Unconference Present

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Unconference Present

  1. 1. ProTrack as an UnConference
  2. 2. Current Situation • High Attendee Expense • >$1500 • Limited Reach • <75 people (paid) • High Association Expense
  3. 3. Limitations • Single Location • Requires attendee travel & lodging • >$800-$1000 • Hotel Guarantees required • Unattractive to Sponsors
  4. 4. Is there an Alternative? An UnConference aka User Generated Conference
  5. 5. Successful International Model • Hundreds since 2005 • More than 50 in 2008 • BarCamp • PodCamp • SocialMediaCamp • Barcamp.org • en.wikipedia.org/wiki/BarCamp
  6. 6. The UnConference Model • Simple location - Library, School, Studio • Single Day, Weekend Event • Fully Sponsored • Free/Low Cost to Attendees • Agenda Determined by Attendees
  7. 7. How does an UnConference Work?
  8. 8. Organizers facilitate… • Location • Food • Sponsors • Goodies
  9. 9. Attendees… • Present • Demo • Facilitate • Participate
  10. 10. Structure of UnConference Day • 8:30 Sign-in, shirt/sticker pickup, sign-up • 9:30 Kickoff • 10:00 Sessions start • 12:00 Lunch • 1:00 Sessions Continue
  11. 11. Sessions • “Tracks” are determined by space(s) available • More rooms, more tracks • 30 minute Session Blocks • Led by Attendees • Seeded by Organizers
  12. 12. Outcomes • 50-100 attendees per event • High Attendee Satisfaction • Low/No Cost to Attendees • Community Development • Networking and Education Combined
  13. 13. MCA-I ProTrack UnConference Model • Multiple Locations • “Regional” model • National and Local Sponsors • National Promotion • Local Coordination
  14. 14. Association Role • Common Facilitator • Common Speaker • Nat’l Sponsor Acquisition • Nat’l Promotion • Badge, Shirt, Sticker
  15. 15. Chapter Role • Location Coordination • Equipment Coordination • Local Sponsor Acquisition • Local Promotion
  16. 16. Assumptions • Wider Attendee Reach • 5 events x 50 attendees = 250 • Low Corporate Attendance • High Attendee Satisfaction • High Chapter Ownership
  17. 17. Budget Comparision UnConference UnConference UnConference ProTrack FREE MODEL PAID MODEL (Single) (5 Events) (5 Events) Revenue $3,000 Sponsorship $1,000 $15,000 $15,000 (6 @ $500) $20,000 $0 Registration $0 250 @$10 = $2500 (40 ppl @ $500) (50 ppl) Expense $750 Food & Beverage $17,000 $3,750 $3,750 (50 ppl@$15ea) Location $0 $0 to < $500 $0 to < $2,500 $0 to < $2,500 $800 Travel/Lodging $13,000 (1 person facilitator) $4,000 $4,000 (airfare, 2 nights) Speakers $2,000 $0 to <$500 $0 - $2,500 $0 - $2,500 Equipment $3,000 $0 to $300 $0 - $1,500 $0 - $1,500 Miscellaneous $1,500 $500 $2500 $2500 $950 - $4,740 - $7,250 - Profit/(Loss) (>$15,500) ($350) ($1,750) $750

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