primary markets secondary markets whole sale markets customers farmers price fixing location of markets

1. RYTHU BAZARS
(Farmers Markets)
Guide:
N rajesh Kumar
Presented by:
Bhukya balaji
Pm/2017/405

2. RYTHU BAZAR
• The concept of rythu bazar was developed in
1999 to facilitate direct marketing between
consumers and farmers.
• Rythu bazars are exempted from payment of
market fees, service charges on the farmers
and users respectively.
• Across the state 107 rythu bazars are
functioning in andhra pradesh and telangana.

3. MODELS OF AGRICULTURAL MARKETs
• Tribal markets in tribal areas that are meant to meet local demands
Rural Primary
Markets
• Attract potential buyers and traders who take agricultural produce in bulk quantity
for sales in the city wholesale markets
Secondary
Markets
• Act as centres for gathering large amounts of agricultural produce from different
sources.
• Retailers in the country procure produce from these wholesale markets and then sell
it to the consumers.
Wholesale
Markets

4. LOCATION
Rythu bazars are located on government land
identified by the district collectors. The land
has to be an acre in size and should be located
at an area that is convenient for both farmers
and consumers.

5. PRICE FIXING
• The price for products to be sold at the rythu bazar is fixed every morning
• It works on the rule that the price should be around 25 per cent more than
the wholesale price and 25 per cent less than the retail price.
• An online market information system has been developed to keep officials at
all the Rythu Bazars updated about current prices and to help consumers
make informed choices. A consumer can refer to the prices online and, thus,
prevent over-charging by the farmers.

6. Price chart

7. Infrastructure and facilities
• The farmers get facilities for cleaning of agricultural produce, grading and
sorting, weighing, packaging, storage, parking, telephone, internet and fax.
• Availability of storage facilities ensures the quality of vegetables and fruits
and prevents wastage.
• No market fees is collected from the Farmers of Rythu Bazars.
• All facilities are provided to Farmers with free of cost
• Rents are being collected from Self-Help Groups & Govt. Agencies only

8. COMMISSIONER & DIRECTOR OF
AGRICULTURAL MARKETING
Chief Executive Officer
(Rythu Bazars)
Dist. Collector / Joint Collector
(Chairman, Dist.Co-ordination
Committee on RBZ’s & Monitoring
Officer at Dist.Level)
ADM
(Convener , Dist.Co-ordination Committee on
RBZ’s at Dist level)
Estate Officer Estate Officer Estate Officer Estate Officer
3
ADMINISTRATIVE SETUP OF RYTHU BAZAR

9. REGULATION & GOVERNANCE
• Each bazar is under the control of an estate officer and a horticulture
consultant.
• The estate officer is responsible for general administration, including
issuance of identity cards and price fixation.
• The senior officers interact with farmers and consumers to get their
feedback and complaints about the bazar.

10. Farmers
• It has given them an organised place to sell their produce directly to
consumers under government protection and at prices better than what they
used to get.
• Rythu bazars have also encouraged farmers to diversify their produce and
grow a variety of vegetables and fruits.
• Rythu bazar’s operate with a streamlined administrative structure and have a
system of accountability and monitoring. this ensures that farmers’
grievances are promptly addressed and wrongful action corrected.

12. CUSTOMERS
• Large number of consumers visits the Rythu bazars for purchase of
vegetables.
• Rythu bazar consumers can avail the benefits of good quality products at
reasonable rates.
• These markets are located within walkable distance from residential areas,
allowing for easy access for consumers.
• Consumers also have the option of availing the door step delivery
alternative but it should meet minimum order quantity (or) price

14. COMPETITION
• Local kirana shops
• Departmental stores like more, big-bazaar,
reliance fresh, etc.
• Mobile vegetable vendors
• Online sites like big-basket, grocery online, etc.

15. Conclusion
• Rythu bazars showcase one of the most successful models of direct
marketing of agricultural produce in the country.
• Its uniqueness lies in the kind of support it has received from the
government.
• The linking of farmers to markets is a dynamic and ongoing process with no
one best solution.

16. Reference
• www.thehindu.com/2004/01/08/stories/2004010811010500.htm
• http://indiagovernance.gov.in/files/gkc_oneworld_rythu_bazaar.pdf
• http://market.ap.nic.in/rythu_bazars.html