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eRecruiting with Social Media<br />… and a purpose<br />Rachel Reuben<br />Rachel Reuben Consulting, LLC<br />SUNY New Pal...
Don’t jump in with both feet without a plan<br />
got tools?<br />
do you use them personally?<br />
don’t approach ina vacuum<br />
Put down themegaphone<br />
where the real power lies<br />
What’s a lead worth to you?<br />Christopher S. Penn:Web analytics on less than a dimehttp://tinyurl.com/yzloohg<br />Ambe...
Before you begin<br />What’s the larger plan?<br />Commitment (resources, time, etc.)<br />Understand tools & capabilities...
Questions to consider<br />Where will the content come from?<br />Who will be responsible?<br />How will you engage your a...
Applications we’ll discuss<br />Facebook Fan Pages<br />Facebook Groups<br />YouTube EDU partner channels<br />Blogs<br />...
Facebook<br />Fan Pages<br />Targeted messages to fans<br />Location, language, gender, age<br />Targeted wall posts to fa...
YouTube EDU<br />Only one partner channel per schoolhttp://tinyurl.com/yz3eud9<br />YouTube Directhttp://tinyurl.com/ybstk...
Blogs for recruiting<br />Current students [http://npbloggers.newpaltz.edu]<br />Admissions counselors [http://thetuftscom...
Twitter<br />Main university account: @IthacaCollege<br />Separate admissions account[http://tinyurl.com/yabcabf]<br />
flickr<br />Photo sharing<br />Group pool<br />Creative uses<br />Photos on tours<br />Live stream via EyeFi/WiFi to digit...
Social Communities<br />Platforms<br />Ning<br />SocialEngine<br />ELGG<br />SocialToo<br />
Social Communities<br />Potential use<br />Examples<br />Strategy<br />Content<br />
Anecdotes<br />“ I really appreciate how much contact NP maintains with the people they’ve accepted. I’ve been accepted to...
Anecdotes<br />“ I’m still debating between a few other schools. I can’t decide! This site is pretty helpful though. I wis...
Live streaming<br />ustream<br />Stikam<br />BlogTV<br />tinychat<br />CollegeWeekLive<br />
Key takeaways<br />There are a lot of tools – no need to use them all.<br />Come up with a plan, don’t just jump in.<br />...
Questions?<br />Rachel Reuben<br />Twitter: @rachelreuben<br />Blog: http://rachelreuben.com<br />
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eRecruiting With Social Media and A Purpose

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eRecruiting With Social Media and A Purpose

  1. 1. eRecruiting with Social Media<br />… and a purpose<br />Rachel Reuben<br />Rachel Reuben Consulting, LLC<br />SUNY New Paltz<br />
  2. 2. Don’t jump in with both feet without a plan<br />
  3. 3. got tools?<br />
  4. 4. do you use them personally?<br />
  5. 5. don’t approach ina vacuum<br />
  6. 6. Put down themegaphone<br />
  7. 7. where the real power lies<br />
  8. 8. What’s a lead worth to you?<br />Christopher S. Penn:Web analytics on less than a dimehttp://tinyurl.com/yzloohg<br />Amber Naslund’s Social MediaMeasurement serieshttp://tinyurl.com/ydsfqmg<br />What it’s not primarily about<br />
  9. 9. Before you begin<br />What’s the larger plan?<br />Commitment (resources, time, etc.)<br />Understand tools & capabilities<br />Social Media Briefhttp://tinyurl.com/smbrief<br />
  10. 10.
  11. 11. Questions to consider<br />Where will the content come from?<br />Who will be responsible?<br />How will you engage your audience?<br />What are your resources?<br />How will you integrate?<br />How will you know if your effort is successful?<br />
  12. 12. Applications we’ll discuss<br />Facebook Fan Pages<br />Facebook Groups<br />YouTube EDU partner channels<br />Blogs<br />Twitter accounts<br />Flickr<br />Online communities<br />Live streaming<br />
  13. 13. Facebook<br />Fan Pages<br />Targeted messages to fans<br />Location, language, gender, age<br />Targeted wall posts to fans<br />Location, language<br />Separate space for recruiting?<br />Groups<br />[your school name] Class of 2014<br />
  14. 14. YouTube EDU<br />Only one partner channel per schoolhttp://tinyurl.com/yz3eud9<br />YouTube Directhttp://tinyurl.com/ybstk2u<br />Annotationshttp://tinyurl.com/ygc8elh<br />Popular videos<br />Yale University [http://tinyurl.com/yasqlq6]<br />University of Quebec-Montreal [http://tinyurl.com/qo9clr]<br />
  15. 15. Blogs for recruiting<br />Current students [http://npbloggers.newpaltz.edu]<br />Admissions counselors [http://thetuftscommittee.wordpress.com]<br />Combo[http://www.mitadmissions.org]<br />Faculty[http://tinyurl.com/yeovpj7]<br />
  16. 16. Twitter<br />Main university account: @IthacaCollege<br />Separate admissions account[http://tinyurl.com/yabcabf]<br />
  17. 17. flickr<br />Photo sharing<br />Group pool<br />Creative uses<br />Photos on tours<br />Live stream via EyeFi/WiFi to digital signage & flickr<br />
  18. 18. Social Communities<br />Platforms<br />Ning<br />SocialEngine<br />ELGG<br />SocialToo<br />
  19. 19. Social Communities<br />Potential use<br />Examples<br />Strategy<br />Content<br />
  20. 20. Anecdotes<br />“ I really appreciate how much contact NP maintains with the people they’ve accepted. I’ve been accepted to two other schools so far, one of which sends me stuff every two weeks or so, and the other of which I haven’t heard anything from since the acceptance letter. And I’m a wicked big fan of this site! ”<br />
  21. 21. Anecdotes<br />“ I’m still debating between a few other schools. I can’t decide! This site is pretty helpful though. I wish that every school made an accepted student site. ”<br />“ My heart for some reason is leaning towards New Paltz, because of the people who I have talked to on this website. ”<br />
  22. 22. Live streaming<br />ustream<br />Stikam<br />BlogTV<br />tinychat<br />CollegeWeekLive<br />
  23. 23. Key takeaways<br />There are a lot of tools – no need to use them all.<br />Come up with a plan, don’t just jump in.<br />With a specific, measurable plan, you’re more likely to gain resources/support.<br />Listen first. <br />
  24. 24. Questions?<br />Rachel Reuben<br />Twitter: @rachelreuben<br />Blog: http://rachelreuben.com<br />

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