If your agency is not providing data capture services, you are going to be left behind! Clients are constantly looking for better, faster, and cheaper ways to capture market research data and collect contact details as leads from in-person interactions. You can provide data capture services at a lower cost than you may think. But, what is the best method? You could build a web-based form in-house but it will be a high initial cost and croaks without an Internet connection. If you want a cost effective and simple way to collect information, data capture apps are your best option. Here’s 5 reasons why: 1) Increase Margins with a low cost high value solution 2) Improve Client Satisfaction with real-time updates 3) Monitor On-Site Staff by empowering on-site supervisors 4) Enhance the brand experience with a kick-ass experience 5) Better measure an event’s ROI with better post-event analytics Regardless of what data capture method you choose, data capture will help your client make better future decisions on how to spend their marketing budget, and hopefully it’ll be with you!

2. What would you say if a client asks…

3. “Can you capture data at my next event?”

4. Don’t feel trapped…

5. You have a few options…

6. Build a web-based form in-house that runs inside a browser on a tablet
Option A

7. And it looks something like this:

8. “I need an Internet connection to function.”

9. “Which makes data collection more challenging.”

10. In the field, it’s
SLOW

11. In the field, it
CROAKS WITHOUT INTERNET

12. And sends customers RUNNING in the opposite direction.

13. Let's say NO to that!

14. How about Option B…

15. Work with developers to build a custom app
Option B

16. And spend a significant portion of your budget and time building it!

17. EHH, NO!

18. Let’s look at Option c…

19. Partner with a tech consultant that gives you some measly referral fee for offering data capture services
Option C

20. NO!

21. Option D
Say That You Don’t Offer Data Capture Services

22. And sadly watch your client move to the next agency on their list.

23. What better option is there?

24. Option E
Use a Data Capture App

25. Data Capture Apps work without an internet connection.

26. Which is awesome when you are exhibiting at a trade show where there is no internet connectivity.

28. Regardless of what option you choose…

29. If your agency is not providing data capture services…

30. You are going to be left behind!

31. But, if you want a cost effective and simple way to collect information, data capture apps are your best option.

35. 

36. You can also export contact details & market research data into your or .

37. Which is

38. Here’s 5 ways Data Capture Apps can help your agency to GROW

39. 1

40. On-site data capture has been expensive in the past

41. This is good since clients still expect it to cost a lot

42. Which leaves you a lot of room for margin!

45. Let’s look at the numbers…

46. Here’s what your margin might look like for your :

47. Data Capture Software
Your Cost
Client Cost
Margin
$106
$106
$0

48. Data Capture Software
Your Cost
Client Cost
Margin
$106
$106
$0
iPad Rental
$120
(4 units @ $30)
$400
(4 units @ $100)
$280+

49. Data Capture Software
Your Cost
Client Cost
Margin
$106
$106
$0
iPad Rental
$120
(4 units @ $30)
$400
(4 units @ $100)
$280+
Graphic Design
$250
(5 Hours @ $50)
$500
(5 Hours @ $100)
$250
(Welcome Screen and Background Image)

50. Data Capture Software
Your Cost
Client Cost
Margin
$106
$106
$0
iPad Rental
$120
(4 units @ $30)
$400
(4 units @ $100)
$280+
Graphic Design
$250
(5 Hours @ $50)
$500
(5 Hours @ $100)
$250
(Welcome Screen and Background Image)
Consulting Services
$250
(2 Hours @ $50)
$500
(2 Hours @ $100)
$250
(App Setup, Configuration and Testing)

51. Data Capture Software
Your Cost
Client Cost
Margin
$106
$106
$0
iPad Rental
$120
(4 units @ $30)
$400
(4 units @ $100)
$280+
Graphic Design
$250
(5 Hours @ $50)
$500
(5 Hours @ $100)
$250
(Welcome Screen and Background Image)
Consulting Services
$250
(2 Hours @ $50)
$500
(2 Hours @ $100)
$250
(App Setup, Configuration and Testing)
Project Management
$100
$200
$100
(2 Hours @ $50)
(2 Hours @ $100)

52. Data Capture Software
Your Cost
Client Cost
Margin
$106
$106
$0
iPad Rental
$120
(4 units @ $30)
$400
(4 units @ $100)
$280+
Graphic Design
$250
(5 Hours @ $50)
$500
(5 Hours @ $100)
$250
(Welcome Screen and Background Image)
Consulting Services
$250
(2 Hours @ $50)
$500
(2 Hours @ $100)
$250
(App Setup, Configuration and Testing)
Project Management
$100
$200
$100
(2 Hours @ $50)
(2 Hours @ $100)
TOTAL
$826
$1706
$880+

53. What would this cost for a for using the same software and tablets?

54. Data Capture Software
Your Cost
Client Cost
Margin
$0
$106
$106+
iPad Rental
$0
$400
(4 units @ $100)
$400+
Graphic Design
$250
(5 Hours @ $50)
$500
(5 Hours @ $100)
$250
(Welcome Screen and Background Image)
Consulting Services
$250
(5 Hours @ $50)
$500
(5 Hours @ $100)
$250
(App Setup, Configuration and Testing)
Project Management
$100
$200
$100
(2 Hours @ $50)
(2 Hours @ $100)
TOTAL
$600
$1706
$1106+

56. This is just a super simple example, but the point is that with or project, your will and your will .

57. 2

58. You are always looking for the

59. To make your clients you more.

60. Being able to and activations and at an rate

61. You will be the to bring a capability this awesome to your client.

62. Which will allow you to provide about your client’s market.

63. And be able to communicate , daily, or hourly reports to your client.

65. 3

66. There’s nothing worse than not knowing what your on-site staff are doing!

67. How can you react or make important decisions?

68. You can’t be everywhere all the time!

70. With a data capture app, you can empower on-site supervisors to better manage their teams in .

71. They will be able to see exactly who is working and to what extent in real-time.

72. So, supervisors can redeploy brand ambassadors to busier locations.

73. Or by creating mini competitions that give each rep an incentive to connect with more consumers.

74. 4

75. People feel that the data capture process at events has become painful and time consuming.

76. Make every interaction more fun and entertaining with a data capture app.

77. Data capture apps make the information gathering process

78. 5

79. A big problem with events and promotions marketing is that it has been very difficult to measure ROI.

80. Was it worth spending $15K to activate at that event?

81. “There were 30K people in attendance and the on-site supervisor said they were busy all day so it must have been a success.”

82. “There were 30K people in attendance and the on-site supervisor said they were busy all day so it must have been a success.”

83. “There were 30K people in attendance and the on-site supervisor said they were busy all day so it must have been a success.”
Backup your work with measurable success metrics to your client.

84. “There were 30K people in attendance and the on-site supervisor said they were busy all day so it must have been a success.”
Your client wants to know if they got anything out of the event and whether they should activate again next year.

85. With a data capture app, you’re able to put a number against the event.

86. “We captured 300 new email addresses by entering consumers into a contest. The cost to acquire each lead was $50.”
(After using a data capture app)

87. This vital information lets your client measure the of an event and determine whether it was worth the investment.

88. Your client will look to you for this insight after every event to make on how to spend their marketing budget, and hopefully it will be with you!

89. Let’s Review
With a data capture app, you can:

90. Let’s Review
With a data capture app, you can:
Increase Margins with a low cost high value solution

91. Let’s Review
With a data capture app, you can:
Increase Margins with a low cost high value solution
Improve Client Satisfaction with real-time updates

92. Let’s Review
With a data capture app, you can:
Increase Margins with a low cost high value solution
Improve Client Satisfaction with real-time updates
Monitor On-Site Staff by empowering on-site supervisors

93. Let’s Review
With a data capture app, you can:
Increase Margins with a low cost high value solution
Improve Client Satisfaction with real-time updates
Monitor On-Site Staff by empowering on-site supervisors
Enhance the brand experience with a kick-ass experience

94. Let’s Review
With a data capture app, you can:
Increase Margins with a low cost high value solution
Improve Client Satisfaction with real-time updates
Monitor On-Site Staff by empowering on-site supervisors
Enhance the brand experience with a kick-ass experience
Better measure an event’s ROI with better post-event
analytics

95. Are you ready to your clients?

96. Get Started With

97. Get Started With
Click to learn more

98. Sign-Up for a FREE account to start collecting data today!

99. Follow us:
@QuickTapSurvey

101. Image Sources:
Slide 1: “Grown-up” by br1dotcom, used under CC-BY 2.0
Slides 2, 3: “Conversation at Caffe Nero” by ktylerconk, used under CC-BY 2.0
Slide 4: “Day 194” by pasukaru76, used under CC-BY 2.0
Slide 5: “Montara Crossroads 2” by 9391282@N05, used under CC-BY 2.0
Slide 6: “iPad Smart Case” by yto, used under CC-BY 2.0
Slide 10: “Tortoise” by 50562790@N00, used under CC-BY 2.0
Slide 11: “Suspicious” by usfwsmtnprairie, used under CC-BY 2.0
Slide 12: “I'm still running away” by vincepal, used under CC-BY 2.0
Slide 13: “The one that got away.” by usfwspacific, used under CC-BY 2.0
Slides 14-16: “ChX Coder Lounge” by ceardach, used under CC-BY 2.0
Slide 17: “Thizz Face” by greggoconnell, used under CC-BY 2.0
Slides 18, 19: “Single slice” by 63158617@N07, used under CC-BY-SA 2.0
Slide 20: “The Scientist” by a4gpa, used under CC-BY-SA 2.0
Slide 21: “NO FUN” by tiffanyday, used under CC-BY 2.0
Slide 22: “Sad clown” by 42dreams, used under CC-BY 2.0
Slides 23, 28, 29, 31: “Choice” by wwward0, used under CC-BY 2.0
Slide 27: “Freedom” by josefgrunig, used under CC-BY-SA 2.0
Slide 30: “Left Out of the Party” by grimsanto, used under CC-BY-SA 2.0
Slide 36: “Export” by jbid-post, used under CC-BY-SA 2.0
Slide 37: “Surf's up” by kk, used under CC-BY-SA 2.0
Slide 38: “Growing Hearts – EXPLORE” by karen_roe, used under CC-BY 2.0
Slide 39: “New” by kev-shine, used under CC-BY 2.0

102. Slides 40-42, 45-54, 56: “Park Place Expensive Real Estate Monopoly” by 9731367@N02, used under CC-BY 2.0
Slide 43: http://a1515.phobos.apple.com/us/r1000/100/Purple/v4/b7/c2/cd/b7c2cd73-7fb0-1e6a-87df- 8ef84cf6bc32/mzl.fjvqzpyr.png
Slide 55: http://memegenerator.net/Crying-Face
Slide 57: “Simple Satisfaction” by carbonnyc, used under CC-BY 2.0
Slide 58: “Looking back” by gumuz, used under CC-BY 2.0
Slide 59: “look into your heart and you'll find ℓ❤VΣ” by -_ra3yat_bmw_-, used under CC-BY 2.0
Slide 64: “Say hi” by renemensen, used under CC-BY 2.0
Slide 65: “Schriever photographer snares elusive bald eagle photos” by dvids, used under CC-BY 2.0
Slide 66: “C'mon EVIL Monkey! WWJD?!” by instantvantage, used under CC-BY-SA 2.0
Slide 67, 68: “Worried” by photoloni , used under CC-BY 2.0
Slide 69: “SXSW Interactive 2011 - Austin, TX” by kk, used under CC-BY-SA 2.0
Slide 70: “Light Clothing” by jdhancock, used under CC-BY 2.0
Slide 72: “Sales is tough.” by rzganoza, used under CC-BY 2.0
Slide 73: “Freediving competition: Flying Girl” by jayhem, used under CC-BY 2.0
Slide 74: “Jumping Side Kick | John Ragai | Sekinchan” by johnragai, used under CC-BY 2.0
Slide 75: “I Can't See You...” by 12023825@N04, used under CC-BY-SA 2.0
Slide 78: “Return on Investment” by lendingmemo, used under CC-BY 2.0
Slide 79: “Sailor is measured for a cover during Chiefs Night at the Naval Station Everett Fleet Exchange” by usnavy, used under CC-BY 2.0
Slide 80: “Introspection.” by e3000, used under CC-BY-SA 2.0
Slides 85, 87, 88: “Brick missing from red defensive wall” by horiavarlan, used under CC-BY 2.0
Image Sources: