1. We followed the US Elections closely...

2. … and were mesmerized by the marketing tactics used to create brand OBAMA!

3. It’s now the turn of World’s biggest Democracy to choose their leader ...

4. … a leader who will lead India to a new era free from terror and strategize to overcome the economic slowdown.

5. But, apart from its real significance…

6. … elections in India is also like a festival, as colorful as Holi and ends with a celebration which can be compared to Diwali.

7. But there is a Big difference in the polling scenario this year… … for the first time in India there is a BIG number of Generation X & Y voters

8. Who are Generation X & Y

9. How and where do they follow the election campaigns of their favorite political parties/leaders?

15. Ibnpolitics Answer http://ibnlive.in.com/videos/86620/ibn-politics-indias-onestop-political-news-site.html

16. Website Screenshot

17. The Poll Days ….

19. Phase 1

20. Phase 2

21. Phase 3

22. Phase 4

23. Phase 5

24. 100-Day Poll Plan Web Interactives Web-TV Interactives Electoral Maps Ready Reckoner Video Debates Online Ballot Party Candidates list News & Interviews State Diaries & Blogs Fantasy Cabinet Videos & Podcats Columns & Chat Campaign Trail Poll Results Poll Stars Genie Post-Poll Coverage IBN Conversations Party Manifesto

25. Web Interactive Virtual Elections Extensive pre-poll online voting module to capture the mood of the nation where citizens vote for PARTIES of their choice Methodology Phase I: Voting begins at all 28 states, 7 Union Territories Phase II: Build pre-poll alliance into DB, collate result Phase III: Declare result week before polling Back

27. Web-TV Open Blogs Open registration to bloggers in 1 st week of January. Subject to editorial clearance bloggers will be allowed to participate. Ibn Blogs /Diaries Weekly State Diaries, blogs and vlogs by IBN correspondents from all states going to polls Open Blogs Open registration to bloggers in 1st week of January. Subject to editorial clearance bloggers will be allowed to participate. Back

28. VIDEO DEBATES Video debates to be seeded by IBN Editor Invite questions and viewpoints in video format on issues, parties, personalities Selected videos to be included in on-air debates/panel discussions Provision on IBNLive to capture videos through webcam Ibn Blogs /Daiaries Weekly State Diaries, blogs and vlogs by IBN correspondents from all states going to polls Web-TV Back

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39. The Effectiveness of Internet… Internet Advertising Increasing Brand awareness Drive Traffic Retain Customers Increase Sales / Product Usage Track Customer interests & trends Customized Message Strategy Develop Database Provide Information Improve Service Customer Interaction

42. Be a part of the action !!!