POLLMake sure you understand the tools & their potential before beginning to use them for your college
Importance of cross-unit collaboration
LEAD GENERATION. Listening station: Chrisbrogan.com Grow Bigger ears – Google Reader, TweetDeck, Radian6Neil’s Queen University exampleOther general examples – collegetalkconfidential.com
Just another spoke in the wheel – most effective when used in conjunction with other tools/methods
Location based targets – don’t clutter your wall about events or visits in locations people aren’t nearby! Groups – usually little ‘official’ involvement, other than initial set up in many casesDON’T SEPARATE!
See where the importance of collaboration comes in again?Partner channel link to sign up form – has to come from central commoficeLinks to Seth’s AsMediaChanges videos that goes into more depth - Direct = created initially for news organizations, like CNN iReporters- submit videos for review & approval - Annotations = virtual tourPopular videos – don’t expect something you make is going to go viral!
POLLThese have been around for nearly a decade – looking for new niche, uniquenessCurrent students: npbloggersAdmissions counselors: Tufts University admissions committeeCombo: MITFaculty: Princeton University
Main: Ithaca CollegeSeparate admissions: .eduGuru article of several doing it wellReason for separation
Potential use: Accepted student community – yield toolExamples: Café NP & Lounge on LexStrategies behind: Content: Café NP (baristas, videos); Lounge on Lex (tons of seed content)Concept > strategy > results/IP