PDPU: Corporate Communication Course

1. Topic: Corporate Social Responsibility Subject: Corporate
Communication
Faculty: Dr.Nigam Dave
Nigam.Dave@spt.pdpu.ac.in
Key Learning (s): Unit Essential Question(s):
Concept: Concept: Concept: Concept:
Lesson Essential Points Lesson Essential Points Lesson Essential Points Lesson Essential Points
Concept: -CorporateSocial Responsibility means
operating abusinessin amanner that meetsor exceeds
the ethical, legal, commercial and publicexpectations
that society hasofbusiness. Social responsibility isa
guiding force for every decision made.
CSR, Stakeholder’sAnalysis,Classificationsof
CSR, Carroll’s Pyramid, Three Domain Model
of CSR, Wood’s CSP Model, Spiller’s EPS
Model
(1)Discuss various models of CSR
and elaborately cite examples
for each model.
Optional Instructional Tools
While writing your answers,
cite examples from real life.
First write down all points at
the start of your answer as
‘Key Concepts’
SWM and Profit
Optimization
What is CSR? Classification of CSR Models of CSR
*Milton Friedman and
Shareholder’s Wealth
Maximization.
*Micro-Economic Model of
Zero Agency Cost and variables
*Corporations as agents or
trustees and variables
* Ethical Considerations.
*Integrating social and
environmental concerns in
business.
*Commitment to sustainable
economic development.
*Improving the quality of life for
the workforce, their families, local
community and society.
*Exceeding ethical, legal,
commercial and public
expectations.
Direct Responsibilities
Indirect Responsibilities
Corporate Philanthropy
Carroll’s Pyramid of CSR
Three Domain model of CSR
Corporate Social Principles
Longo’s Grid of Stakeholder’s
Value
Spiller’s Ethical Performance
Scorecard.

2. Vocabulary: Vocabulary: Vocabulary: Vocabulary:
Additional Information:
Shareholder’s Wealth
Maximization, Profit
Optimization, Agency Theory.
Economic, Legal and Ethical Domain,
Principles-Process and Outcome Model,
Ethical Performance Scorecard
Corporate Citizenship,
Stakeholder, Sustainable
Economic Development.
Stakeholder Management,
Dynamic Model of CSR
Examples Discussed in Class:-Film Recovery System and X Ray Films, GE’s Price Fixing in 1950, Lockheed Aircraft’s secret payment to officers in Japan, Enron shifting debt from balance
sheets, Nestle selling infant food formula in third world countries, Jons Manville Corporation and asbestos hazard, Chisso discharging mercury in ocean, Napster’s free sharing of
music, 3M’s decision to retire pollution credits, Recall of Tylenol bottles by Johnson & Johnson, Chick-Fill-Anot working on Sundays, Levi Strauss and Timberland pulling out of china
on HumanRights Violations, Malden Mills approach to its workforce after fire, Sale of Green products by Body Shop, GE supporting dredging of Hudson River.