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Help Me Help You with Social Media: Learn how to drive before turning over the keys to the company car

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I gave this presentation on Wednesday, November 11, 2009 at the Stamats Integrated Marketing Technology (SIM Tech) Conference, for higher education.

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Help Me Help You with Social Media: Learn how to drive before turning over the keys to the company car

  1. Help Me Help You Learn how to drive before handing over the keys to the company car Rachel Reuben doteduguru.com @rachelreuben rachelreuben.com
  2. How can I help? Your main focus should include ensuring they: have a larger plan are committed understand the tools, their potential, their value know how to sustain
  3. How to help.
  4. Have you used these tools yourself?
  5. photo by FJ Gaylor Photography @tsand “ I make them learn to drive (set up a “personal” account & play) before handing over the keys to the company car. ”
  6. Who is your audience?
  7. What are your goals?
  8. Is social media the best tool?
  9. Is social media the best tool?
  10. Where will the content come from?
  11. Who is responsible?
  12. How will you engage your audience?
  13. What are your resources?
  14. Do you have a university policy/guideline? http://cuwebd.ning.com/forum/topics/social-media-policies
  15. How will you integrate?
  16. How will you know if your effort is successful?
  17. put it all together: social media brief
  18. athletics: “I want a Facebook Page for an athletics alumni community”
  19. tools depend on your audience
  20. how can I help? Rachel Reuben doteduguru.com @rachelreuben rachelreuben.com rachel.reuben@gmail.com

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