2. CINEMATOGRAPHY
• Music videos tend to have a lot of close-ups, long
shots and mid shots; these show the artists emotions
and the location. They also put more emphasis on
the artists. Additionally, these close-ups can also be
of the instruments.
• The camera usually tracks the artists.
• In rock music videos the camera tends to be of
kilter; tilts and is normally handheld. Also, they have
more close-ups compared to other genres.
4. MISE-EN-SCENE
• The locations are normally somewhere
unconventional, such as a roof or another country.
• The band will often move around and dance even
when there is no singing. This is to entertain the
audience and give them something to watch.
• Another convention is lighting, typically in pop
videos the lighting is high key to keep the mood
light and fun. Compared to this, the rock videos
have low key lighting, which give of the sinister and
dark atmosphere.
• The members of the band tend to be spaced
around, giving them room to dance.
6. EDITING
• The pace of editing is in sync with the pace of the
music.
• Tends to cut on the beat.
• Another convention is that most music videos will
use montage editing, this is due to many locations
being used and having to cut between them.
• Transition effects are a convention in rock videos,
such as, fade out. Also other effects as well seem to
be conventional. (slow motion-seen in ‘21 Guns’ By
Green Day).
7. SOUND
• Sound is a key convention, because without it isn’t
a ‘music’ video. The song itself is the sound within
the video; it is both diegetic and not diegetic, this is
due to different locations. The diegetic sound is
when the band is in shot and paying the video, but
the music changes to non diegetic when the
location changes and no one is playing instruments
or singing.
