This document summarizes a personal learning project about Coca-Cola's digital marketing efforts. It discusses how Coca-Cola uses social media sites like Facebook and Instagram to promote its products. It also discusses how Coca-Cola promotes through games like FIFA World Cup and cricket matches online. Additionally, it talks about Coca-Cola's charity contributions in areas like health, education, and disaster relief through websites and crowdsourcing ideas from people online.

1. Personal Learning Project
Soft Drink
Puneet Kaur

2. CONTENT
 As I chose the topic soft drinks. There are so many soft drink companies
but I have choose one i.e. coca cola.
 In the following slides I will explain –
 What I learnt through research
 What digital marketing efforts of business they use
 Their charity interests
 Specific computer program, app, or technology that digital marketers
use

3. Digital Marketing Impact
70
35
23
18
Series 1
socail media
email campaigns
mobile promation
online shopping
mobile shopping

4. Coca Cola
• This company use different digital marketing
ways for their product promotion.
• Such as social site that are Facebook, tweeter,
Instagram, YouTube etc.
• Promotion through games.
• Charity.
• Crowdsourcing

5. Social Site
• They promote their product on Facebook by
posting pictures, updates and recent activates.
• They have almost more than 853 millions like
on their official page.
• They give their advertisements on internet for
those who cannot spend time on TV.

6. Promotion Through Games
• Recently they are promoting through FIFA
World Cup 2014 (Brazil) by giving online add
on the different sites.
• In India they promote through cricket on the
online site of ticket booking.

7. Charity
• They contribute in different sectors such
– Health
– Education
– Disaster relief
– In-kind contribution
– Active health living
• They do all the above through online websites
• Continued ….

8. Charity Contribution Chat

9. Crowdsourcing
• Crowdsourcing means getting the response of the
people regarding the product
• https://www.youtube.com/watch?v=0ZXBfQqC6F
0
• it was positioning for Coke and they invited
people to create a film, print, illustration or
animation against that brief.
• The results were amazing; they had around 3,600
responses, which weren’t expecting at all.

10. References
• https://www.facebook.com/pages/Coca-Cola-Offical-
Page/243801772477400?ref=br_tf
• https://econsultancy.com/blog/11098-how-coca-cola-uses-co-
creation-to-crowdsource-new-marketing-
ideas#i.hh1pede2xdxt11
• https://www.facebook.com/pages/Coca-Cola-Offical-
Page/243801772477400?ref=br_tf#!/CocaColaCricketCup
• http://us.coca-cola.com/home/
• http://www.coca-cola.com/ng/pages/landing/trip-to-
brasil.html
• http://www.coca-colacompany.com/our-company/the-coca-
cola-foundation