Mike Swanson, Director of Marketing at UPS, offered a comprehensive presentation about empowered consumers and online shopping at the 2nd Annual eCommerce Expo South Florida hosted by Rand Marketing in Fort Lauderdale, Florida.
The UPS presentation focuses on a wide spectrum of eCommerce topics, including choice, control and convenience, how mobile and social is driving eCommerce growth, the empowerment of consumers, and global business to business topics and strategies.