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From beginning to …

Ram Kumar K R
1RV11IS042

Ganesh Arkalgud
1RV11IS021
Products and services
Mission and Vision
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Focus on the user and all else will follow.
It’s best to do one thing r...
A brief History
• Founded by Larry Page and Sergey Brin
while studying in Stanford
• Officially started in August 19th 200...
Working Environment
• They ”hail from all walks of life”, speak
different languages, reflecting the global
audience.
• The...
Examples
Can’t believe it?
As a result…
Organizational structure
What made Google so famous?
• Google Student Ambassador
– Google made itself known to the student fraternity
through this ...
Strategies adopted by Google
Doodles

• Follow the users and everything else will follow

• Fun at work
Do it Yourself Ads
Ad Words – Design your own Ads
Ad Sense – Relevant ads on your website
Relevant ads – similar to search...
• April 1st 2004
• World’s largest webmail
• Idea pitched during an interview
In Wall Street
• Initial public offering in August 19th 2004
• Market capitalization of 23 billion dollars
• Presently 103...
• Started by Andi Rubin, Rich Miner, etc., in 2003
• Rejected by Microsoft
• Bought by Google in 2005
• “You do not have t...
Technology for Social Impact
• Crisis Response
• Google Green
• Google ventures
Crisis Response
Google Green
• Use Renewable energy
• Recycle electronic
products of servers
•

Carbon offset projects

•

Spent 1 billion...
• Investing in Startups
• Mobile, Gaming, Consumer Internet, Big Data,
• Design, Recruiting, Marketing, Mentoring
Thank You
Google and it's management Strategies
Google and it's management Strategies
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Google and it's management Strategies

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Google and it's management Strategies

  1. 1. From beginning to … Ram Kumar K R 1RV11IS042 Ganesh Arkalgud 1RV11IS021
  2. 2. Products and services
  3. 3. Mission and Vision 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Focus on the user and all else will follow. It’s best to do one thing really, really well. Fast is better than slow. Democracy on the web works. You don’t need to be at your desk to need an answer. You can make money without doing evil. There’s always more information out there. The need for information crosses all borders. You can be serious without a suit. Great just isn’t good enough.
  4. 4. A brief History • Founded by Larry Page and Sergey Brin while studying in Stanford • Officially started in August 19th 2004 • Majorly built to compete against then prevalent Yahoo! Search engine. • The new sense of Ads made Google as a pioneer in the market which still remains the same
  5. 5. Working Environment • They ”hail from all walks of life”, speak different languages, reflecting the global audience. • They take the example of start-ups in this regard. • They encourage googlers to pursue interests ranging from cycling to beekeeping ,from Frisbee to foxtrot • Encourage interactions with top googlers.
  6. 6. Examples
  7. 7. Can’t believe it?
  8. 8. As a result…
  9. 9. Organizational structure
  10. 10. What made Google so famous? • Google Student Ambassador – Google made itself known to the student fraternity through this programme. • Google Ventures – Focussed mainly on start-ups and their upbringing. • University alliances – Made students dependent on Google and its products/services.
  11. 11. Strategies adopted by Google
  12. 12. Doodles • Follow the users and everything else will follow • Fun at work
  13. 13. Do it Yourself Ads Ad Words – Design your own Ads Ad Sense – Relevant ads on your website Relevant ads – similar to search results “You can make money without being evil"
  14. 14. • April 1st 2004 • World’s largest webmail • Idea pitched during an interview
  15. 15. In Wall Street • Initial public offering in August 19th 2004 • Market capitalization of 23 billion dollars • Presently 1030.42 dollars per share
  16. 16. • Started by Andi Rubin, Rich Miner, etc., in 2003 • Rejected by Microsoft • Bought by Google in 2005 • “You do not have to be on the desk to find an answer” • Commercial release in 2007 • Nexus Series
  17. 17. Technology for Social Impact • Crisis Response • Google Green • Google ventures
  18. 18. Crisis Response
  19. 19. Google Green • Use Renewable energy • Recycle electronic products of servers • Carbon offset projects • Spent 1 billion dollars
  20. 20. • Investing in Startups • Mobile, Gaming, Consumer Internet, Big Data, • Design, Recruiting, Marketing, Mentoring
  21. 21. Thank You

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