Dissecting the dangers of deepfakes and their impact on reputation Generative AI Conference - Slide Share.pptx
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At the recent Generative AI Conference - This talk defined deepfakes and the widespread damage misinformation can cause. In order to build awareness of the ethical implications of deepfakes. At the National AI Centre, Responsible AI and Responsible AI Network allows us to action a way to use AI that is aligned to Australia's AI ethics principles.
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Dissecting the dangers of deepfakes and their impact on reputation Generative AI Conference - Slide Share.pptx
- 1. The National AI Centre is funded by the Australian Government and coordinated by CSIRO Rita Arrigo| July 2023 Strategic Engagement, National AI Centre Dissecting the dangers of deepfakes and their impact on reputation
- 2. • About my journey • Defining what a deepfake is and the widespread damage misinformation can cause • You don't know the power of the dark side – understanding why deepfakes can seem like a reasonable use of AI • Building awareness of the ethical implications of deepfakes • National AI Centre, Responsible AI and Responsible AI Network • LLMs • Responsible AI Network how to get involved In this session…
- 3. 88 - My First Role PC Support 90-95 HP Hardware Dealer Management 1994- 2000 3RRR Byte Into It 1995 – Australia’s First Internet Café 1997- 2000 Telstra 2000- 2004 Optus/Singtel 2005- 2010 Digital Agencies 2010 – 2016 – Collaboration/Digital Consulting 2011 – 2016- Mbug/CloudBug 2016- 2020 Microsoft Digital Advisor AI Ambassador 2017- Leonardo Science Gallery Melbourne 2021 – Digital Lead at Frazer-Nash 2022 – RMIT CIAIRI Centre of Industrial AI Research and Innovation 2023 – CSIRO National AI Centre My Journey
- 4. The National AI Centre is funded by the Australian Government and coordinated by CSIRO Lets take a look at Deepfakes https://youtu.be/mPtcU9VmIIE
- 6. The National AI Centre is funded by the Australian Government and coordinated by CSIRO https://youtu.be/Frd hsX8R_AY sharenting
- 7. • Deepfakes pose a serious threat to our digital society by fuelling the spread of misinformation. It is essential to develop techniques that both detect them and alert the human user to their presence. • Using sophisticated machine learning – deep learning, we are able to produce convincing depictions of individuals doing or saying things with their consent and knowledge • Blurring the line between fact and fiction, undermining public trust in images and videos Deep Fake Threats
- 8. • Deepfake detection systems are a young but active field, with many novel architectures proposed to detect videos or images where faces have been digitally manipulated Deepfake creators and Deepfake detectors Deepfake Caricatures: Amplifying attention to artifacts increases deepfake detection by humans and machines | DeepAI
- 9. • Deepfake Detection Challenge Results: An open initiative to advance AI (meta.com) • Contributing Data to Deepfake Detection Research – Google Research Blog (googleblog.com) Both Meta and Google are investing in Deep Fake Detection
- 10. • A Dark Pattern (DP) is an interface maliciously crafted to deceive users into performing actions they did not mean to do. • DPs make customers/users unhappy and cause them to lose (digital) trust in a business. • They disregard human values, try to manipulate user behaviours and even steal their personal data and money • On 15 March 2022, EDPB adopts Guidelines on dark patterns in social media platform interfaces. Dark Pattern Detection 43.8 88.9 5 56.2 11.1 95 OUR TEST SET (1023) SHOPPING WEBS (11K) MOBILE APPS (250) PERCENTAGE OF DARK PATTERN Not Contain DP Contain DP website: www.darkpatterns.online/web
- 11. • You are required to subscribe to Alarmy so that you can use their service • They offer “Free Trial”, but you need to enter your account details • What you may ignore is the sentence on the bottom… • “7 days free, then $84.00/year” Example website: www.darkpatterns.online/web
- 12. • Paula searched for the Commonwealth bank website, and fill out an enquiry form • A man claiming to be a Commonwealth Bank account manager phoned and emailed Paula, and cheated Paula to use $75,000 for investment • Scammer emails, • General Warming is not enough • Macquarie Bank warning customers about government bond scams • Fake website detection website: www.darkpatterns.online/web https://www.9news.com.au/national/sydney-woman-loses-75k-after-buying-fake-government-bonds/dc071e0a-76db-42bf-8035-fb6762592c81
- 13. The Solution Dark Patterns Database - Understand and avoid DPs Dark Pattern Detection Tool - Automatic detection and mitigation - Educational effect website: www.darkpatterns.online/web
- 15. • Screen Level • Static dark patterns • Dynamic dark patterns • Element Level • Six Core Properties – Element Types and their coordinates – Text Content – Element Status – Icon Semantics – Text Colour and Background Colour – Element Relationship Characteristic Analysis
- 16. Our Solution - UIGuard • Good explainability • End-Users can know why and how the AI system makes decision
- 17. End-Users
- 18. App Providers
- 19. Regulators
- 20. The National AI Centre is funded by the Australian Government and coordinated by CSIRO Demo website: www.darkpatterns.online/web
- 21. The Threat of Offensive AI to Organizations arxiv.org/pdf/2106.15764.pdf
- 22. Highest Threat to Organisations
- 24. “The development of intelligent systems according to fundamental human principles and values.” (Dignum 2019) Australia’s AI Ethics Principles 1) Human, societal and environmental wellbeing 2) Human-centred values: 3) Fairness 4) Privacy protection and security 5) Reliability and safety 6) Transparency and explainability 7) Contestability 8) Accountability What is Responsible AI?
- 25. Build Australia’s Responsible AI Advantage Enable responsible AI adoption across industry Grow a responsible AI Industry in Australia National AI Centre (NAIC) Funded by: Coordinated by: Foundation partners:
- 26. National AI Centre Get Started AI Innovation Pathways Uplift Practice Responsible AI Network Accelerate Business Innovation Strengthen AI Ecosystem Get Connected Ecosystem Discoverability Portal Accelerating positive AI adoption and innovation that benefits Australia’s business and community. Stay in touch: www.csiro.au/naic , naic@csiro.au
- 27. Why we need responsible AI?
- 28. Responsible AI Network csiro.au/RAIN 28 Standards Law Leadership Principles Governance Technology Source: National AI Centre's Responsible AI Network - CSIRO Design
- 29. The Australian: CSIRO leads on Responsible AI InnovationAus: Businesses offered a crash course on AI ethics Information Age: Don't blindly trust AI vendors - CSIRO warns of legal and reputational risk Manufacturers Monthly: New report to help businesses implement responsible AI Technology Decisions: CSIRO publishes report on ethical use of AI TechXplore: New report to help businesses implement responsible AI Information and Data Manager - Guide on How to Implement Responsible AI 2GB radio Featured on the 22nd news updates throughout the day • DISR and Minister social media posts: LinkedIn post, Twitter post • Gradient Institute social media posts:LinkedIn, Twitter • CSIRO social media posts: LinkedIn, Twitter Recently Launch Paper
- 30. Implementing Australia's AI Ethics Principles report - CSIRO
- 31. Jensen's Kitchen was a lie: Nvidia reveals GTC 2021 keynote nearly 100% fake • Using thousands of photos a digital model of the kitchen was created including a volumetric capture of Jensen Jensen's Kitchen was a lie: Nvidia reveals GTC 2021 keynote nearly 100% fake | TechRadar
- 32. The National AI Centre is funded by the Australian Government and coordinated by CSIRO A perfect virtual replica of Huang’s kitchen and a complete with a digital clone of the CEO himself. To create a virtual Jensen, teams did a full face and body scan to create a 3D model, then trained an AI to mimic his gestures and expressions and applied some AI magic to make his clone realistic.
- 33. Have I been trained A tool to find out if a particular image is used in model training
- 34. C2PA Coalition for Content Provenance and Authority (C2PA) Releases Specification of World's First Industry Standard for Content Provenance Microsoft will ID its AI art with a hidden watermark | PCWorld
- 35. • Singer Taylor Swift and actress Emma Watson have been victims of deepfake porn • There are first-hand testimonies of women -- from academics to activists -- who were shocked to discover their faces in deepfake porn • 96 percent of deepfake videos online are non-consensual pornography, and most of them depict women, according to a 2019 study by the Dutch AI company Sensity. sextortion schemes & AI Porn • Expanding cottage industry" around AI-enhanced porn, with many deepfake creators taking paid requests to generate content featuring a person of the customer's choice. • In June 2023, the FBI issued a warning about "sextortion schemes," in which fraudsters capture photos and videos from social media to create "sexually themed" deepfakes that are then used to extort money
- 36. Voyager, the first LLM-powered embodied lifelong learning agent in Minecraft that continuously explores the world, acquires diverse skills, and makes novel discoveries without human intervention
- 37. Holographic Clinical Simulations Patient's condition improves or deteriorates as you make decisions and perform interventions. CHAT GPT Generated Conversations personalised for learner
- 38. 110 Percent Real - 140 Million ABBAttars
- 39. The National AI Centre is funded by the Australian Government and coordinated by CSIRO Australia’s AI Month Nov 15 – Dec 15 Get involved
- 41. Defeating Global Phone Scams with Conversational AI
- 42. • Deepfakes can spread misinformation, but can also be used for good. • After Deep fake detection comes Watermarks • Get involved in understanding more about Responsible AI Conclusion
- 43. Follow NAIC on LinkedIn https://www.linkedin.com/company/national-ai-centre/ Join Responsible AI Network https://www.csiro.au/naic Connect with Australia’s AI Industry https://www.csiro.au/naic Join the AI conversation #AIAustralia Thank you! Rita Arrigo Strategic Engagement National AI Centre NAIC@csiro.au, https://www.csiro.au/naic #
Editor's Notes
- I was an early, early adopter of bleeding edge technology starting out in the stone age of 1988 and have covered a lot of ground and continue to do so exploring new terrain. I know I look good for my age - I’m actually a deep fake.
- Billed as “art meets artificial intelligence”, Dalí Lives was created by pulling more than 6,000 frames from old video interviews and processing them through 1,000 hours of machine learning. The text was comprised of quotes from interviews. This deepfake has interactivity, where 45 minutes of footage split over 125 videos allows for more than 190,000 possible combinations depending on visitor responses and even includes comments on the weather. It finishes with Dalí turning around and snapping a selfie with his audience. Dalí claimed it was unlikely he would ever die, and maybe he was right, because he was brought to life a second time recently by Samsung’s AI lab in Moscow, this time by training AI on landmark facial features from just a handful of images rather than the usual thousands.
- the deepfakes of kids. Yes that's a big problem as the kids will be victim without ever even consenting to having their photos online/public. But of course, anyone with pictures online is at risk of being targeted
- Figure 1: A. Overview of our framework, which uses an artifact attention module that highlights defects to improve classifier performance. Through supervision with human labels, we guide this module to learn artifacts visible to humans, then amplify them to generate Deepfake Caricatures: transformations of the original videos where artifacts are more visible. B. Example frames of a standard deepfake video (right) and a deepfake caricature (left). Our method distorts the fake video to exacerbate artifacts and unnatural motion produced by the deepfake process. The caricatures are best experienced in video form. See supp. material for caricature videoclips
- CSIRO is investing in Dark Pattern Detection
- https://www.toptal.com/designers/ux/dark-patterns
- https://www.toptal.com/designers/ux/dark-patterns If we could provide some hints to her
- https://www.toptal.com/designers/ux/dark-patterns
- Dark Pattern Examination
- End-users may be easily tricked by DPs contained in many websites/apps due to the lack of awareness. Our tool can highlight potential DPs to get end-users informed and help them make a reasonable decision.
- User interfaces are designed by the designers. However, designers will often gain inspirations from others' design, which may inherit unawared dark patterns. Our tool helps them to avoid such situation.
- <p>Regulators are paying more attention to dark patterns. However, it is hard to examine all websites and apps. Our tools help regulators to implement their policies, examine the violations, help build up digital trust.</p>
- real-time audio deepfakes will be a huge problem for organizational fraud
- With the highest threat to organisations being impersonation
- When we design AI Systems in accordance with human values.
- The National AI Centre (NAIC) is funded by the Australian Government and coordinated by CSIRO (Australia’s National Science Agency). NAIC is supported by Foundation Partners Google and CEDA.
- In the last few years there has been an increased focus on the social (and environmental) impact of AI; how AI is governed by organisations and a push by governments to regulate AI. It’s led to a strong growth in research in what we call responsible or ethical AI and how we can sustainably develop and use AI. In the same way that cars evolved into regulation with seat belts, air bags, licenses, AI is at that stage of evolution
- A perfect virtual replica of Huang’s kitchen and a complete with a digital clone of the CEO himself. The demo is the epitome of what GTC represents: It combined the work of NVIDIA’s deep learning and graphics research teams with several engineering teams and the company’s incredible in-house creative team. To create a virtual Jensen, teams did a full face and body scan to create a 3D model, then trained an AI to mimic his gestures and expressions and applied some AI magic to make his clone realistic. Digital Jensen was then brought into a replica of his kitchen that was deconstructed to reveal the holodeck within Omniverse, surprising the audience and making them question how much of the keynote was real, or rendered.
- Microsoft will ID its AI art with a hidden watermark | PCWorld The Coalition for Content Provenance and Authority (C2PA) began work in 2021 to develop an open standard for indicating the origin of digital images, and whether they were authentic or AI-generated. The issue was thrust into the spotlight in March, when AI-generated images of the Pope in a stylish puffy jacket went viral, and AI-art generator Midjourney clamped down to prevent even more. Microsoft has agreed to sign all AI art that its apps generate with a cryptographic watermark indicating it was made with an algorithm.
- Ai deepfake: In age of AI, women battle rise of deepfake porn - The Economic Times (indiatimes.com)
- Holoscenario, what you would expect students to experience if they were in a clinical ward
- No humans were harmed in this ABBA experiment