Jinri toutiao performance report 2016

1. Jinri Toutiao
Performance Report of 2016
August, 2017

2. Part 1. Overall
Note:
• The data is this report was collected during 2016. A small
amount was collected in Q1 2017.

3. Jinri Toutiao is a Chinese news app, similar to Flipboard, which has
more than 700 million users in total, including 78 million daily active
users.
Jinri Toutiao, which literally means “Today‘s Headlines”, uses artificial
intelligence to filter and distribute news content. The app uses an
algorithm to sort through the latest news, commentaries and video from
more than 4,000 partner sites to find what it believes is the most
appropriate content for each user.
It also provides bite-sized, Buzzfeed-style stories, along with cartoons,
GIFs, live streaming shows and interactive Q&A channels to keep
people entertained.
In 2013, Jinri Toutiao introduced Toutiao Hao (i.e. Toutiao Official
Accounts), similar to WeChat Official Accounts, which has attracted
440,000 registered users, including verified bloggers, enterprise official
accounts, organisations and other official accounts.
Jinri Toutiao is operated by Beijing ByteDance Technology.
vs.
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4. Milestones of Jinri Toutiao
2012
Launched in August
Total Users
10 m
DAU*
1 m
2013
Total Users
95 m
DAU
6 m
2014
Total Users
200 m
DAU
15 m
2015
Total Users
300 m
DAU
34 m
2016
Total Users
700 m
DAU
78 m
*DAU: Daily Active Users
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5. News App Ranking
Data Source: Analysys.cn
Ranking APP Monthly Active Users
1 Tencent News 150.36 million
2 Jinri Toutiao 121.28 million
3 Souhu News 54.21 million
4 NetEase News 53.98 million
5 iFeng News 52.79 million
Top 5 News App Ranking by
Monthly Active Users in 2016
Ranking APP Penetration Rate of WAU*
Weekly Average
Open Rate
1 Jinri Toutiao 14.064% 90.6
2 Tencent News 10.906% 159.3
3 Kuaibao 6.516% 151.7
4 Yidian Zixun 2.224% 49.0
5 Souhu News 1.564% 11.4
Data Source: Cheetah Global Lab
*Penetration Rate of WAU = WAU Number of the App / the Total WAU in China’s Market
Top 5 News App Ranking by
Penetration Rate of Weekly Active Users (WAU) in Q1, 2017
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6. Daily Average Views, 12/2015 vs. 12/2016
Text & Picture Video Sets of Pictures
*Y/Y Growth: year-on-year growth
Content Performance
Total Page Views
Y/Y Growth *
Y/Y Growth Y/Y Growth Y/Y Growth
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7. Content Performance
160 470 310
3,380
760 470 670
1,1001,130
2,340
1,410
13,540
2,350
1,440
2,040
3,140
0
2000
4000
6000
8000
10000
12000
14000
16000
Game Fine Food Tourism Entertainment Education Real Estate Fashion Automobile
Jan, 2016 Dec, 2016
355%
301%
209% 206% 204%
Page Views, January vs. December, 2016
606%
398%
185%
PageViews
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8. Toutiao Official Accounts Overview
Verified Bloggers
Total Accounts
330k
Enterprise Official Accounts
Total Accounts
57k
Organisation & Other Official Accounts
Total Accounts
53k
17k
1st ~ 31st Dec, 2016
Total Accounts
440k
13%
from Nov.
Accounts Being Verified as
Original Content Providers*
*Original Content Providers are official accounts
which include more than 70% original content, and
has had more than 10 pieces of content
r e c o m m e n d e d i n t h e p a s t 3 0 d a y s .
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9. Official Accounts Content Performance:
. b
b
k
b people
m
Page Views
The red area reveals the performance of
Original Content Providers
Average Daily Data of December, 2016
from Nov. 2016
from Nov. 2016
from Nov. 2016
Number of Users Received
Recommended Content
Posts in Total 200k
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10. Part 2. Users
Note:
• All the data in this part is collected during 2016.

11. Gender & Age
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Gender Age

12. Regional Demographic
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13. Users’ Mobile Operating System
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14. 2 Peaks at
Noon & Night
Users Preferred Reading Time in General
12am 2am 4am 6am 8am 10am 12pm 2pm 4pm 6pm 8pm 10pm
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15. Users Preferred Reading Time
3 Peaks
in the Morning,
at Noon & Night
Finance & Economics Category
1 Peak
at Night
Fine Food Category
12am 2am 4am 6am 8am 10am 12pm 2pm 4pm 6pm 8pm 10pm 12am 2am 4am 6am 8am 10am 12pm 2pm 4pm 6pm 8pm 10pm
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