Samsung V/s Micromax

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Samsung V/s Micromax

  1. 1. By- VIPUL SHAMA, SHAKTIRAJ SINGH, SUMIT KHATRI, and PRIYESH NEEMA.
  2. 2.  Samsung Electronics Co. Ltd is a South Korean multinational electronics company.  In recent years, the company has diversified into consumer electronics.  Its world's largest manufacturer of mobile phones since 2011.  Samsung Mobiles has a very popular GALAXY line- up of phones and tablets.
  3. 3.  Micromax is an Indian consumer electronics company located in Gurgaon, Haryana, India.  Started as an IT software company in the year 2000 working on embedded platforms .It entered mobile handset business and by 2010.  Micromax has presence in more than 560 districts through 125,000 retail outlets in India, with 23 offices across and an international office in Honk-Kong.
  4. 4. SAMSUNG MICROMAX 23% 28% 13% 7% 29% Sales micromax samsung karbonn nokia other
  5. 5. (SAMSUNG)  PRODUCT  PLACE  PRICE  PROMOTION (MICROMAX)  PRODUCT  PLACE  PRICE  PROMOTION
  6. 6. SAMSUNG MICROMAX
  7. 7. SAMSUNG  The Indian mobile handset market posted revenues of Rs 35,946 crore in FY13, a 14.7 per cent increase from Rs 31,330 crore in FY12. MICROMAX  on March 31, 2013, the Micromax logged in a record Rs 3,168 crore in sales revenues for the financial year 2012-13  Rahul sharma threw in a fresh target - Rs 2,000 crore revenues in a quarter, in FY 2013-14.
  8. 8. SAMSUNGMICROMAX  Innovation and design;  Focus on environment;  Low production costs;  Largest share in mobile phones.  Provide many basic functions at much lower costs;  Regional languages support;  Dual SIM/Triple SIM phones;  Celebrity brand ambassadors.
  9. 9. SAMSUNGMICROMAX  Patent infringement  Main competitors are also largest buyers  Lack its own OS and software  Focus on too many products  Limited market share due to intense competition and less global presence.  User interface for not so tech-savvy consumers compared to Apple.
  10. 10. SAMSUNGMICROMX  Growing India’s Smartphone market.  Growing mobile advertising industry.  Growing demand for quality application processors.  Growth of tablets market.  Obtaining patents through acquisitions.  Low-end phones market has become very competitive.  Cut-throat competition has made Dual- SIM phones being available.  Can be used as simple second phones as well as cheaper smart phones.
  11. 11. SAMSUNGMICROMAX  Saturated Smartphone markets in developed countries.  Rapid technological change.  Declining margins on hardware production.  Breached patents.  Price wars  Threat from low price well known brands  Other lower end phones brands
  12. 12. MICROMAX CANVAS KNIGHT SAMSUNG GALAXY S5
  13. 13. FOR YOUR PATIENCE AND TIME…….

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