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Bcu Op Mahrm (Corporate Social Responsibility)

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Oliver Parker
Oliver Parker

corporate social responsibility...some chance!

Economy & FinanceBusiness
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Icebreaker this will Mess With Your  Head… 3 MEN GO INTO A HOTEL. THE MAN BEHIND THE DESK  SAID THE ROOM IS £30 SO EACH MAN PAID £10 AND WENT TO THE  ROOM. A WHILE LATER THE MAN BEHIND THE DESK REALIZED THE ROOM WAS  ONLY £25 SO HE SENT THE BELLBOY TO THE 3 GUYS' ROOM WITH  £5. ON THE WAY THE BELLBOY COULDN'T FIGURE OUT HOW TO SPLIT £5  EVENLY BETWEEN 3 MEN, SO HE GAVE EACH MAN A £1 AND KEPT THE  OTHER £2 FOR HIMSELF. THIS MEANT THAT THE 3 MEN EACH PAID £9 FOR  THE ROOM, WHICH IS A TOTAL OF £27 ADD THE £2 THAT THE BELLBOY KEPT  = £29. WHERE IS THE OTHER DOLLAR?
CORPORATE SOCIAL RESPONSIBILITY MA in Human Resource Management Oliver Parker, MBA 5th December 2007
Contents
We All Want A Better World Pertamina.com Pertamina.com telkomsel.com
What is ‘CSR’ Corporate social responsibility is a commitment to improve community well-being through discretionary business practices and contributions of corporate resources. (Kotler)
Why? Drivers for Change… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Drivers for Change, or… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CSR: Three schools of thought ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A combination of all these schools drives “applied” CSR… Public-private partnerships for applied CSR Neo-liberal school (markets provide CSR) State-led school “ Third sector” school
CSR: Three possible critiques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A combination of all these critiques unmasks “applied” CSR… site of contestation between public and private spheres Neo-liberal critique State-led critique “ Third sector” critique
NO! ,[object Object],[object Object],[object Object],[object Object]
Yes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organisational Developments
Features of CSR ,[object Object],[object Object],[object Object],[object Object],[object Object]
What forms does CSR take? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CSR & HR… ,[object Object],[object Object],[object Object],[object Object]
HR Role in Ethics & CSR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Codes of Practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Whistleblowing” why not! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bristol-Myers Squibb
Best CSR Practices Evaluating Efforts Develop & Implement Plans Select initiatives to support issues Choosing Social Issues to Support
So what is… THE BOTTOM LINE! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coca-Cola

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Bcu Op Mahrm (Corporate Social Responsibility)

  • 1. Icebreaker this will Mess With Your  Head… 3 MEN GO INTO A HOTEL. THE MAN BEHIND THE DESK  SAID THE ROOM IS £30 SO EACH MAN PAID £10 AND WENT TO THE  ROOM. A WHILE LATER THE MAN BEHIND THE DESK REALIZED THE ROOM WAS  ONLY £25 SO HE SENT THE BELLBOY TO THE 3 GUYS' ROOM WITH  £5. ON THE WAY THE BELLBOY COULDN'T FIGURE OUT HOW TO SPLIT £5  EVENLY BETWEEN 3 MEN, SO HE GAVE EACH MAN A £1 AND KEPT THE  OTHER £2 FOR HIMSELF. THIS MEANT THAT THE 3 MEN EACH PAID £9 FOR  THE ROOM, WHICH IS A TOTAL OF £27 ADD THE £2 THAT THE BELLBOY KEPT  = £29. WHERE IS THE OTHER DOLLAR?
  • 2. CORPORATE SOCIAL RESPONSIBILITY MA in Human Resource Management Oliver Parker, MBA 5th December 2007
  • 4. We All Want A Better World Pertamina.com Pertamina.com telkomsel.com
  • 5. What is ‘CSR’ Corporate social responsibility is a commitment to improve community well-being through discretionary business practices and contributions of corporate resources. (Kotler)
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  • 20. Best CSR Practices Evaluating Efforts Develop & Implement Plans Select initiatives to support issues Choosing Social Issues to Support
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