report on fevicol

1. PROJECT WORK ON PRODUCT – FAVICOL HI-PER
THE PROJECT SUMITED FOR PARTIAL FULLFILLMENT FOR THE
AWARD OF DEGREE OF POST GRADUATION DEPLOMA IN
MANAGEMENT.
PRESENTED BY:
T. SIBANANDA SUBUDHI
PGDM 1ST
YEAR
REGD NO: 1901247078
SUB: SALES AND DISTRIBUTION MANAGEMENT
UNDER THE GUIDANCE OF:
PROF. ASHYASHREE PRAHARAJ

2. Contents:
1.company profile (including brand equity)
2.competitor analysis
3.market share
4.channel of distribution used by the company
5.damage settlement process
6.photos/selfie with the product

3. COMPANY PROFILE OF FAVICOL HI-PER
*Established in the year 1995, Pratik Plywood Park is
providing broad range of optimum class Wooden Plywood,
Wooden Doors, Decorative Laminates, Wooden
Adhesives, Timber Products, Restroom Cubicle,
Adhesives Tape, Wooden Veneers, Flush Door Skins and
Aluminum Composite Panel.
*Balvant Parekh, chairman of Bombay Stock
Exchange-listed Pidilite Industries, maker of the
popular Fevicol brand of adhesives.

4. BRAND EQUITY:
*Brand promotion - Brand awareness, ideas coming
ite's biggest bond is
through the Fevicol family of products.

5. * Fevicol has become a household name that is
today synonymous with adhesives.
*One of the most exceptional activities is Shram
Daan Diwas, conducted on 20th December every
year, where carpenters and contractors willingly
volunteer a day’s work to help repair furniture and
fixtures in municipal schools, government schools,
schools for the blind and disabled, orphanages and
hospitals
COMPETITORS ANALYSIS

6. Strengths
Below is the Strengths, Weaknesses, Opportunities &
Threats (SWOT) Analysis of Fevicol. Strengths are:
1. A very popular and famous brand, Fevicol has been a
household name for generations and has become
synonymous with anything that sticks or holds items
together.
2. Viral advertising campaigns by O&M have been a trend
of Fevicol’s marketing strategies, which have been greatly
appreciated by viewers and applauded by advertising
agencies & critics. E.g.:- “pakde rehna, chhodna nahi” ads
involving, either people hanging from a rope or people
clinging to the local trains or even the childrenwho are
born with a moustache because their parents used
Fevicol to stick theirs.
3. They boast of a very strong supply and distribution
network across India with more than 65,000 dealers and
retailers.
4. Different SKUs and packages account for customer-
friendly approach and ease of application.
5. Market reach is tremendous, with countries like
Indonesia, Singapore, Thailand, South Africa, China and
Japan also witnessing increase in sales of the brand.
Weaknesses
Here are the weaknesses in the FevicolSWOT Analysis:
1. There are not many offers or schemes forcarpenters,
who are the largest consumers of the brand
2. Lack of focus towards Middle East, European and
American nations to increase market share and sales.

7. Opportunities
Following are the Opportunities in Fevicol SWOT Analysis:
1. Below-the-line promotional activities like the Champions
Club for carpenters and Fevicol MR Buddy series which
involve children with a knack for art and craft exhibiting their
talent.
2. Product variations and extensions such as Fevicol
Marine, which can be used underwater and Fevicol Speedx,
which binds things very quickly have been welcomed by the
respective customers.
3. The customer preference towards the purchase of
wooden furniture is increasing day-by-day, which is a good
signal for adhesive brands like Fevicol to rake in some
sales.
Threats
The threats in the SWOT Analysis of Fevicol are as
mentioned:
1.Entry barriers for the adhesives industry are very few due
to which new entrants can enter the market very easily.
2. Global trade has been hit due to the global economic
downturn and hence, exports are being affected.
3. There has been a decline in the advertising for Fevicol
which might result in reduced brand recall.
The competitors in the rural market are:
1.scotch
2.aral dite
3.mcl
4.pedilite
5.wudfin
MARKET SHARE:

8. *Adhesive industry also known through brand 'Fevicol'
Pidilite has a market share of ~70% in its leading brand
categories like Fevicol in the organised Indian adhesive
market.
*The brand equity of 'Fevicol' in the market has led the
company to dominate high levels of market share.
CHANNEL OF DISTRIBUTION USED BY THE
COMPANY:

9. *A distribution channel represents a chain of businesses
or intermediaries through which the final buyer purchases
a good or service.
*Distribution channels include wholesalers, retailers,
distributors, and the Internet.
* In a direct distribution channel, the manufacturer sells
directly to the consumer.
DAMAGE SETTLEMENT PROCESS:

10. THERE ARE FIVE STEPS FOR SETTELEMENT
PROCESS:
Your insurance claim, step-by-step
Connect with your broker. Your broker is your
primary contact when it comes to your insurance policy – they
should understand your situation and how to proceed. Once you
give your broker a detailed list of all the items that were
damaged or lost, and any photos or videos that help to explain
the circumstances, an adjuster will follow up with you to
continue the claims process.
Claim investigation begins. After the claim has been
reported, it will need to be investigated by an adjuster to
determine the amount of loss or damages covered by your
insurance policy. The adjuster will also identify any liable
parties, and you can help the process by providing any witness
information or other parties’ contact information.
Your policy is reviewed. Once the investigation is complete,
the adjuster will go through your policy carefully to
determine what is and isn’t covered under your policy, and
inform you of any applicable deductibles that may apply to
your case.

11. Damage evaluation is conducted. In order to
accurately evaluate the extent of the damage, your
insurance adjuster may hire appraisers, engineers, or
contractors to lend their expert advice. Once the evaluation
is complete, your adjuster will provide you with a list of
preferred vendors to help with repairs. You’re not obligated to
hire these vendors, but it can save you a good deal of time and
research.
Payment is arranged. After repairs have been
completed and lost or damaged items have been replaced, your
adjuster will contact you regarding settlement of your claim and
payment. The amount of time it takes to receive payment will
depend on the complexity and severity of your situation.
PHOTOS WITH THE PRODUCT: