Sunday 9:55 a.m.–10:45 a.m.
Why Twitter Is All the Rage: A Data Miner's Perspective
Presenter: Matthew Russell
Audience level: Novice
In order to be successful, technology must amplify a meaningful aspect of our human experience, and Twitter’s success largely has been dependent on its ability to do this quite well. Although you could describe Twitter as just a “free, high-speed, global text-messaging service,” that would be to miss the much larger point that Twitter scratches some of the most fundamental itches of our humanity.
This talk explains explains why Twitter is "all the rage" by examining Twitter in light of fundamental questions about our humanity:
* We want to be heard
* We want to satisfy our curiosity
* We want it easy
* We want it now
This session examines Twitter's ability to examine these questions and presents its underlying conceptual architecture as an interest graph.
Even if you have minimal programming skills, you'll come away empowered with the ability to think about data mining on Twitter in more effective ways and apply a powerful collection of easily adaptable recipes to fully exploit the 5 kilobytes of metadata that decorates those 140 characters that you commonly think of as a tweet. Learn how to access Twitter's API, search for tweets, discover trending topics, process tweets in real-time from the firehose, and much more.