Running your business in the cloud

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  • Let Apex do the heavy lifting, so you can focus on the fun stuff – innovation, creating apps, etc.
  • Force.com and platform as a sevice represent a fundamentally different model for how IT organizations can build and run enterprise apps. This model is more aligned with IT success because it shift the focus of IT responsibilities away from the high cost, high risk efforts of infrastructure management to the more strategic efforts of delivering innovation to the business.
    A recent independent survey of salesforce.com customers validates that platform as a service is simply a better value proposition for IT. For a wide variety of packaged and custom applications, the force.com platform allowed our customers to deploy in a fraction of the time of traditional platforms, achieve a far faster return investment and reduce the impact of these apps on scarce IT system administration resources.
  • What’s the impact of force.com and platform as a service on IT success?
    One of our customers did a head to head evaluation of force.com vs. Microsoft .NET to find out. As a test they took a relatively straightforward app that tracked the licensing of brand assets including a worldwide workflow approval process and built this app on both platforms.
    What they found was that building apps on force.com platform a) was dramatically faster, b) allowed their developers to focus their time on higher value activities and c) delivered a more functional app that was judged to be much easier to use.
    The .NET application too 4,000 hours to develop while the force.com application took only 100 hours. The reason for this accelerated timeline was all of the hardware and software infrastructure that the force.com development team didn’t have to worry about. While the .Net team had to hand functionality like build an IT administration console, internationalization, authentication and audit history tracking, all of this came “for free” to the force.com developers. They simply had to configure these pre-built application services. Additionally, the force.com developers were able to add phase 2 application functionality like mobile device deployment and analytics which the .NET team did not have time to address.
    Plus, the force.com application was able to leverage the built-in consumer web usability of our platform to deliver an app that end users scored more than twice as high from a usability perspective.
  • One of the most interesting force.com success stories is a company called CODA. CODA is the 2nd largest software company in Europe and has been offering ERP applications for the past 20 years. They began an initiative last year to migrate their client/server software suite to a software as a service model. Instead of spending the vast sums of money and time required to build up a new SaaS platform and infrastructure that would meet the requirements of their highly security conscious customer base, they decided to build their SaaS strategy on Force.com; leveraging our platform and all of our investments instead of building this on their on. This resulted in a tremendous go-to-market advantage as they were able to build a complete general ledger financials application natively on force.com in only 7 months. This is a testament both to the creativity of the engineers at CODA but also to the flexibility of the force.com platform to power any type of sophisticated business application
  • The Schumacher Group is a 2,500 employee emergency medicine solutions company that staffs North American emergency rooms with needed doctors. Their services can mean the difference of life and death for the millions of patients who have to visit the emergency room every year.
    To ensure the highest levels of availability and performance across their business, the Schumacher group, standardized on the Force.com application development platform to build mission critical custom applications. In addition to deploying the full range of salesforce.com CRM applications and integrating them with their PeopleSoft ERP system, Schumacher built over 7 different custom applications including payroll, contracting, Billing, and insurance credentialing. Many of these applications shifted complex back office processes away from client server applications and made them available via the cloud. By using force.com to remove the pain and risk of infrastructure, Doug Menefee, The CIO of the Schumacher group has been able to shift the focus of his IT organization from managing infrastructure to delivering innovation.
  • Running your business in the cloud

    1. 1. Robin Daniels Sr. Manager, Product Marketing Running Your Business in the Cloud
    2. 2. Software as a Service 21st Century Platforms Client/Server Late 20th Century Platforms Mainframe Mid 20th Century Platforms An Industry Transformation is Underway
    3. 3. Subscription Faster Vendor Innovation Unlimited Scalability Automatic Upgrades Multi-Tenancy The SaaS Secret: Multi-Tenancy, Subscriptions
    4. 4. Why Multi-Tenant? Technology Continues to Evolve to Shared Services Electricity Business Applications Water Onsite Generator Well Software
    5. 5. Your Clicks Your Code UI & API Logic Database Customize or build any app Apps stored in database as metadata Platform infrastructure and upgrades separated from your apps Customizations and apps run on the latest release automatically Single Code Base and Shared Infrastructure Each Customer’s Metadata The benefits of Multi-Tenancy Customize and Build Without Upgrades
    6. 6. The Enterprise Embraces SaaS Number of Subscribers ~14,500~14,500~14,500~14,500~21,000~21,000~21,000~21,000 ~40,000~40,000~40,000~40,000 ~30,000~30,000~30,000~30,000 ~25,000~25,000~25,000~25,00065,00065,00065,00065,000 ~5,000~5,000~5,000~5,000 ~55,000~55,000~55,000~55,000 ~3,000~3,000~3,000~3,000 ~2,000~2,000~2,000~2,000~4,300~4,300~4,300~4,300 ~6,300~6,300~6,300~6,300 ~5,500~5,500~5,500~5,500 ~1,675~1,675~1,675~1,675 ~1,300~1,300~1,300~1,300
    7. 7. … and the Trend is Accelerating 80% of IT execs surveyed believed that SaaS increases IT focus on innovation By 2011, 25% of new business software will be delivered as SaaS
    8. 8. With EMEA Rapidly Embracing SaaS
    9. 9. The Next Phase: Cloud Computing Platforms as a Service web 1.0 web 2.0 web 3.0 User Generated ContentKiller Internet Apps Platforms Everyone Can Publish Everyone Can InnovateEveryone Can Access App Engine S3 & EC2
    10. 10. Cloud ComputingClient / Server & App Server Platforms Mainframe Platforms Platforms Are Now Moving to Platform as a Service (PaaS/Cloud Computing) Notes 21st Century Platforms Late 20th Century Platforms Mid 20th Century Platforms
    11. 11. Cloud Computing Platforms Serve Different Types of Applications Social applications Web Applications Enterprise Applications CPU and Storage S3 & EC2 App Engine
    12. 12. InnovationInfrastructure Services Network Storage Operating System Database App Server Web Server Data Center Disaster Recovery Application Services Security Sharing Integration Customization Web Services API Multi-Language Multi-Currency Workflow Analytics Multi-Device Messaging Search Operations Services Authentication Availability Monitoring Patch Mgmt Upgrades Backup NOC IT Why are IT departments using Cloud Computing Platforms for Application Development?
    13. 13. “Wealth in the new regime flows directly from innovation, not optimization” -- Kevin Kelly, Wired Magazine
    14. 14. Your App Us Infrastructure Services Application Services Operations Services YouThe Cloud Cloud Computing Allows You To Focus On Innovation, Not Infrastructure
    15. 15. The Fastest, Easiest and Lowest Risk Path to Innovation and Success Client/Server & App Server Platforms Platform as a Service Source: 3rd party analyst surveys Source Salesforce.com Customer Relationship Survey conducted in Feb. 2008, by an independent third-party CustomerSat Inc.
    16. 16. The Cloud Offers a Better Model for Application Development Development Time 100 Hours 4,000 Hours Time to Deploy Instant 4 Weeks No Hardware and Software No Maintenance Required No Extra Development Required IT Administration Console Analytics Internationalization Authentication & Security Model Mobile Device Deployment Compliance Audit Trail End User Usability Rating Comparison to Build Custom Brand Promotions Application Source: Fortune 500 Media Corporation Evaluation
    17. 17. Cloud Computing Offers a Different Choice Low Cost: Subscription Model: Pay as You Go Simplicity: Focus on Innovation not Infrastructure Ease Of Use: Build and Deploy Apps Instantly Global Development, Global Deployment Leverage the Infrastructure of the Internet to Run Your Apps Force.com allowed us to create and deliver a total of 14 applications – all without the expense and hassles of traditional application development. “ ”
    18. 18. Delegating the Power of the Cloud To Developers Multi-Device Customization Sharing Data Center Multi-Language Multi-Currency Integration Reporting & Analytics You Don’t Have to Reinvent The Wheel Workflow Search
    19. 19. Cloud Computing Delivers Rapid Success ISV Success Enterprise Success
    20. 20. Salesforce.com Standard Interface
    21. 21. Customise The Logic and Code Like You Wish
    22. 22. Modify The Interface To Your Needs
    23. 23. Look Familiar?
    24. 24. CODA Developed ERP General Ledger Financials on Force.com in 7 Months 2,600 Enterprise Customers 600 Employees across 14 offices Customers in 100+ Countries Multiple industries including Retail, Transport & Distribution, Business & Financial Services Customers include:
    25. 25. Cloud Computing is Lower Risk Eliminating the burden of infrastructure for IT Force.com lets us maximize our focus on innovation. Being able to run all of these applications in the cloud changes everything. Doug Menefee CIO The Schumacher Group
    26. 26. Cloud Computing is Gaining Momentum
    27. 27. It’s Time for Every Organisation to Ask: “Which Path Will We Choose?”
    28. 28. rdaniels@salesforce.com

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