SEO involves optimizing keywords, content, links, and technical elements. Proper keyword research is the first step and involves tools like Google Keyword Planner and SEMrush. On-page optimization focuses on keywords in titles, headings, content, and images. Off-page factors like relevant backlinks, speed, and submitting to search engines are also important for SEO success. Regular audits and tool use ensures the site meets Google's technical guidelines.
21. Keyword Research tool
• https://lsigraph.com/ tool for finding LSI keywords
• https://answerthepublic.com/ to find related question for a specific
keyword
• Google SERP
• https://www.seoreviewtools.com/keyword-density-checker/ for
finding competitor keywords
25. How to use Google trends for keywords
research
26. Selection of Strong keywords
• Firstly, remove keyword which are not related to the business.
• Remove those keywords in which the words are being duplicated.
• Select top keywords as primary keywords.
• The remaining will be secondary keywords.
27. Keyword Prominence
• To tell the crawler about the important keywords
• To tell the importance of keywords to crawler, use the important
keywords in start of your website, landing page, title, heading etc.
28. Keyword Proximity
• To avoid keyword density by providing space in the long tail keywords
29. Keyword Research Project
Business : Online and Offline learning programs
Type: Islamic teaching
Location: Pakistan for offline, world for online
Website: https://alburhan.org/
35. • Use totheweb.com for checking title pixel length
• https://totheweb.com/learning_center/tool-test-google-title-meta-
description-lengths/
Title: learn ilme deen course in pakistan - Al Burhan
36. Meta Description Optimization
Use descriptive and informative meta description
• Use totheweb.com for checking meta description pixel length
• https://totheweb.com/learning_center/tool-test-google-title-meta-
description-lengths/
Meta Description: learn Quran - Begin your Journey at Al Burhan for ilme
deen course, part time dars e nizami for students and professionals in
Pakistan
• Use combination of two or more primary or secondary keywords
• Use creativity in your meta description
• Use your meta description attractive
37.
38. SEO Heading Tag Optimize
How to Optimize H1 H2 H3 Tags to Improve SEO
• Heading: h1, h2, ….. H6
• The main focus should be on h1,h2,and h3.
• We can use our main keywords in these headings
• There should be only one H1 tag on one web page
• The primary keyword should be on H1 tag
• H1, h2, h3, should be in a sequence
39. Meta Keywords Important or Not?
Should You Use Them?
• Meta keywords tells crawler about the webpage, i.e. what’s in the
web page, what is this page about, web page contents etc.
• Some core keywords about the web page
• <meta name=“keywords” content=“akfdf, akfkdfk, dfkdfk, fdkdfkd”>
44. Content Optimization by Grammatically
• https://www.online-spellcheck.com/
• Use this tool for spell checking of web page
• https://www.grammar.com/check-website.php
• Use this tool for grammar checking of web pages
46. Image Optimization- Alt Tag
• Alt text is about what’s in the image or what is the pic about
• Can use the keywords in alt text as well, but in a natural way
47. Image Compression
• Compress the web page images to easy load the web page.
• Use the lazy-load option for images
• Lazy load is when the images is not yet loaded, show some other
animation or other thing instead of that image
48. Internal & External Links
• Links are important for better crawling, better user experience, etc.