onm

1. SEARCH ENGINE OPTIMIZATION

2. BACKGROUND INFORMATION
• 70-80% of users ignore the paid ads, focusing only on the
organic results
• The first organic result get nearly 33% clicks
• More than 70% of users never scroll past the first page
• Inbound leads cost 61% lower than outbound leads
• 80% of users say they always click on the natural search results
(Siu, 2012)

3. 4 WAYS TO IMPROVE
• Pay to Google
• Switch to HTTP/2
• Modify name
• Clarify the intent

4. PAY TO GOOGLE
• Google offers different paying plans, that allow you to advertise
your website in the top positions:
• Each one of these plans offers different perks that could fit with
different business plans.
Standard ($0.14/click) Premium ($0.30/click)
Gold ($0.60/click) Master ($1.20/click)

6. SWITCH TO HTTP/2
• The current website is using HTTP/1.1, like all the
websites since 1999. The version 2 offers a huge boost
on the website speed, which makes it possible to
respond more effectively
(Sean Allen, from Twelve Three Media)

7. MODIFY THE NAME
• Try to change the keywords or the website name
using more viral, commercial, or searched words.
Google also recognizes acronyms, plurals, synonyms,
and even answers.

8. CLARIFY THE INTENT
SEO is no longer about just choosing some keywords
but is clarifying intent. That means that websites should
be that they are giving the correct message. Otherwise,
users won’t be able to find your web even when they
are looking for similar web sites.
(Kercher, 2014)

9. WHICH ONE IS BETTER?
• In view of AMAR foundation situation, the last three options, switch to
HHTP/2, modify the name, or clarify the intent, would be the best
options. Being Google sponsorship the worst option due to AMAR
doesn’t have too much money, and any free way is better for them.
Enabling them to better manage the resources they have at their
disposal.