Presentation I gave on 9/23/08 to the Business Marketing Association of the Hudson Valley

1. join the conversation
social media & your business
Rachel Reuben

3. overview: tools & quick poll
Facebook blogs
MySpace Twitter
YouTube flickr
LinkedIn delicious

5. Demystifying Social Media

6. social media in plain English

7. what’s it all about?
relationship building
interaction
community

8. social networking
one aspect of social media
individuals in communities that share ideas, interests;
looking to meet people with same
most popular: Facebook & MySpace

9. Facebook
personal profiles + friends
status, wall, messaging
networks (companies, geographic regions, schools)
groups
applications
fan pages

10. Facebook: benefits
non-threatening/non-authoritative environment
made for networking
viral marketing
80+ million users
“elite” image

11. MySpace
profiles + friends
personalization of design
popular for startup musicians
“amateur” image

12. YouTube
video sharing
quality doesn’t really matter
tools available

13. LinkedIn
professional profile
networking
connections
recommendations
groups

14. LinkedIn
jobs
answers
companies

15. blogs
online journal
commentary/news

16. Twitter
microblogging
140 characters, like TXT messaging or mini IM
status updates
networking

17. flickr
photo sharing site
public/private
friends

18. delicious (was del.ico.us)
social bookmarking

20. concerns
loss of control
time commitment
information overload
anyone can create presence for your company
it’s a passing fad

21. best practices
Adobe: delicious - to bookmark tutorials
Acura: Facebook Acura TSX Connect Fan Page
Amazon.com & JetBlue: Twitter
Coca-Cola: blogging

22. best practices
H&R Block: Twitter
Jeep: MySpace
JetBlue: flickr pool

23. how your business can benefit
branding opportunities
protecting it before someone else beats you to it
having profiles across sites may increase search ranking
attracting traffic
interaction with the public
“talking to” “interacting with”

24. how your business can benefit
networking opportunities
interact with like-minded people
develop relationships beneficial to day-to-day operations
conferences

25. “ If you’re not using Twitter,
Seesmic, Ustream & Facebook,
then you are not a business
that’s going to be competitive in
2009 & beyond. ”

26. “ If you build it,
they will come. ”
not with social media!

27. what can you do?
go where your fans are
sound bite elevator pitch Twitpitch
passionate about business + be authentic
not every co. needs a Facebook Page or share photos on
flickr
add social media to e-newsletters, business cards

28. what can you do?
Vanacore, DeBenedictus [accountants]
Twitter: deadlines, new tax laws, tips for clients
Personal Touch Travel
flickr, blog, YouTube

29. what can you do?
American Red Cross Blood Services
Twitter, Facebook
DesignWorks
LinkedIn, blog

30. tips for starting a blog
specific focus
make content unique & fresh
commit time to keeping it fresh (1-3x’s/wk)
turn on comments - reply in timely fashion
position & develop yourself as authority on your focus

31. how to start a blog
blogger.com
WordPress.com
GoDaddy.com
check with your existing host provider

32. “ Participation is no longer
an option, as social media isn’t
”
a spectator sport.

33. ?
? ?
Questions
Rachel Reuben
rachel.reuben@gmail.com
www.rachelreuben.com