Mission and Vision
Focus on the user and all else will follow.
It’s best to do one thing really, really well.
Fast is better than slow.
Democracy on the web works.
You don’t need to be at your desk to need an answer.
You can make money without doing evil.
There’s always more information out there.
The need for information crosses all borders.
You can be serious without a suit.
Great just isn’t good enough.
A brief History
• Founded by Larry Page and Sergey Brin
while studying in Stanford
• Officially started in August 19th 2004
• Majorly built to compete against then
prevalent Yahoo! Search engine.
• The new sense of Ads made Google as a
pioneer in the market which still remains the
• They ”hail from all walks of life”, speak
different languages, reflecting the global
• They take the example of start-ups in this
• They encourage googlers to pursue interests
ranging from cycling to beekeeping ,from
Frisbee to foxtrot
• Encourage interactions with top googlers.
What made Google so famous?
• Google Student Ambassador
– Google made itself known to the student fraternity
through this programme.
• Google Ventures
– Focussed mainly on start-ups and their upbringing.
• University alliances
– Made students dependent on Google and its
• Follow the users and everything else will follow
• Fun at work
Do it Yourself Ads
Ad Words – Design your own Ads
Ad Sense – Relevant ads on your website
Relevant ads – similar to search results
“You can make money without being evil"
• April 1st 2004
• World’s largest webmail
• Idea pitched during an interview
In Wall Street
• Initial public offering in August 19th 2004
• Market capitalization of 23 billion dollars
• Presently 1030.42 dollars per share
• Started by Andi Rubin, Rich Miner, etc., in 2003
• Rejected by Microsoft
• Bought by Google in 2005
• “You do not have to be on the desk to find an answer”
• Commercial release in 2007
• Nexus Series
Technology for Social Impact
• Crisis Response
• Google Green
• Google ventures