A203IAE – Making Money OnlineSimon Hill.docx

A203IAE – Making Money Online
Simon Hill
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Critique this website…
Task
What do you expect from an e-commerce site AS A
CUSTOMER?
Work in groups and list as many FEATURES as possible
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E-Commerce for customers
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Task
What do you expect from an e-commerce site AS A BUSINESS
OWNER?
Work in groups of 5 and list as many FEATURES as possible
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E-Commerce for owners
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Social-Commerce
http://www.slideshare.net/paulsmarsden/does-my-butt-look-big-
in-this-emerging-trends-in-social-commerce
http://www.slideshare.net/paulsmarsden/social-commerce-
beyond-transactions
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Risk Management
What could go wrong?
Political
Economic
Social
Technological
Environmental
Legal
What could go wrong in each of these categories for Google?
Risk Management
Competitors?
Customers?
What are the chances of these things happening?
How can the risks be mitigated?
Cash Flow
Funds
Hosting
Web Design
App Design
Advertising

Laptop
Other Equipment
How much for each?
Discuss options/choice
FAQ’s?
?
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Faculty of Business, Environment and Society
Assignment Brief
Module Title:
Supply Chain & Operations Management
Assignment Number
CW1 RESIT
Module Code:
240SAM
Assignment Title
Portfolio
Submission Date:
3rd July 2017 at 23:55

Module Leader
Kate Barnett-Richards
Submission
Time and Place:
Submission through Turnitin ONLY
Module Team
Assessment Information
This assignment is designed to assess learning outcomes 1-4 and
accounts for 50% of the overall module mark.
This assignment requires you to answer all of the following
three questions using appropriate academic referencing (CU
Harvard Referencing style) and examples where appropriate.
1) In 650 words discuss how the traditional supply chain can be
applied to a single manufactured item of your choosing.
2) In 650 words discuss the evolving role of logistics in light of
customer expectations.
3) In 650 words discuss the importance of quality for lean
manufacturing.
Each question is equally weighted.
Please refer to the Marking Scheme below for information on
how work is assessed and graded.
How to submit your assessment
The assessment must be submitted via Turnitin by 23.55 on 3rd
July 2017. No paper copies are required. You can access the
Turnitin link through the module web.
· Your coursework will be given a zero mark if you do not
submit a copy through Turnitin. Should you submit work on
time but fail the assignment, you will be offered a resit

opportunity but the resit mark will be capped at 40%.
· All work submitted after the submission deadline without a
valid and approved reason (see below) will be given a mark of
zero. Please note that a non-submission is not the same as a
failed submission; a failed submission counts as an attempt
whereas an absent mark does not necessarily allow you to resit
the coursework.
· The University wants you to do your best. However we know
that sometimes events happen which mean that you can’t submit
your coursework by the deadline – these events should be
beyond your control and not easy to predict. If this happens,
you can apply for an extension to your deadline for up to two
weeks, or if you need longer, you can apply for a deferral,
which takes you to the next assessment period (for example, to
the resit period following the main Assessment Boards). You
must apply before the deadline.
You will find information about the process and what is or is
not considered to be an event beyond your control at
https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-
and-Extension.aspx
· Students MUST keep a copy and/or an electronic file of their
assignment.
· Checks will be made on your work using anti-plagiarism
software and approved plagiarism checking websites.
GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT
Word Count Limit
Your word count includes in text citations but not the final
references or appendices. If you are more than 10% over or
under the word count limit you may lose marks as a 10%
penalty applies.
The contents of your References and Appendices are not
normally given a specific mark (though they may contribute to
your overall mark, as detailed in the assessment criteria). We
therefore recommend that you only use Appendices for
supporting material and not for the substantive part of your

work.
Plagiarism
As part of your study you will be involved in carrying out
research and using this when writing up your coursework. It is
important that you correctly acknowledge someone else’s
writing, thoughts or ideas and that you do not attempt to pass
this off as your own work. Doing so is known as plagiarism. It
is not acceptable to copy from another source without
acknowledging that it is someone else’s writing or
thinking. This includes using paraphrasing as well as direct
quotations. You are expected to correctly cite and reference the
works of others. The Centre for Academic Writing provides
documents to help you get this right. If you are unsure, please
visit www.coventry.ac.uk/caw.
Turnitin includes a plagiarism detection system and assessors
are experienced enough to recognise plagiarism when it occurs.
Copying another student’s work, using previous work of your
own or copying large sections from a book or the internet are
examples of plagiarism and carry serious consequences. Please
familiarise yourself with the CU Harvard Reference Style (on
Moodle) and use it correctly to avoid a case of plagiarism or
cheating being brought. Again, if you are unsure, please
contact the Centre for Academic Writing or a member of the
course team.
Return of Marked Work
You can expect to have marked work returned to you 3 weeks
after the submission date. Marks and feedback will be provided
online. As always, marks will have been internally moderated
only, and will therefore be provisional; your mark will be
formally agreed later in the year once the external examiner has
completed his / her review.
Marking and Assessment Scheme
Mark range
Guidelines
70 – 100%

In order to secure a mark in this range, a candidate must submit
an outstanding answer that could hardly be bettered. In addition
to the criteria identified below for a mark between 70-85%, an
answer scoring a mark of 85-100% would show an excellent
level of understanding and critical/analytic skills and
originality. For example, such an answer would include new
insights into supply chain management which are not drawn
from the literature but from the student's own critical thinking,
and which add something to the existing literature.
An essay in this range will demonstrate a strong understanding
of theories, concepts and issues relating to supply chain
management. There will be evidence of wide-ranging reading
from a variety of valid sources (as described and presented in
the marking criteria for 60-69%).
The assignment must be written in a clear, well-structured way
with a coherent and seamless flow and show evidence of
independent, critical thought. It must show extensive relevant
reading on the subject and intelligent use of the material to
present a well-balanced and well-argued assignment. For
example, the student will have considered a range of relevant
issues and be able to assess the strength and weaknesses of
various approaches/arguments and put forward a confident and
articulate view of their own.
60 – 69%
An essay in this mark range will demonstrate a good
understanding of the requirements of the assignment and of
theories, concepts and issues relating to supply chain
management. An assignment in this percentage range will
include a balanced discussion of issues central to the question,
how these are addressed by different authors or sources and
some critical thinking into their relative merits or shortcomings.

The answer will be contain few errors and little, if any,
irrelevant material. It will show evidence of reading from a
variety of sources (i.e. more than 3 or 4) but not so many
sources that the discussion loses focus and becomes unclear or
irrelevant. All sources should be of some academic merit (e.g.
books, journals, reports, media publications). Unreferenced
material from non-credible internet sources MUST be avoided.
All sources must be included and properly referenced in the
references. The assignment will be well-organised and clearly
written/presented overall.
50 – 59%
The answer will demonstrate some reasonable understanding of
relevant theories, concepts and issues relating to supply chain
management but also some minor errors of fact or
understanding.
The assignment will not be based on an extensive range of
sources (for example few references are included), or much
evidence that they have been read closely or well-understood.
For example, the assignment will retell sources rather than
analyse them.
The assignment may be quite general in part. Some errors may
be present and some irrelevant material may be included.
The essay may not be particularly well-structured, and/or
clearly presented and contain some spelling mistakes and
grammatical errors. A few sentences may be unclear.
40 - 49%
A mark within this percentage range will be given to an essay
which:

· shows some limited basic understanding of the subject but is
incomplete. For example, if it answers one part of a question
but not the rest.
· makes only very general statements
· includes some factual errors or misunderstandings e.g.
confusion between different companies or misuse of certain key
terms.
· shows limited use of material with limited reading/research on
the topic and includes only a very small number of references,
not all of which are included in the references
· includes spelling mistakes, is poorly structured with no clear
argument and grammar mistakes making it difficult to
understand.
· includes some irrelevant material.
35 – 39%
A mark within this percentage range will be given to an
assignment which:
· includes only a limited amount of relevant material.
· shows little evidence of reading/research on the topic. For
example, the essay includes only very few references, and relies
only on material or case studies used during the course.
· shows only a very basic understanding of the subject.
· is poorly presented with bad grammar, some spelling mistakes
and an incomplete reference list.
· has a poor structure and does not flow e.g. if there is no
conclusion or new facts are introduced in the conclusion rather
than introduction or main discussion.
· contains some fundamental errors.
20 – 34%
0 - 19%
A poor fail on this assignment means the assignment submitted:
· is poor and suggests that the student has spent very little time

on it e.g. if the answer is considerably under the word
requirement and/or presented in note form rather than as a fully
written up essay.
· bears little relation to the assignment topic.
· shows a poor understanding of theories, concepts and issues
relating to supply chain management and to the learning
outcomes detailed in this document.
· contains some or many fundamental errors and
misunderstandings of the academic or other material used. For
example many of the facts cited are incorrect.
· uses literature or other material which is largely irrelevant or
has no academic value
· is poorly structured and poorly presented. For example,
sentences may be hard to understand and contain many spelling
or grammatical mistakes.
· contains no references.
Work within this mark range shows a complete failure to meet
the requirements of the assignment. A mark in this range will be
given for an essay which:
· is below 500 words in length.
· bears no link to the question chosen and shows very little or
no knowledge or understanding of any of the theories, concepts
and issues relating to supply chain management. The answer
may be fundamentally wrong or trivial.
· contains no references and/or evidence of relevant reading.
· shows little understanding of the requirements of the
assignment and only a vague knowledge of the subject area.
· includes numerous fundamental errors in the understanding or
presentation of the material discussed. There is a general lack of
facts/evidence and what is provided is mostly incorrect and/or
irrelevant.
· is poorly structured and poorly presented. Spelling and
grammar are poor. Many sentences are incomprehensible.
· the examiners do not feel could be described as a serious
attempt by any reasonable standards.

Assignment Brief Template
Page 2 of 5
Simon Hill
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Timetable / TopicsTitleIntroductionEvolution of E-
BusinessesPPC and E-MarketingThe E-Business
ModelOperational Issues in E-BusinessesOnline Productivity
and PaymentE-CommerceSocial MediaThe future of online
tradingRecap / Revision

What could you sell online? Write a short list of 5 types of
things you could sell online?
What will people pay for?
Solution
s!!What form can these solutions take?
Models of e-businessAuctionsDrop shippingAffiliation
Operationse-commerceInstant delivery (media / ebooks
etc)Mobile based / appsInfo Based e-business (ads)MLM (BE
WARNED)
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Auctions / 3rd PartiesAdvantages of eBay...On top of the

general benefits of marketplaces mentioned above, eBay has
some specific advantages worth highlighting:Branding. EBay
offers multiple opportunities to create a branded presence
including HTML listings and eBay shops.Feedback. ebay’s
famous feedback system provides a trading history for every
member, acting to reassure customers that they are dealing with
a reputable business.Payment protection. For products
purchased via PayPal, consumers and retailers are both covered
for up to £3,250 per year (some conditions naturally
apply).Disposal of distressed stock. Whilst a good marketplace
for just about any product, eBay is particularly good for
disposing of distressed stock and gets far higher prices than
traditional liquidation channels.
http://econsultancy.com/uk/blog/5918-selling-on-ebay-pros-and-
cons-for-smes
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Auctions / 3rd Parties...and disadvantages
Low prices. EBay is the place where buyers go to find bargains.
Subsequently, there is fierce competition in the marketplace and

prices there tend to be lower than on the high street, or even on
the wider internet. This has lead to accusations that eBay drives
down prices and devalues brands. Many sellers on eBay are sole
traders with low fixed costs and no requirement to charge VAT
on their sales.Fraud. Unfortunately the very openness, ubiquity
and ease-of-use of the eBay system make it a magnet for
fraudsters of all types. This takes several forms including
identity theft, items not as described and products not arriving
at all.Poor practices. Most sellers provide an excellent level of
service but as in any organisation there are some rotten
eggs.Fees. Some sellers complain about the high level of fees.
At 8% to 10% of the sale value of an item, eBay compares very
favourably with other forms of online marketing.Time.
Answering buyer questions and providing feedback can make
selling on eBay time consuming.
cons-for-smes
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Auctions / 3rd PartiesAdvantages of Amazon...

Easy to list. As Amazon has its own catalogue, listing products
is trivial. Products which are not already in the catalogue can be
added as long as they have an EAN or UPC number (a barcode,
basically).A-to-Z guarantee. Amazon guarantees all marketplace
transactions so consumers can buy with complete
confidence.Chargeback protection. Payments are managed by
Amazon Payments, so sellers are protected from fraud-related
credit card chargebacks. Sellers still bear responsibility for
chargebacks related to their service.
cons-for-smes
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Auctions / 3rd Parties....and disadvantages
Painfully high fees. Whilst Amazon does not charge to list
items, it adds a hefty sales commission of 15% (+ VAT) for
most items. However, unlike eBay, which separates marketplace
and transaction fees, Amazon‟s fee includes transaction
processing.Lack of branding opportunities. Unlike eBay, there
are very limited branding opportunities available on Amazon for

standard sellers.Strict service levels. Marketplace sellers must
adhere to Amazon‟s performance level policies which relate to
refunds, shipping times and feedback. If a seller fails to meet
certain criteria, their account can be suspended.
cons-for-smes
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Drop Shipping
A drop shipper is a product supplier who is willing to ship
individual orders. Usually when products are purchased for
resale, you have to buy them in bulk quantities, have them
shipped to you and then ship them out to your customer. Drop
shippers are the exception because they don’t have minimum
purchase requirements and will ship the item directly to your
customer when you place an order.
SOME PROS: No need for your business to stock inventory,
eliminating a significant cost for your business. Your site can
be open for business very quickly. No need for your own
warehouse or for filling your garage full of products that you

might never sell. Many drop shippers will also sell to the etailer
in “light bulk” (units of 500 or less), allowing the etailer to do
his own fulfillment.
http://www.practicalecommerce.com/articles/209-Drop-
Shipping-Pros-and-Cons
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Drop ShippingSOME CONS: When doing research, know there
are a lot of scams and poor lists of drop shippers out there, and
get one that is regarded as credible.Since you don’t own the
inventory, you usually can’t control packaging and can’t include
coupons or offers to boost return business. There are different
fees from different companies for drop shipping, so do your
research. You don’t want shipping costs to be so high that it
turns away customers. You won’t get as good a deal on products
because you’re ordering one at a time as opposed to buying in
bulk. Selling multiple products from multiple suppliers can
result in a significant drop-ship fee for the customer. Many
suppliers that provide drop-shipping services also provide
various ways to integrate their products into your website.

There may be fees involved for using certain services from a
supplier, so be sure to do thorough research before beginning
any partnership.
http://www.practicalecommerce.com/articles/209-Drop-
Shipping-Pros-and-Cons
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Affiliate Marketing
Affiliate marketing is a home based business by which a person
or group sign up to represent products and or services offered
over the internet.
Simply put, the affiliate marketing agent works as an
independent marketing or advertising agent who attempts to
draw more customers to purchase goods from the company the
affiliate marketer represents.
Just about anyone who owns a computer and can afford internet
service is a candidate to make extra cash through affiliate
marketing.

What are some pros and cons of becoming an affiliate marketing
agent?
http://www.articlesbase.com/internet-marketing-
articles/affiliate-marketing-14-pros-and-cons-of-affiliate-
marketing-as-a-home-based-business-3234528.html
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Affiliate MarketingSome of the pros for becoming an affiliate
marketing agent are:
Affiliate marketing is a relatively new field.Ecommerce
continues to grow at a rapid rate expanding the opportunities for
affiliate marketing agents.Start up costs can be are relatively
low ranging from $2000 down to $250 depending on what
equipment a person already has and how quickly that person
wants to get up to speed. Most people have a computer and
internet service already, so they only need to purchase a couple
ebooks on the subject to be on their way.There many low or no
cost training materials available to help get started.You are your
own boss.You make your own hours.

Affiliate MarketingSome of the cons of affiliate marketing are:
Learning how to become an effective affiliate marketing agent
can be time consuming and frustrating.Affiliate marketing takes
patience and perseverance.The new entrant will not make money
overnight. Affiliate marketing is not a get rich quick scheme.As
the opportunities for affiliate marketers increase, so do the
number of active competitors who are pushing the same or
similar product as yours.Some of your friends and family
members will think you are lazy and weird.Unless you have a
huge amount of seed capital to get started, you will probably
have to work 16 hour days to get things going.Choosing the
right products or services to represent can be a daunting task
http://www.articlesbase.com/internet-marketing-
articles/affiliate-marketing-14-pros-and-cons-of-affiliate-
marketing-as-a-home-based-business-3234528.html
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Models of e-businessAuctions

Drop shipping
Affiliation Operations
e-commerce
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TaskLook into one of the following e-business models and
identify the pro’s / con’s.
Instant delivery (media / ebooks etc)
Mobile based / apps
Info Based e-business (ads)
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What is your idea?Take 10 minutes now to develop your idea
further using today's discussion.
Provide me with a couple of sentences describing your idea

before leaving the class today.
Q’s?
?
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Dr Simon Hill
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Online advertising spend overtakes TVOnline advertising

represented 23.5% of total spend, ahead of TV’s 21.9% (Oct
2009)
UK advertisers spent £3.54 billion online in 2009 – an increase
by 5.7% compared to 2008
Expenditure on all offline advertising sectors declined in 2009
Recession has accelerated this trend
Why is Online Advertising Better?
Think…
Advantages Vs Disadvantages
TV Advertising
Web Advertising
Press Display
Direct Mail
Press Classified
Outdoor

Radio
£ millions
PPCPay Per Click advertising has become the most widely
utilized online advertising method.
Advertisers only have to pay if someone clicks on their advert
(DUH!)
Ad’s displayed on search engines but also third party sites
KEYWORDS
PPC - BenefitsCustom Budgeting – Every business has a
different budget, and PPC advertising allows you to specify how
much you want to spend on any given day or month. Custom
budgets tailored just for your business.
Geo Location – Local and regional campaigns benefit the most
from geographical targeting. If you have an event that is only

going to be in Florida, then just target your PPC ads to Florida,
and you’re set.
Simplicity - The interfaces on the PPC management pages has
gotten numbingly easy to use. Pick a keyword, a bid price and
an ad. Done.
24/7 advertising – Have an online store that runs itself? Then
PPC is definitely for you. Your store is open 24/7, so should
your ads. Even if you’re brick & mortar, your customers search
all hours of the day and night – not just during business hours.
http://www.kettlewell.net/8-benefits-of-ppc-advertising/
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PPC - BenefitsImmediate Results – Setup campaign, turn it on.
Done. You’re advertising, and can have clicks right now, with
sales shortly after that. it doesn’t get any better than “instant
on”.Precision Targeting – By choosing keywords that match ads
that match the final landing pages means that you can precisely
match what a visitor is searching for and target to precisely the
page that has what they are searching for.Brand Awareness -
Even without people clicking on your PPC ads, if they see your
ad in the sideline, they are now aware of you. Some people will

even setup ads designed not to be clicked on, but for brand
awareness only. There are better ways then PPC for brand
awareness though.Trackability - PPC ads can easily be tracked
through the PPC interface that the search engines give you.
You can track what keywords are being searched, how many
clicked on your ads, and even track if they bought a product
from the click.
http://www.kettlewell.net/8-benefits-of-ppc-advertising/
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PPC - ProblemsPoor results (wasted time)Keyword issuesBid
warsCompetitors targeting your siteCompetitors click-
jackingRestrictive (often 120 characters or less)Difficult to
target demographicsDifferent PPC providers have different
rulesLittle control over what sites display your ad!No
guaranteed sale but still costs for ad!Can take a lot of time to
get it right!TOO MANY COMPANIES WILL TRY TO
CHARGE YOU FOR THIS!

Google Adwords Vs Facebook Ads
Twitter Ads Vs App Ads
Viral Marketing
Vs
Guerrilla Marketing
http://www.youtube.com/watch?v=XQcVllWpwGs
What message does this give?
Why has it been so successful?
http://www.youtube.com/watch?v=9fLBl_7qL2E
What was the message here?
Was it effective?

Aviva Insurance
Submit a picture and have it inserted into a video
The image is then actually projected onto a London building.
Effective? Why?
What was the message?
http://www.youtube.com/watch?v=QlBMF1MvAGY
http://www.youtube.com/watch?v=TnzFRV1LwIoWhat's the
message?
http://www.youtube.com/watch?v=5aDCrYUKIMoWhat's the
message?
http://www.youtube.com/watch?v=a37MnPcc9OkMore than just
an advert...
Your TaskBrainstorm 3 viral marketing campaigns for Virgin
Galactic.
Decide which is the best idea
Present the idea back to the class in 3 minute presentation

Dr Simon Hill
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Timetable / TopicsTitleIntroductionEvolution of E-
BusinessesPPC and E-MarketingThe E-Business
ModelOperational Issues in E-BusinessesOnline Productivity
and PaymentE-CommerceSocial MediaThe future of online
tradingRecap / Revision

Activity
History of the Internet
- First cable under the ocean between USA and Europe
(completed 1866)
1962 - Advanced Research Projects Agency Network
(ARPANET)
1969 – ARPANET sends data between 4 Universities (l – o – g
– i – n)
1973 – University College of London 1st Int. member of
ARPANET (and first mobile phone launched)

1974 – Launch of the IP address and IP system
1976 – Email invented
1978 – First SPAM message sent by Gary Thuerk on May 3rd
The Internet
How does it work
then…http://www.youtube.com/watch?v=C3sr7_0FyPA
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1982 – First use of :-( and :-) by Scott Fahlman
1984 – Launch of JANET (Joint Academic NETwork) in UK and
the DNS arrives
1985 – Domain names are introduced: symbolics.com is first
domain ever
1986 – Launch of News Groups combining local software with
online content.
1988 – First Virus / Worm used (no damage but 60,000 machine

affected)
1989 – Creation of the WWW
1993 – First Web browser released “mosaic” – introducing
HTML
1994 – Internet Magazine launches publishing list of 100
websites
1994 – First online payment transaction takes place and first
online advert appears
Data Cables
http://www.seascallop.com/FibreOptic1.html
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History of the Internet
1995 - Jerry and David's Guide to the World Wide Web renamed
Yahoo! & receives 100,000 visitors.
1995 – Alta Vista launched (crawls sites for first time),
Amazon.com and eBay Launched

1996 – Macromedia Flash 1.0 launched
1997 – RSS feeds launched allowing syndication of data to
many devices and sites
1998 – Google launched adding ranking to search results and
first PPC ads by goto.com
1999 – Napster born allowing peer to peer file transfer
2000 – The “dotcom” bust (and Google Adwords arrives)
See:
http://www.sean.co.uk/a/science/history_of_the_internet.shtm
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2002 – Blackberry launched offering mobile email
2003 – 47% UK connected or have access to the WWW
2004 – Kodak stop selling reloadable film cameras, Flikr is born
2004 – Facebook is born by Mark Zuckerberg at Harvard
University
2005 – Skype is born and YouTube appears
2006 – Twitter arrives
2007 – iPlayer arrives in UK and the iPhone is born
2008 – Jack Sheng is first person to sell 1 million items on ebay

History of e-commerce
1979: Michael Aldrich invented online shopping
1981: Thomson Holidays, UK is first B2B online shopping
1982: Minitel was introduced in France by France Telecom and
used for online ordering.
1984: Gateshead SIS/Tesco is first B2C online shopping
1985: Nissan UK sells cars and finance with credit checking to
customers (dealer network) online.
1994: Pizza Hut offers online ordering on its Web page. The
first online bank opens. Attempts to offer flower delivery and
magazine subscriptions online. Adult materials also become
commercially available. Netscape 1.0 is introduced in late 1994
SSL encryption that made transactions secure.
See: http://en.wikipedia.org/wiki/Electronic_commerce
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2002: eBay acquires PayPal for $1.5 billion. Niche retail

companies CSN Stores and NetShops are founded with the
concept of selling products through several targeted domains,
rather than a central portal.
2003: Amazon.com posts first yearly profit.
2007: Business.com acquired by R.H. Donnelley for $345
million.
2010: US eCommerce and Online Retail sales projected to reach
$173 billion, an increase of 7 percent over 2009.
Web 1.0Simple readable content
Web 2.0User interaction increased
Web 3.0User interaction with automated actions undertaken by
applications
The Internet Giants
eBay
SkyScanner
Amazon

YouTube
Facebook
Twitter
Yahoo
Paypal
Dropbox
Uber
Vimeo
Snapchat
Instagram
LinkedinHistory?Profits?Statistics?How would you grow it?
What is E-Business?
?
Components of E-Business
E-Mail
Apps
VoIP
Servers (internal)
Websites

Intranet
Cloud Storage
Telesales
Broadband
Wireless Data Transmission
Mobile Phones
SMS / MMS
GPS / Satellite Tracking
WebmailDesktop ComputingLaptopsTablet
ComputingTeleconferencesDesktop SoftwareCloud
SoftwareIntegrated services (stock management etc)API
(Application Programming Interface)RSS (Really Simple
Syndication)Peer-2-Peer file sharingElectronic Payment
Processing
Browsers
What browsers are available?

Why is it important to understand the difference between
browsers?What are the differences?Which is the best?Which
should an e-business focus on?
?
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Faculty of Business and Law
RESIT Assignment Brief
Module Title:
Making Money Online
Assignment Number
1 of 1
Module Code:
A203IAE
Assignment Title

E-Business Plan
Release Date:
19/05/2017
Module Leader
Dr Simon Hill
Submission Date:
03/07/2017 @ 23:55
Submission
Time and Place:
Submission through Turnitin ONLY in a PDF file format
Assessment Information
This assignment is designed to assess learning outcomes 1,2,3,4

and accounts for 100% of the overall module mark. The learning
outcomes are:
1. reflect on their employability competencies and career
management skills and plan for their future development;
2. demonstrate an understanding of the process of trading
online;
3. apply the above to a business opportunity or activity;
4. evaluate and reflect upon their own online trading
experience(s).
This assignment is an individual assignment.
A 1,750 word plan for an online start-up business or small
business operation, which is then implemented. You are only
allowed to go above or below this word count by 10% otherwise
marks may be deducted.
The word count is 1750. (In accordance with the Faculty
Assessment Tariff).
IMPORTANT: You should not use content, business ideas or
examples from previously submitted work. You must make a
fresh attempt with a new submission.
Criteria for Assessment

This table details the weightings of the eleven criteria by which
your work will be assessed.
Criteria
Proportion of overall module mark
1. Introduction to the business idea
5%
2. Overview of your organisation structure
10%
3. SWOT
10%
4. Sales and marketing plan
10%
5. Operational issues – getting your product/service to market
10%
6. Finance (cash flow and start-up funding needs)
10%
7. Risk management
10%
8. Measuring success (SMART Targets)
10%
9. Summary and Recommendations
5%
10. Style and presentation

10%
11. Research and references
10%
Total
100%
Please refer to the Marking Scheme below for information on
how work is assessed and graded.
How to submit your assessment
The assessment must be submitted by 23.55 on 3RD JULY
2017. No paper copies are required. You can access the
submission link through the module web.
· Your coursework will be given a zero mark if you do not
submit a copy through Turnitin. Please take care to ensure that
you have fully submitted your work. Further guidance can be
found here: How to submit your assignment. Should you submit
work on time but fail the assignment, you may be offered a resit
opportunity, the resit mark will be capped at 40%. Resit
information will be made available by the Module Leader via
the course web.
· All work submitted after the submission deadline without a
valid and approved reason (see below) will be given a mark of
zero.
· Short deferrals (extensions) of up to two calendar weeks can
only be given for genuine "force majeure" and medical reasons,

not for bad planning of your time. Please note that theft, loss, or
failure to keep a back-up file, are not valid reasons. The short
deferral must be applied for on or before the submission date.
You can apply for a short deferral by submitting an
Examination/ Coursework Deferral Application Form.
Application Forms along with the supporting evidence should
go to the relevant Student Support Office. For a longer delay in
submission a student may apply for a long deferral.
· Students MUST keep a copy and/or an electronic file of their
assignment.
· Checks will be made on your work using anti-plagiarism
software and approved plagiarism checking websites.
GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT
Plagiarism
As part of your study you will be involved in carrying out
research and using this when writing up your coursework. It is
important that you correctly acknowledge someone else’s
writing, thoughts or ideas and that you do not attempt to pass
this off as your own work. Doing so is known as plagiarism. It
is not acceptable to copy from another source without
acknowledging that it is someone else’s writing or
thinking. This includes using paraphrasing as well as direct
quotations. You are expected to correctly cite and reference the
works of others. The Centre for Academic Writing provides
documents to help you get this right. If you are unsure, please

visit www.coventry.ac.uk/caw.
Moodle includes a plagiarism detection system and assessors are
experienced enough to recognise plagiarism when it occurs.
Copying another student’s work, using previous work of your
own or copying large sections from a book or the internet are
examples of plagiarism and carry serious consequences. Please
familiarise yourself with the CU Harvard Reference Style (on
Moodle) and use it correctly to avoid a case of plagiarism or
cheating being brought. Again, if you are unsure, please
contact the Centre for Academic Writing, your Academic
Personal Tutor or a member of the course team.
Return of Marked Work
You can expect to have marked work returned to you by 24th
JULY 2017. Marks and feedback will be provided online. As
always, marks will have been internally moderated only, and
will therefore be provisional; your mark will be formally agreed
later in the year once the external examiner has completed his /
her review.
Marking and Assessment Scheme
Mark range
Guidelines
70 – 100%

In order to secure a mark in this range, a candidate must submit
an outstanding answer that could hardly be bettered. In addition
to the criteria identified below for a mark between 70-85%, an
answer scoring a mark of 85-100% would show an excellent
level of understanding and critical/analytic skills and
originality. For example, such an answer would include new
insights into online business which are not drawn from the
literature but from the student's own critical thinking, and
which add something to the existing literature.
An essay in this range will demonstrate a strong understanding
of theories, concepts and issues relating to online business.
There will be evidence of wide-ranging reading from a variety
of valid sources (as described and presented in the marking
criteria for 60-69%).
The assignment must be written in a clear, well-structured way
with a coherent and seamless flow and show evidence of
independent, critical thought. It must show extensive relevant
reading on the subject and intelligent use of the material to
present a well-balanced and well-argued assignment. For
example, the student will have considered a range of relevant
issues and be able to assess the strength and weaknesses of
various approaches/arguments and put forward a confident and
articulate view of their own.

60 – 69%
An essay in this mark range will demonstrate a good
understanding of the requirements of the assignment and of
theories, concepts and issues relating to online business. An
assignment in this percentage range will include a balanced
discussion of issues central to the question, how these are
addressed by different authors or sources and some critical
thinking into their relative merits or shortcomings.
The answer will be contain few errors and little, if any,
irrelevant material. It will show evidence of reading from a
variety of sources (i.e. more than 3 or 4) but not so many
sources that the discussion loses focus and becomes unclear or
irrelevant. All sources should be of some academic merit (e.g.
books, journals, reports, media publications). Unreferenced
material from non-credible internet sources MUST be avoided.
All sources must be included and properly referenced in the
references. The assignment will be well-organised and clearly
written/presented overall.
50 – 59%
The answer will demonstrate some reasonable understanding of
relevant theories, concepts and issues relating to online

business but also some minor errors of fact or understanding.
The assignment will not be based on an extensive range of
sources (for example few references are included), or much
evidence that they have been read closely or well-understood.
For example, the assignment will retell sources rather than
analyse them.
The assignment may be quite general in part. Some errors may
be present and some irrelevant material may be included.
The essay may not be particularly well-structured, and/or
clearly presented and contain some spelling mistakes and
grammatical errors. A few sentences may be unclear.
40 - 49%
A mark within this percentage range will be given to an essay
which:
· shows some limited basic understanding of the subject but is
incomplete. For example, if it answers one part of a question
but not the rest.
· makes only very general statements
· includes some factual errors or misunderstandings e.g.

confusion between different companies or misuse of certain key
terms.
· shows limited use of material with limited reading/research on
the topic and includes only a very small number of references,
not all of which are included in the references
· includes spelling mistakes, is poorly structured with no clear
argument and grammar mistakes making it difficult to
understand.
· includes some irrelevant material.
35 – 39%
A mark within this percentage range will be given to an
assignment which:
· includes only a limited amount of relevant material.
· shows little evidence of reading/research on the topic. For
example, the essay includes only very few references, and relies
only on material or case studies used during the course.
· shows only a very basic understanding of the subject.
· is poorly presented with bad grammar, some spelling mistakes
and an incomplete reference list.
· has a poor structure and does not flow e.g. if there is no
conclusion or new facts are introduced in the conclusion rather
than introduction or main discussion.
· contains some fundamental errors.
20 – 34%

0 - 19%
A poor fail on this assignment means the assignment submitted:
· is poor and suggests that the student has spent very little time
on it e.g. if the answer is considerably under the word
requirement and/or presented in note form rather than as a fully
written up essay.
· bears little relation to the assignment topic.
· shows a poor understanding of theories, concepts and issues
relating to online business and to the learning outcomes detailed
in this document.
· contains some or many fundamental errors and
misunderstandings of the academic or other material used. For
example many of the facts cited are incorrect.
· uses literature or other material which is largely irrelevant or
has no academic value
· is poorly structured and poorly presented. For example,
sentences may be hard to understand and contain many spelling
or grammatical mistakes.
· contains no references.
Work within this mark range shows a complete failure to meet
the requirements of the assignment. A mark in this range will be
given for an essay which:

· is below 500 words in length.
· bears no link to the question chosen and shows very little or
no knowledge or understanding of any of the theories, concepts
and issues relating to online business. The answer may be
fundamentally wrong or trivial.
· contains no references and/or evidence of relevant reading.
· shows little understanding of the requirements of the
assignment and only a vague knowledge of the subject area.
· includes numerous fundamental errors in the understanding or
presentation of the material discussed. There is a general lack of
facts/evidence and what is provided is mostly incorrect and/or
irrelevant.
· is poorly structured and poorly presented. Spelling and
grammar are poor. Many sentences are incomprehensible.
· the examiners do not feel could be described as a serious
attempt by any reasonable standards.
Assignment Brief – A203IAE
Page 2 of 5

A203IAE – Making Money OnlineSimon Hill.docx

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