Beginners guide to google analytics
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Learn how to create and manage your Google Analytics Account. How to extract GA Code, Configure, Learn the Differences of some key terms like users, sessions, and views. Use the features of Google Analytics, view and track the analytics report.
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Beginners guide to google analytics
- 1. BEGINNERS GUIDE TO GOOGLE ANALYTICS PREPARED BY: RALPH CUE GA GUIDE
- 2. THIS DECK WILL HELP YOU LEARN HOW TO CREATE, CONFIGURE AND TRACK YOUR GOOGLE ANALYTICS DATA. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH
- 3. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH THINGS YOU'LL NEED OVERVIEW INTERNET COMPUTER GOOGLE EMAIL BASIC WEB BROWSING KNOWLEDGE
- 4. Go to https://analytics.google.com/ and log in your Google email. Once you log in, you need to Sign up for GA. Next step is to input the details of your account. Click 'Get Tracking ID' and 'I Accept' when done. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH CREATE A GA ACCOUNT LEARN HOW TO
- 5. When you're done creating a GA Account, GA will display your tracking ID and other information relating to your account. Copy your Tracking ID and paste it inside the <head> tag of your HTML. You can access your GA code at any time by logging in and locating the Admin panel/ button found at the lower left part of your interface. Once logged in, locate property and tracking info in the Admin Panel. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH EXTRACT GA CODE LEARN HOW TO
- 6. Set up your account and property by filling up the necessary information relating to your account. You may access this page in the Admin Panel. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH CONFIGURE GA ACCOUNT LEARN HOW TO
- 7. A user is the count of people who actually visited your site on the same computer. Sessions are the activities done by each user on your website. Pageviews are the total count of pages that actually loaded. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH DIFFERENCES BETWEEN USERS, SESSION AND PAGEVIEWS
- 8. There are several key features in Google Analytics that you can use to retrieve useful data about your website traffic and performance. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH STANDARD FEATURES
- 9. Once you log in you will be presented with a number of data about your website traffic. By default, you are redirected to the Audience Overview report page. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH VIEW GA DATA LEARN HOW TO
- 10. In the report panel, you will find a date range area at the top right corner of the interface. You may use this feature to view traffic results on a specified date or date range. You may even use this tool to compare results from two different dates. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH MANAGE DATES LEARN HOW TO
- 11. In a standard Google Analytics Report, you can find multiple options to choose from which allows you to view different sets of data or reporting. All of these default options can be accessed in the sidebar of your interface. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH TRACK DIFFERENT REPORTS LEARN HOW TO
- 13. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH TRACK DIFFERENT REPORTS LEARN HOW TO Audience Report - this allows you to view data about your audience. You can view your visitors age, gender, location, their behavior towards your website, and technology used to access your website.
- 14. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH TRACK DIFFERENT REPORTS LEARN HOW TO Acquisition Report - this allows you to understand how you drove traffic in the first place. This report gives you information about your direct, organic, paid, and social media traffic.
- 15. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH TRACK DIFFERENT REPORTS LEARN HOW TO Behavior Report - this gives information about your content. It enables you to identify which content are performing better.
- 16. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH TRACK DIFFERENT REPORTS LEARN HOW TO Conversion Report - if you did set Goals in your GA account, you'll see the results and reports here. This allows you to monitor if the configured metrics are performing.
- 17. You may want to make GA send automatic email reports in your email or any email you desire. To do this, you will only need to locate the Email button found below the Page Title. Click that and configure the email details. Note that you may also export your report at any time by clicking the Export button. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH CONFIGURE AUTO-EMAIL AND EXPORT REPORT LEARN HOW TO
- 18. WWW.DOODLEPRESSMEDIA.COM | HELLO@DOODLEPRESS.COM.PH CONFIGURE AUTO-EMAIL AND EXPORT REPORT LEARN HOW TO