OroCRM Presentation | The 2nd Annual eCommerce Expo South Florida
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OroCRM, a leader in multichannel open source CRM, shared key insights on trends and CRM strategies at the 2nd Annual eCommerce Expo South Florida, hosted by Rand Marketing in Fort Lauderdale, Florida. There was a compelling presentation about open source CRM with built-in marketing tools for a multi-channel business, oroCRM's experience with 650,000+ unique site visitors, its sustainable competitive advantage, creating a better customer experience, its capability to provide a single view of the customer across channels and a 365 degree view of the customer.
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OroCRM Presentation | The 2nd Annual eCommerce Expo South Florida
- 1. Multichannel CRM Open source CRM with built-in marketing tools for your Multi- Channel business.
- 2. Agenda 1 Oro Overview 2 Customer Needs 3 Case Studies
- 3. A team of 100+ Passionate People Led By Who is Oro? Jary Carter Founder & Chief Revenue Officer Yoav Kutner Founder & Chief Executive Officer Dima Soroka Founder & Chief Technology Officer Roy Rubin Advisor
- 4. 650,000+ Unique Site Visitors OroCRM Momentum 18,000+ Enterprise Users 40,500+ Active Installations 100,000+ Product Downloads 30+ Worldwide Partners
- 6. You need your customers more than they need you! 1
- 7. Customers share more information than they ever have. 2
- 8. Technology doesn’t always play nicely. 3
- 9. The only source of Sustainable Competitive Advantage:
- 10. Create a Better Customer Experience.
- 11. Single View of Customer – Across Channels Magento Purchases eBay Purchases In-Store Purchases Sales Calls Email Campaigns Support Requests
- 12. 365º View of The Customer
- 13. Sales Marketing Created for Sales & Marketing
- 15. Sparesbox
- 16. Overture
Editor's Notes
- Company Story Here Started in 2012
- There are more challenges than ever, but there is also more opportunity… I am going to talk about three of the challenges and opportunities facing all ecommerce merchants.
- It’s sad, but true. Customers have more choice than ever before. 1. Right customer experience is more important than ever
- In the age of social networks and mobile sharing, people are sharing more than ever. If someone has a bad experience, all they have to do is get out a device and share. This is the reason companies that are investing so much in experience are the ones that are winning. EX: Zappos and Warby Parker
- We see it all the time, particularly in marketing software. This creates customer friction. They receive offers for things they have already bought. When they call in for help, the company really doesn’t know who they are and what they have purchased. Before technology can help, you need business process. VC Story
- Creating a better customer experience is key to winning in 2016 and beyond. Price won’t work, people expect that you have the lowest prices. The name of your brand won’t work. Only 25% of people report being loyal to brands anymore. Only customer experience will win
- You need a single view of customer so you can personalize and automate your marketing!
- The Company: Spares Box was founded with a simple goal: make it easier to shop for automotive parts online.They excel in meeting the needs of car lovers, with everything you need for car care The Challenge: -A custom-parts store does not have the same needs as a general parts retailer. Each Spares Box customer has needs unique to their vehicle. -Spares Box needed a way to unify customer purchase data and communications. -Customer interactions were spread across platforms that include eBay, Magento, MailChip and ZenDesk. To meet customer needs, Spares Box needed a CRM to be able to maintain customer profiles and keep up with all communications. -Because of their unique customer needs, intelligent segmentation was critical. The Solution: -OroCRM allows them to see customer information from all sales and communication channels in a single place. -Our flexible segmentation engine assures that every customer gets the information that is most relevant to their specific needs. A customer who buys an oil filter most likely needs oil, too. And, in a few months, it's likely they'll need fuel filters or another maintenance product. Our ability to capture offline sales opportunities and to track orders through the sales funnel means that fewer prospects fall away. -Integration with ZenDesk consolidates customer communications and leads to a higher level of customer service and satisfaction. -OroCRM integration with MailChimp enables Spares Box to easily segment and reach out to customers from this wide range of channels. Conclusion: You see OroCRM is the central connection point of a broad range of technologies.
- Since 2001, Overture has created award-winning promotional branding campaigns for businesses of all sizes. They serve clients worldwide, including some of the world's largest brands like Dr. Pepper, Uber, Google and NBC. The Challenge: -In 2011, Overture launched an e-commerce division, Blue Soda Promo, to offer promotional services to businesses online. -Blue Soda offers over 100,000 customizable promotional items. Fast growth to several milion dollars in revenue meant that Blue Soda needed a scalable, customizable CRM to ensure that the company could continue to grow. -They needed the ability to create simple custom workflows without needing extensive customization. -And a solution that would allow them to see marketing campaign results across the website, social media, and both paid and organic search traffic. -They also needed an easy way to track follow-ups with customers so no prospects fell through the cracks. The Solution: -OroCRM allows Account Managers to see data from all communication channels, including phone, email, web forms and live chat in a single, comprehensive view. -Once data is in OroCRM, it is easy for marketing managers to gather metrics from individual marketing channels and campaigns. -OroCRM workflows streamline communication. Automatic reminders are sent to customers at key intervals. Drip emails guide prospects through the sales funnel and Account representatives can see what happened in earlier communications, allowing them to touch customers at the right time with the right message.