31. Global Market Share in
Search
Total search in year 2010 99.57 Bn
Google is doing 138.1 Mn search per day
53.30%
20.10%
13.60%
13%
Google
Yahoo
MSN
Others
39. Search – Find – Ad - click!$$
Buying Cycle “AIDA” – “Googled”:
Source: Google Adwords
1. Attention
SEARCH
2. Interest
FIND OK
3. Desire
ADS
4. Action
CLICK/$
40. Adwords (1)
Google’s cash
– Simple but highly effective
Simple text based ads
Can you imagine that these little text
ads could generate billions of dollars
of revenue for Google?
They do!
44. The Vision
To make search engines so powerful they would understand
"everything in the world".
The Mission
To organize the world's information and make it universally accessible
and useful.
The Focus
Google continues to focus on innovation and on the user experience.
54. SWOT ANALYSIS
• STRENGTHS
• Consistent innovations
• The most efficient
search engine
• Wide range offerings
• Concentration on
consumers
• WEAKNESSES
• All the products not
known to the
consumers
• Over dependence on
contextual
advertising for
revenue
55. SWOT ANALYSIS
• Opportunities
• Search continues…
• Today is the world of
computer literacy
• Mobile technologies add
another opportunity.
• Cheaper global
telecommunication costs
open new markets
• Threats
• Legal issues about
information stores
• Threats from core
competitors (developing
search engine)
• Users get confused.
56. • “Some say Google is God. Others say Google is
Satan. But if they think Google is too powerful,
remember that with search engine unlike other
companies, all it takes is a single click to go
another search engine.”
- Sergey Brin