1. Best Buy’s Target Market
• Approximately 68% of Best Buy's shoppers
are between 15 to 39 years old; 59% are male;
half have at least one child at home; 42% have
a college degree; and 51% make between
$40,000-100,000 a year, he said.

2. Best Buy
• The lighting in this store is more bright to make your
shopping experience seem busier and a high spirited
environment.
• Best Buy is trying to make their store environment
look as if they are always there for their consumers.

3. Best Buy

4. Wal Mart
• Approximately 75% of the shoppers at Wal Mart are from low
income to mid income consumers.
• Wal Mart caters to the consumer by advertising low prices at
all times.
• Wal Mart has their lights on lower than most supermarkets to
make the shopping mood feel more relaxed.
•

5. Wal Mart Rollback Guy