PDPU - Corporate Communication Course

1. Topic: Globalizationand Ethical Considerations Subject: Corporate
Communication
Faculty: Dr.Nigam Dave
Nigam.Dave@spt.pdpu.ac.in
Key Learning (s): Unit Essential Question(s):
Concept: Concept: Concept:
Lesson Essential Points Lesson Essential Points Lesson Essential Points
Vocabulary:
Concept: -Long debateon businessethicsand corporate
communication hasevolved mainly becauseofthe
advent ofglobalization. We discussherethe impact and
dimensionsofmultinational companies, theiractions
and the ethical dilemmasarise. We will also discuss
ethical relativism and culture.
Globalization, MNCs, Edward Taylor’s
definition of culture, Ethical Relativism,
Techno-Ethical Considerations.
(1)Define globalization and discuss
how multinational companies can
integrate ethical considerations in
business.
Optional Instructional Tools
While writing your answers,
cite examples from real life.
First write down all points at
the start of your answer as
‘Key Concepts’
Globalization MNCs Role of Corporate
Communication
*Friedman’s definition of
globalization.
*Features of globalization
*Dimensions of globalizations
*Impact of globalization
*What are MNCs?
* Benefits brought by MNCs for
society.
*Problems created by MNCs for
society.
*Ethical obligations of MNCs.
*Ethical Relativism as window of
escape for MNCs.
*Glocal Communication Model
*Challenges of managing HR
*Impact of IT Revolution
* Techno-Ethical Considerations
Integration of markets, nation states and technologies, International trade organizations and International Financial Institutions, Cyber Space, ‘Race to the
bottom syndrome’ sweatshop conditions, ‘Culture’ as shared assumptions, Brick-to-Mortar Workplace and Cyber Workplace, Dumping of Products and
Technologies.

2. Additional Information:
Examples Discussed in Class:-Unocal in Burma-Violation of Human Rights, Lahmeyer-Acres- Schneider Electricals Bribes, Monsanto-Uniliver-Sygenta Accusations of Child
Labor and exposure to insecticides, Standard Oil Company of California in Saudi Arabia and Ethical Dilemma.