign the school to work transition | Design Thinking Action Lab ‘13
The Problem
The stakeholder
& starting
planning the
interview(s)

2. Gralha - Brazil
Professor, Engineering

3. Sakura - Japan
Professor, Business

4. * Future professor (?)
Pokemon- Japan
Research, Science

5.  Late internship (only in the end)
 Engineering students always get a job
 Science students have best opportunities if they get a PhD
 There are many students in universities, but not so many
opportunities in big companies
 If you study in a top university, you always get a job
 Top university leads to better jobs
 Students only want to work in big companies – they are not
flexible
 Top business students are not motivated to be entrepreneurs
 JP and BR have good unemployment rate now
 Students can’t visualize a realistic future
 Previous experience is very important for companies
 Lack of creativity in interviews – students always say
the same
 Professors don’t have an important role
 Only if they have more connections in
companies they could help students
 They could help, but not so much
 Students don’t need help from professors to
find a job
 Friends who are working in companies can
give better advise than professors
 The university has the main role to get a job
(agreement with companies)
 Students have fear of taking risk
 Professors don’t feel comfortable to recommend students
(unfairness – good students and students who really need a job)
 Students misunderstand (or don’t believe on) professor’s advise
 Professors don’t feel responsible for helping students to get a
job
 Sakura helps her students if they ask for advise
 Gralha gives advise about the differences between
school and companies in his classes
 Pokemon is a scientist and also a Dj
Sakura is a professor of business in a top university in Japan.
She needs a way to encourage her students to be entrepreneurs, due
to the lack of both many opportunities in big companies and weak
entrepreneurship spirit among students. Entrepreneurship could keep
rising the economy and help to avoid unemployment / create new job
opportunities.
Empathize and Define | Design Thinking Action Lab – 2013 | Rosana Vasques
Insights
 Professors need to be more aware about their role on student’s employment
 Students need to be more confident on self-employment
 Students need to learn “taking risks” before going to the real world
 Entrepreneurship versus unemployment
 Go out of your comfort zone (students and professors!!!!!)