Help Me Help You
Learn how to drive before handing over the keys
to the company car




Rachel Reuben       doteduguru.com...
How can I help?
Your main focus should include ensuring they:
  have a larger plan
  are committed
  understand the tools,...
How to help.
Have you used these tools
yourself?
photo by FJ Gaylor Photography
                                 @tsand




                                      “   I mak...
Who is your audience?
What are your goals?
Is social media the best tool?
Is social media the best tool?
Where will the content come
from?
Who is responsible?
How will you engage your
audience?
What are your resources?
Do you have a university
policy/guideline?




http://cuwebd.ning.com/forum/topics/social-media-policies
How will you integrate?
How will you know if your
effort is successful?
put it all together:
social media brief
athletics: “I want a Facebook
Page for an athletics alumni
community”
tools depend on your audience
how can I help?

Rachel Reuben         doteduguru.com
@rachelreuben         rachelreuben.com
rachel.reuben@gmail.com
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Help Me Help You with Social Media: Learn how to drive before turning over the keys to the company car

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I gave this presentation on Wednesday, November 11, 2009 at the Stamats Integrated Marketing Technology (SIM Tech) Conference, for higher education.

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Help Me Help You with Social Media: Learn how to drive before turning over the keys to the company car

  1. Help Me Help You Learn how to drive before handing over the keys to the company car Rachel Reuben doteduguru.com @rachelreuben rachelreuben.com
  2. How can I help? Your main focus should include ensuring they: have a larger plan are committed understand the tools, their potential, their value know how to sustain
  3. How to help.
  4. Have you used these tools yourself?
  5. photo by FJ Gaylor Photography @tsand “ I make them learn to drive (set up a “personal” account & play) before handing over the keys to the company car. ”
  6. Who is your audience?
  7. What are your goals?
  8. Is social media the best tool?
  9. Is social media the best tool?
  10. Where will the content come from?
  11. Who is responsible?
  12. How will you engage your audience?
  13. What are your resources?
  14. Do you have a university policy/guideline? http://cuwebd.ning.com/forum/topics/social-media-policies
  15. How will you integrate?
  16. How will you know if your effort is successful?
  17. put it all together: social media brief
  18. athletics: “I want a Facebook Page for an athletics alumni community”
  19. tools depend on your audience
  20. how can I help? Rachel Reuben doteduguru.com @rachelreuben rachelreuben.com rachel.reuben@gmail.com

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