![eRecruiting with Social Media,[object Object],… and a purpose,[object Object],Rachel Reuben,[object Object],Rachel Reuben Consulting, LLC,[object Object],SUNY New Paltz,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-1-2048.jpg?cb=1670063335)
![Don’t jump in with both feet without a plan,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-2-2048.jpg?cb=1670063335)
![got tools?,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-3-2048.jpg?cb=1670063335)
![do you use them personally?,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-4-2048.jpg?cb=1670063335)
![don’t approach ina vacuum,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-5-2048.jpg?cb=1670063335)
![Put down themegaphone,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-6-2048.jpg?cb=1670063335)
![where the real power lies,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-7-2048.jpg?cb=1670063335)
![What’s a lead worth to you?,[object Object],Christopher S. Penn:Web analytics on less than a dimehttp://tinyurl.com/yzloohg,[object Object],Amber Naslund’s Social MediaMeasurement serieshttp://tinyurl.com/ydsfqmg,[object Object],What it’s not primarily about,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-8-2048.jpg?cb=1670063335)
![Before you begin,[object Object],What’s the larger plan?,[object Object],Commitment (resources, time, etc.),[object Object],Understand tools & capabilities,[object Object],Social Media Briefhttp://tinyurl.com/smbrief,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-9-2048.jpg?cb=1670063335)
![Questions to consider,[object Object],Where will the content come from?,[object Object],Who will be responsible?,[object Object],How will you engage your audience?,[object Object],What are your resources?,[object Object],How will you integrate?,[object Object],How will you know if your effort is successful?,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-11-2048.jpg?cb=1670063335)
![Applications we’ll discuss,[object Object],Facebook Fan Pages,[object Object],Facebook Groups,[object Object],YouTube EDU partner channels,[object Object],Blogs,[object Object],Twitter accounts,[object Object],Flickr,[object Object],Online communities,[object Object],Live streaming,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-12-2048.jpg?cb=1670063335)
![Facebook,[object Object],Fan Pages,[object Object],Targeted messages to fans,[object Object],Location, language, gender, age,[object Object],Targeted wall posts to fans,[object Object],Location, language,[object Object],Separate space for recruiting?,[object Object],Groups,[object Object],[your school name] Class of 2014,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-13-2048.jpg?cb=1670063335)
![YouTube EDU,[object Object],Only one partner channel per schoolhttp://tinyurl.com/yz3eud9,[object Object],YouTube Directhttp://tinyurl.com/ybstk2u,[object Object],Annotationshttp://tinyurl.com/ygc8elh,[object Object],Popular videos,[object Object],Yale University [http://tinyurl.com/yasqlq6],[object Object],University of Quebec-Montreal [http://tinyurl.com/qo9clr],[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-14-2048.jpg?cb=1670063335)
![Blogs for recruiting,[object Object],Current students [http://npbloggers.newpaltz.edu],[object Object],Admissions counselors [http://thetuftscommittee.wordpress.com],[object Object],Combo[http://www.mitadmissions.org],[object Object],Faculty[http://tinyurl.com/yeovpj7],[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-15-2048.jpg?cb=1670063335)
![Twitter,[object Object],Main university account: @IthacaCollege,[object Object],Separate admissions account[http://tinyurl.com/yabcabf],[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-16-2048.jpg?cb=1670063335)
![flickr,[object Object],Photo sharing,[object Object],Group pool,[object Object],Creative uses,[object Object],Photos on tours,[object Object],Live stream via EyeFi/WiFi to digital signage & flickr,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-17-2048.jpg?cb=1670063335)
![Social Communities,[object Object],Platforms,[object Object],Ning,[object Object],SocialEngine,[object Object],ELGG,[object Object],SocialToo,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-18-2048.jpg?cb=1670063335)
![Social Communities,[object Object],Potential use,[object Object],Examples,[object Object],Strategy,[object Object],Content,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-19-2048.jpg?cb=1670063335)
![Anecdotes,[object Object],“ I really appreciate how much contact NP maintains with the people they’ve accepted. I’ve been accepted to two other schools so far, one of which sends me stuff every two weeks or so, and the other of which I haven’t heard anything from since the acceptance letter. And I’m a wicked big fan of this site! ”,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-20-2048.jpg?cb=1670063335)
![Anecdotes,[object Object],“ I’m still debating between a few other schools. I can’t decide! This site is pretty helpful though. I wish that every school made an accepted student site. ”,[object Object],“ My heart for some reason is leaning towards New Paltz, because of the people who I have talked to on this website. ”,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-21-2048.jpg?cb=1670063335)
![Live streaming,[object Object],ustream,[object Object],Stikam,[object Object],BlogTV,[object Object],tinychat,[object Object],CollegeWeekLive,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-22-2048.jpg?cb=1670063335)
![Key takeaways,[object Object],There are a lot of tools – no need to use them all.,[object Object],Come up with a plan, don’t just jump in.,[object Object],With a specific, measurable plan, you’re more likely to gain resources/support.,[object Object],Listen first. ,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-23-2048.jpg?cb=1670063335)
![Questions?,[object Object],Rachel Reuben,[object Object],Twitter: @rachelreuben,[object Object],Blog: http://rachelreuben.com,[object Object]](https://image.slidesharecdn.com/erecruitingwithsocialmediaandapurposecwl-100217153257-phpapp02/75/erecruiting-with-social-media-and-a-purpose-24-2048.jpg?cb=1670063335)
eRecruiting With Social Media and A Purpose
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eRecruiting With Social Media and A Purpose
Editor's Notes
- POLLMake sure you understand the tools & their potential before beginning to use them for your college
- Importance of cross-unit collaboration
- LEAD GENERATION. Listening station: Chrisbrogan.com Grow Bigger ears – Google Reader, TweetDeck, Radian6Neil’s Queen University exampleOther general examples – collegetalkconfidential.com
- Just another spoke in the wheel – most effective when used in conjunction with other tools/methods
- Location based targets – don’t clutter your wall about events or visits in locations people aren’t nearby! Groups – usually little ‘official’ involvement, other than initial set up in many casesDON’T SEPARATE!
- See where the importance of collaboration comes in again?Partner channel link to sign up form – has to come from central commoficeLinks to Seth’s AsMediaChanges videos that goes into more depth - Direct = created initially for news organizations, like CNN iReporters- submit videos for review & approval - Annotations = virtual tourPopular videos – don’t expect something you make is going to go viral!
- POLLThese have been around for nearly a decade – looking for new niche, uniquenessCurrent students: npbloggersAdmissions counselors: Tufts University admissions committeeCombo: MITFaculty: Princeton University
- Main: Ithaca CollegeSeparate admissions: .eduGuru article of several doing it wellReason for separation
- Potential use: Accepted student community – yield toolExamples: Café NP & Lounge on LexStrategies behind: Content: Café NP (baristas, videos); Lounge on Lex (tons of seed content)Concept > strategy > results/IP