Pinion Pins

1. The Revolutionary Magnetic Pinning
System

2. Strength. Beauty. Security. Inspiration.
Imagine a product that embodies all these values,
with the versatility and usability of products like
Velcro.
Introducing: Pinion Pins

3. What is a “Pinion Pin?”
They:
 are a multi-use, industrial
strength product.
 bind various fabrics or
flexible materials together
for storage, solutions, and
security.
Uses:
 Duvet covers/bedding
 Furniture covers
 Curtains/draperies
 Car/boat/tent covers
 Crafting and home
solutions/DIY

4. Various Uses

5. How are they made?
Each Pinion box:
 is produced by our overseas
manufacturer (Highlight
Manufacturing Corp) with quality
control.
 is given packaging created by our
Northfield, MN supplier.
 is hand inspected, then packaged
by our own staff.
Each step adds value to our process.
Pinion Pins!
Final assembly
by hand
3 levels of
quality control
Manufacturers
with decades
of experience

6. Technology
Pinion Pins:
 utilize the same technology that similar magnetic devices
(security tags) use to create a protective hold while not
damaging the fabric.
 are designed at specialized Tesla level, the magnet is able to
open the pin (normal magnets cannot), while at the same
time, it cannot be used to open store security tags.
 are an industry leader, being the sole product utilizing this
technology for applications in home and garden, and outdoors

7. Pricing
The product is priced as so:
 2 configurations for sets: Starter (19.99, 6 pins and
one remover) and Family (59.99, 40 pins and 2
removers).
 Additional pins sold at 4.99/6 and removers are
sold for 14.99/ea.
 Wholesale pricing is 12.99 for Starter, 41.99 for
Family, 2.99 for Pins, 8.99 for Remover.

8. Competitors
Similaritems to "Pinion" DuvetDonuts SheetGrippers Hold On! SheetClips DuvetGrips
Companies thatsell these items Walmart, Amazon BBBY BBBY, Walmart BBBY
Price $12.95/4 $3.99/4 $5.99/4 $6
There are 4 active competitors to Pinion Pins:
 Our product is priced at a slight premium above competitors
 However, additional pins (without remover) are priced lower
than competitors.
 Competitors fall short in either strength/safety, or
applications/number of uses. In all cases, Pinion Pins provide both
aspects better than their competitors.

9. Competitive Advantage
 Duvet Donuts have been proven in testing, and through
customer review (average 2.5/5), to not hold if slight force is
applied to the cover or bed. In addition, the product requires
the folding or compressing of the sheet, which could cause
permanent wrinkling, folding, or damage over time.
 Duvet Grips is a product that holds a Duvet cover with
adhesive, rather than a physical hold. In addition to having
poor reviews from consumers, the product has great
potential to damage whatever surface it is applied to over
time, and in all cases will leave some unwanted residue.

10. Competitive Advantage 2
 Sheet Grippers can be used to secure a thin sheet to the bed, but
they cannot be used for a duvet or any thicker fabric (the grips
have a specific thickness that they can hold). This product does
not operate in the same market or set of uses as Pinion, but
could cause confusion if customers were unable to properly
understand Pinion’s primary purpose (Duvet, not sheet).
 Hold On! is identical to the previous, but with a different brand
name.

11. The Who: Our Team
Raffi Garnighian, CEO:
•Duke University 2015, Economics
•Holds the patent for the product
•Operates management of Marketing and Financial
teams
Sachin Gupta, CMO:
•Duke University 2014, Masters MEM
•Manages marketing team of sales reps
•Seeks out new businesses to carry our product,
with a focus on local and upcoming businesses
Tawnja Peterson, Marketing and PR
•Successful talk show host (Tawnja Show)
•Provides animations and commercial videos
•Promotes product through social media, live
appearances, and travels to events
Multiple
backgrounds,
one team
Finance/Economics
Engineering/Science
Marketing/Sales

12. Product Growth
Each step
has been
successful
for Pinion,
with 2
months of
marketing
granting
around 2000
sales, and
in-store
acquisitions.
Initial
sales to
friends/fa
mily
Local sales
through
televised
advertiseme
nt
Sales and
brand
awareness
built through
social media
and travel
Success in
small to
medium sized
stores
Product
availability in
large stores

13. Traction
 Around 2000 sales in 2 months:
 ~20% online sales, ~10% through television,
rest through stores, and through in person sales
via ambassadors (currently 10).
 Available in three stores: Duke Stores, Morgan
Imports, Bare Wood Outlets. 5 additional stores
in discussion during the next week.
 Over 900 users on Facebook page, more than
half of them interacting with each post.

14. Why is Pinion right for you?
 Low risk for implementation in retail stores (congestion and satiation risk):
 Small shelf space, inexpensive pricing, suitable for many areas of
store including front-end and register.
 Typically see return buyers (about half), product becomes more
valuable to consumer as they continue to use it.
 Low risk for online and television (communication and connection risks):
 Product description is clear and informative, and addresses more than
one market niche while still avoiding confusion.
 Popular within blogging communities, Facebook, and Pinterest, which
would generate a unique consumer following for the website/location

15. Formula for Success
Desire to break
barriers and
reimagine home
solutions
Experienced
team of
leaders and
creators
Innovative,
competitive,
well-designed
product
Pinion is poised to be a leader
in it’s industry, with a
combination of product, team,
and mission statement that
will propel it towards mass
adoption and customer
satisfaction.