About how the company established and tackle with different challenges to make its reputation as a global brand.

2. HISTORY
founded by Anton and Gerard
Philips in 1891.

3. Today
employs a
workforce
of 116,000
around the
world.

5. WHAT MAKES PHILIPS
TO EMERGE AS A
GLOBAL BRAND FOR
ELECTRONICS ?

8. CHALLENGED
BY
JAPANESE ELECTRONICS COMPANY
CompetitiveFrame of reference

9. PODs
Japanese company flood
markets with inexpensive
consumer electronics,
because they had large
automated plants.

10. Long Run Strategy
o Stress on their PODs in term of premium service and
products.
o Reduce the cost of currently offered products by using more
advanced technology.

11. Invest in Research and Development and sharing its expenses
with other large corporations, including AT&T and Siemens AG.

14. LETS
MAKE THINGS
BETTER

16. VARIETY
INNOVATION
TECHNOLOGY

17. Philips wanted to make its technology hassle free and easy to access.

19. BRAND
POSITIONING
BULLSEYS

20. o Introduction to Philips and its history.
o Emergence of Philips as a Global Brand.
o Challenges faced by Philips and different
strategies applied to tackle with them.
o Brand Mantra and Slogans of company.
o Communication Strategy

21. DISCLAIMER
Created by Pumpy Sarkar, IIT Kanpur, during a
marketing internship, by Prof. Sameer Mathur,
IIM Lucknow.