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Essential Google Analytics Setup and Reporting Guide
- 1. Google Analytics In odre for us to get anaylisi of our website throung google analystic, we need to add a google anaytics tag in our website, to do so you have to sign up in google analytics, enter your account name (which can your name as well) then you need to enter your websit name, and enter the website url, you also need to change the country(timezone) Once you have completedthese steps you need to click on get tracking id, in the next step you have to choose google html tag option and copy the google analytics script. This script need to be pasted in your website,in wordpress cms website you can do so with the help of pluigin or you can go to appearence editor (theme editor) and click on header.php on the right hand side, and paste the code between <head> and </head> and update file. Some thing you can check in analytics are :- 1.Total no of visitors/users 2.No Of returning users 3.No of new users 4.City of the users 5.country 6.age 7.gender 8.which pages or post they are spending maxium time on 9.total no of sessions 10.average sessionduration 11.pages persession 12.total no of pages views 13.intrest of users 14.operating system of users 15.mobile operationsystem of users
- 2. 16.mobile devices ofthe users 17.source of traffic organic/direct/social/referal 18.real time tab tells you of users that are currently on your website and other details such as their age, gender,city,country and which page they are currently active on 19.You can also creat alerts,anotations and segmentations 20.You can creat goals that you would like to achive as abusiness such as product sale,lead form sumitted,beouchure or pdf downloded,ebookdownloded 21.You can also link adsense account with analytics with google ads account as well. 22.To add another website you ca go to admin add other property and enter the details such as website url and website name. 23.You can download every kind of report in the pdf or excelformat. 24.You can compare 2 differentmaterics. 25.You can analyse data according to day, week,month and also compare with also date. Attributeis when you asighn one of the marketing methods the benifit of conversing there are three major types of attributes 1 linear attribute 2 first click attribute 3 last click attribute Fitst click attribution is when the first marketing activity gets the benefitof convertion Last click attribution is the last marketing activity bets the benifits conversions You can also creat goals of your business that you like to achive such as products sold, lead form filled,pdf downloded,reach an ex amount of visitors ect.