5. • Arise due to chance variation
• Can be minimized by increasing the
sample size
6. • Arise due to chance variation
• Can be minimized by increasing the
sample size
7. 1.Response Bias: Deliberate Falsification,
a. Unconscious misrepresentation
i. Acquiescence bias : Agreeable
ii. Extremity Bias : No extremes, only balance.
iii. Interviewer Bias : Influenced by Interviewers Presence
iv.Auspices Bias : Occasion, gathering.
b. Social Desirability Bias
2.Non Response Error: Refusal, No contact
9. 1.Classifying survey research methods
a. Structured disguised questions
b. Classifying surveys on a temporal basis
Cross sectional
Longitudinal
2.TQM
a. Quality Definition
b. Classifying internal and external customers
c. Implementing TQM
11. It is the degree to which the bias is absent.
Bias is the variation in measure of some sample
elements
• compared to other elements or population is less: Under
estimation
• compared to population is more: Over estimation
Increase in sample size may decrease systematic
variance as under estimation and over estimation will
offset each other.
12. Extent of population representation by sampling.
It is represented by sampling error / random sampling
error
Sampling error reflects the influence of chance in drawing
the sample members.
Sampling error is what is left after all known sources of
systematic variance have been accounted for
Precision is measured by standard error of estimate or of
mean or of proportion.