Samsung Electronics Co. Ltd is a South Korean
multinational electronics company.
In recent years, the company has diversified into
Its world's largest manufacturer of mobile phones
Samsung Mobiles has a very popular GALAXY line-
up of phones and tablets.
Micromax is an Indian consumer electronics company
located in Gurgaon, Haryana, India.
Started as an IT software company in the year 2000
working on embedded platforms .It entered mobile
handset business and by 2010.
Micromax has presence in more than 560 districts
through 125,000 retail outlets in India, with 23 offices
across and an international office in Honk-Kong.
The Indian mobile
posted revenues of Rs
35,946 crore in FY13, a
14.7 per cent increase
from Rs 31,330 crore in
on March 31, 2013, the
Micromax logged in a
record Rs 3,168 crore in
sales revenues for the
financial year 2012-13
Rahul sharma threw in a
fresh target - Rs 2,000
crore revenues in a
quarter, in FY 2013-14.
Innovation and design;
Focus on environment;
Low production costs;
Largest share in mobile phones.
Provide many basic functions at
much lower costs;
Regional languages support;
Dual SIM/Triple SIM phones;
Celebrity brand ambassadors.
Main competitors are also largest
Lack its own OS and software
Focus on too many products
Limited market share due to intense
competition and less global
User interface for not so tech-savvy
consumers compared to Apple.
Growing India’s Smartphone market.
Growing mobile advertising industry.
Growing demand for quality application
Growth of tablets market.
Obtaining patents through acquisitions.
Low-end phones market has become
Cut-throat competition has made Dual-
SIM phones being available.
Can be used as simple second phones as
well as cheaper smart phones.
Saturated Smartphone markets in
Rapid technological change.
Declining margins on hardware
Threat from low price well known
Other lower end phones brands