Help Me Help You Learn
how to drive before handing over the keys to the company car Rachel Reuben doteduguru.com @rachelreuben rachelreuben.com

How can I help? Your
main focus should include ensuring they: have a larger plan are committed understand the tools, their potential, their value know how to sustain

How to help.

Have you used these tools
yourself?

photo by FJ Gaylor Photography
@tsand “ I make them learn to drive (set up a “personal” account & play) before handing over the keys to the company car. ”

Who is your audience?

What are your goals?

Is social media the best
tool?

Is social media the best
tool?

Where will the content come
from?

Who is responsible?

How will you engage your
audience?

What are your resources?

Do you have a university
policy/guideline? http://cuwebd.ning.com/forum/topics/social-media-policies

How will you integrate?

How will you know if
your effort is successful?

put it all together: social
media brief

athletics: “I want a Facebook
Page for an athletics alumni community”

tools depend on your audience

how can I help? Rachel
Reuben doteduguru.com @rachelreuben rachelreuben.com rachel.reuben@gmail.com