This document discusses the public relations department of Maruti Suzuki, the leading automobile manufacturer in India. It provides an overview of the company's profile, organizational structure with the PR and corporate departments, objectives of the PR department around modernization and road safety, and the tools used like media relations, sponsorships, and corporate social responsibility initiatives. It also briefly outlines Maruti Suzuki's competitors and concludes by noting the company's focus on diverse income levels and expanding markets in India.

1. MARUTI SUZUKI

2. ICLES M. J. COLLEGE, VASHI
TOPIC: PR DEPARTMENT OF MARUTI SUZUKI
SUBJECT: PUBLIC RELATION
DEPARTMENT OF BMS
SY BMS
UNDER THE GUIDANCE OF: DR. KAMALA RAJIV

3. GROUP MEMBERS
NAME ROLL NO.
 1. AMIT JAMBULKAR 51018
 2. AMIT PATIL 51042
 3. DEEPESH PATIL 51043
 4. SHAILENDRA VAISHYA 51055
 5. HARI AVHAD 51056
 6. PRUTHVISH S PATIL 51059

4. INDEX
 INTRODUCTION
 PROFILE OF THE COMPANY
 ORGANISATION STRUCTURE OF MARUTI SUZUKI
 PR DEPARTMENT & CORPORATE DEPARTMENT
 OBJECTIVES,MISSION & VISION OF PR DEPARTMENT
 TOOLS:
1.MEDIA TOOLS & PRESS RELEASE
2.NON-MEDIA TOOLS, SPONSORSHIP, ADVERTISEMENTS &
SEMINARS
 CORPORATE SOCIAL RESPONSIBILITY
 CRISES MANAGEMENT
 COMPETITIORS
 CONCLUSION

5. 1. INTRODUCTION
 MARUTI SUZUKI INDIA LIMITED
 LEADER N INDIA
 MANUFACTURING PLANTS
 PRODUCTION SINCE IT STARTED

6. 2. PROFILE OF THE COMPANY
 ESTABLISHED
 MAJOR SALES IN INDIA
 LEADER IN NEPAL AND INDIA
 OWNED BY THE INDIAN GOVERNMENT

7. MANAGING DIRECTOR
Shinzo Nakanishi
CHAIRMAN OF THE BOARD
R.Bhargava
Davinder
Brar
Osamo
Suzuki
Pallavi
Shroff
Amal
Ganguli
Manvinder
Banga
DIRECTORS
3. ORGANISATION STRUCTURE

8. 4. PR & CORPORATE DEPARTMENT
•BELIEVES IN GOOD CORPORATE GOVERNANCE
•HIGHEST BUSINESS STANDARDS
•COMPANY FOSTERS A CULTURE
•CUSTOMER RESPONSE

9. 5.1 OBJECTIVES
• MODERNIZATION
• PRODUCTION OF FUEL-EFFICIENT
• PRODUCTION OF LARGE QUANTITIES
5.2 MISSION:
•LEADERSHIP.
•ROAD SAFETY

10. 5.3VISION: -
•Customer obsession
• Fast, Flexible, & Fast Movers
• Innovation & Creativity
• Networking & Partnerships
• Openness & Learning
5.4 ROAD SAFETY
•COMMITMENT OF TRAINING OVER 500,000 PEOPLE
IN SAFE DRIVING PRACTICES.
•MAIN OBJECTIVE OF TRAINING

11. 6. TOOLS:
MEDIA TOOLS
 PRINT MEDIA – Magazine, Newspapers.
 Internet Sites - Trade Boss.Com, Ec21.Com
 Personal Sellings
 Events -Trade Fair ,Etc

12. NON-MEDIA TOOLS
 SPONSORS TO TELEVISION SHOWS, INTER
SCHOOL COMPETITION, INTER COLLEGE
COMPETITION, CRICKET GAMES ETC
 ORGANISE CONTEST FOR PUBLICS.
 ADVERTISING ACTIVITIES & AD CAMPAIGNS
 KEEP SEMINARS FOR PEOPLES.

13. 7. CORPORATE SOCIAL RESPONSIBILITY
 CSR POLICY
 SIGNIFICANT EFFORTS
 ROLE OF CSR DEPARTMENT

14. 8.CRISES MANAGEMENT
Recently, manesar accident happened at that time maruti
suzuki pr strategy was not good . Here are 6 pr tips
maruti suzuki might want to consider:
 1. Identify a credible spokesperson
 2. Diverting Attention
 3. Giving the Media FactsFollow
 4. Engage Social Media
 5. Rebuild Maruti’s India-Connect
 6. Focus on the Bigger Picture

15. 9.COMPETITORS
 Tata motors:
 Hindustan motors, hyundai motor india limited,
mahindra & mahindra, volkswagen, toyota, ford, renault.

16. 10. CONCLUSION
 Maruti suzuki is offering its products to peoples at
different income levels.
 Increasing urbanisation, expanding cities in india to
support growth for the indian auto industry.
 Small and fuel efficient cars are increasing day by day in
domestic markets and international markets.
 Maruti suzuki service centre’s are located worldwide.

17. Thank you