School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.

1. SIM - SCHOOL OF INTERNET
MARKETING
Digital Marketing Courses

2. Search Engine Optimization(SEO)
SEO - SEO is the process taking step to help the website rank higher on google or any search
engine
• What are search engine and basics?
Top Search Engine – 1.google 2.yahoo 3.bing 4.baidu 5.yandex
• How search engine Work?
a . White hat SEO
b . Black hat SEO
• Website – Mixture of coding, Image& content.
• How to Register a Site?
• What is SSL (Secure Socket Layer)
• What is URL,Sub Domain &Domain?
• Keyword – Any Query search in Search Box.
• Types of Keyword - a. Generic Keyword
b . Short tail Keyword c . Long tail Keyword

3. • Introduction Keyword Planner Tool - Use to Discover new Keyword
keyword research and Analysis
• Keyword Density - no. of keyword/total no. of word of content *100%
• Google Sandbox Effect – observation period of the google
To check website has any technical Issue or Black hat SEO use.
Time period – 2 to 3 weeks
• SERP - Search Engine Result Page.

4. On Page Optimization
Optimizing the part of your website to rank higher on google
• HTML Basics
• Meta tag Optimization
• Title tag ,
• description tag
• Indexing Status and Crawling Status
• Keyword Proximity – Word in between keyword
• Keyword Mapping - page allot for particular Keyword
• Image Optimization –
a . Alt tag – Provide better Image context description to crawler to indexing image .
b . Image compressare - 1 . optimizilla - Reducing size of Image
2. Pingdom tool – to check loading time . It should be 2 to 3 sec. & max. 5 sec.

5. • PA /DA checker tool – PA – Page Authority
DA - Domain Authority
• 404 Error Redirect
• 301/302 Redirection - a . 301 – Website has been taken Permanently.
b . 302 – Page has been temporarily moved.
• Canonical Link – To hide Duplicate content.
• URL Structure and renaming
• Anchor Text – clickable text in hyperlink.
• Pre/post –website Analysis

6. • Creating /Uploading XML /HTML Sitemap
• Content Optimization – Content should be unique,
It should be quality content
Use all important keyword
should be 600 to 700 character in page.
Use important link in your content.
a. Bold & Italic tag
• Head Tagging (H 1 to H6)
• Creating / Uploading Robots txt file
• Robots meta tag

7. • a. Some SEO tools and plug-ins
b . Competitor Analysis
c . Backlink watch
d . Website speed analysis
• Creating and uploading Google search console code
• Google search console in Depth
• Introduction to WordPress
• WordPress basics and blogging Website

8. OFF Page Optimization
• Introduction to Off page – Creation of backlink to help website rank higher
on search engine result page.
• Types of link –a . Inbound link
b . Outbound link
c . Internal link
d . External link
e . No follow link/ Do follow link
f . Reciprocal link
• Search engine submission

9. • Directory submission
• Social bookmarking
• Article& Press Releases Submission
• PPT and PDF Submission
• Q/A and Forum Link Building
• Comment Blog Posting
• Image Submission