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October 4th Webinar Slides - AWWA Creating Community – Better India Through Better Water

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On October 4th, David LaFrance CEO from the American Water Works Association (AWWA) and Gaurav Sood from AWWA India shared their insights gained from the first year developing community in India.

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October 4th Webinar Slides - AWWA Creating Community – Better India Through Better Water

  1. 1. Creating an International Community Why and How AWWA Decided to Open and Office in India By David LaFrance, AWWA Gaurav Sood, AWWAIndia
  2. 2. AWWA Faced a Saturated Market 0.528 Billion Population $17 Trillion GDP HSBC Report: Global market will increase 2-3% per year over next 4 decades AND emerging markets will contribute twice as much as developed economies. 7% 24% 7.106 Billion Population $72 Trillion GDP
  3. 3. AWWA’s Reach Beyond North America
  4. 4. AWWA’s Reach Beyond North America International Members Members = 1,069 Countries = 91 ACE16 Attendees = 442 from 52 countries ACE Announcement = 5 Languages
  5. 5. Initial Strategy Purpose Focus AWWA’s international efforts on countries with demonstrated demand for AWWA offerings by leveraging the synergy between AWWA staff and the volunteer International Council
  6. 6. FOCUS • Countries with Proven Demand • Publication Sales • Membership • ACE Attendance • ACE Exhibits • Countries with Capability & Capacity • AFFORDABILITY--GDP/Capita • PUBLIC HEALTH NEEDS--Human Development Index (HDI) • PROTECTION--Rule of Law Index (RLI) • ENTRY--Global Competitive Index (GCI)
  7. 7. Australia Japan UK Korea Germany Singapore India Seven “Tier 1” Countries
  8. 8. AWWAIndia A Better India Through Better Water
  9. 9. AWWAIndia – Goals & Objectives • Market Visibility • Thought Leadership • Product Sales • Revenue
  10. 10. Approach Awareness Engagement Purchase
  11. 11. Behind the Scenes • Developed AWWAIndia Business Plan – Q2 2014 • Establishment of AWWAIndia Strategic Board • Introduced AWWAIndia – Q1 2015 • Contract with MCI for India Office – March 2015 • Established AWWAIndia Office in Mumbai – July 2015 • Staff & Board Orientation
  12. 12. Building Awareness: AWWAIndia Website
  13. 13. Building Awareness: EDM Campaign Calendar Months Oct'15 Dec'15 Jan'16 Feb'16 Mar'16 Apr'16 May'16 Date 5 20 26 30 23 15 20 22 25 16 23 25 26 9 15 22 23 31 5 6 8 19 26 12 24 31 eDMno. 1 2 3 4 5 6 7 8 9 10 11 12
  14. 14. Building Awareness: Print Collaterals
  15. 15. Awareness & Building Engagement • Investigative Trips With Workshops • AWWAIndia Office Launch Event • Engage and Support other Associations • Presidential Tours and Workshops • Promotional Booths at Industry Events • History of Chlorination in America • Sharing Case Studies and Best Practices • Round Table Discussions • Getting Featured in Trade Publications
  16. 16. AWWAIndia Growth Story 130% Growth in Individual Membership (200 members from 87 members) 300% Growth in Service Providers Membership (3 service providers from 0) 100% Growth in Utility Membership (1 Utility from 0)
  17. 17. NEXT STEPS • Re-evaluate focus countries – Q3 2016 • Update membership and training goals – Q3 2016 • Develop AWWAIndia Training Calendar – Q4 2016 • Launch India Specific E-Newsletter – Q1 2017 • AWWA session at IWWA conference – Q1 2017 • Expand international footprint at ACE – Q2 2017 • AWWAIndia Conference – Q4 2017
  18. 18. Thank you

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