Sports museums all over North America congregated at the 46th annual International Sports Heritage Association conference hosted by Canada’s Sports Hall of Fame. This presentation demonstrates the importance of exit interviews and intercept surveys. It also includes some of the common challenges that museums and attractions face, along with best practices to overcome these challenges. Available solutions and technology tools are highlighted.
SESSION PRESENTERS
Ravin Shah, Co-CEO and Founder, Quick Tap Surveys
Rory Cory, Senior Curator, Military Museums of Alberta
Word Count for Writers: Examples of Word Counts for Sample Genres
ISHA Conference - iPad Visitor Surveys, The Military Museums in Canada
1. iPad or Digital Visitor Surveys
As used in Play Hard, Fight Hard:
Sport and the Canadian Military
An exhibit by The Military
Museums and Canada’s Sports
Hall of Fame
2. - Text panel, graphic and A/V based
- 1500 square feet
- Designed to travel
- Visitor Survey would need to 1) be durable
2) be relevant in several venues and 3)
allow remote data retrieval
The Exhibit
(what is being assessed)
6. Key Objectives
- Visitor Satisfaction
- Effectiveness of Advertising (both for
circulating and receiving venues)
- Identification of Areas to Improve in
Ongoing Traveling Version
- Additions to Mailing Lists
- Satisfying Grant Requirements
15. Pros
- MUCH greater number of responses
- Easy to tabulate data and filter by date –
huge time saver
- Ease of access to data
- Redundancy of data (stored both on iPad
and on website)
16. Cons
- Without reliable internet, data is hard to access (traveling
exhibit)
- Without a technical comfort level, maintenance is an issue
(traveling exhibit)
- Incompatibility of earlier versions of software with later
versions
17. Limitations of Data
- Is respondant serious? (kids playing
around)
- Structuring questions to achieve
maximum information return
27. Long Term Use of Data
- Basis for future Market Research Study
(Strategic Planning)
- Tracking shifts in demographics
- Tracking effectiveness of ad campaigns
- Ideas on how to improve exhibits