rythu bazars business ,model in andhra pradesh

1. RYTHU
BAZARS

2. RYTHU BAZARS
• The concept of Rythu Bazar was developed in
1999 to facilitate direct marketing between
consumers and farmers.
• Rythu Bazars are exempted from payment of
market fees, service charges on the farmers
and users respectively.
• Across the state 107 Rythu Bazars are
functioning in Andhra Pradesh and Telangana.

3. MODELS OF AGRICULTURAL
MARKETING
• Rural Primary Markets
• Secondary Markets
• Wholesale Markets

4. LOCATION
Rythu Bazars are located on government land
identified by the District Collectors. The land
has to be an acre in size and should be located
at an area that is convenient for both farmers
and consumers

5. PRICE FIXING
• The price for products to be sold at the Rythu
Bazar is fixed every morning
• It works on the rule that the price should be
around 25 per cent more than the wholesale
price and 25 per cent less than the retail price.

6. INFRASTRUCTURAL FACILITIES
• The farmers get facilities for cleaning of
agricultural produce, grading and sorting,
weighing, packaging, storage, parking,
telephone, internet and fax.
• Availability of storage facilities ensures the
quality of vegetables and fruits and prevents
wastage.

7. ADMINSTRATIVE SETUP

8. REGULATION & GOVERNANCE
• Each Bazar is under the control of an Estate
Officer and a Horticulture Consultant.
• The Estate Officer is responsible for general
administration, including issuance of identity
cards and price fixation.
• The senior officers interact with farmers and
consumers to get their feedback and
complaints about the Bazar.

9. CUSTOMERS
• Large number of consumers visits the Rythu
Bazars for purchase of vegetables.
• Rythu Bazar consumers can avail the benefits
of good quality products at reasonable rates.
• These markets are located very walk able
distance from residential areas, allowing for
easy access for consumers.

10. COMPETITION
• Local kirana shops
• Departmental stores like More, Big-Bazaar,
Reliance Fresh, etc.
• Mobile vegetable vendors
• Online sites like big-basket, grocery online,
etc.

11. PRICES OF THE PRODUCTS
Prices of vegetables Ajit Singh Nagar market on 17/3/2017