"What are some core marketing concepts ?" gives deep information of core marketing. MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER (14 EDITION)__ CHAPTER 1[DEFINING MARKETING FOR THE 21ST CENTURY] DISCLAIMER These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com) Presentation By: AJEET KUMAR

1. What are some
core Marketing
Concepts?

2. CORE MARKETING CONCEPT

3. N
E
E
D
S
W
A
N
T
S
D
E
M
A
N
D
OR

4. TARGET
MARKET :
RURAL AREA
POSITIONINGN : LOW BUDGET PRODUCT
SEGEMATATION
1 2 3 4

5. O
F
F
E
R
I
N
G
FREE AUDIO TAPE
FREE 2 YEAR MANTENANCE

6. B
R
A
N
D
 Excellent taste
 Best Quality
 Naughty small girl

7. V
A
L
U
E
Q Quality 
S Service
P Price
S
A
T
I
S
F
A
C
T
I
O
N

8. COMMUNICATION
CHANNELS
DISTRIBUTION
CHANNELS
Newspaper Television Internet
Shops Trade Fair E-commerce

9. SERVICE
CHANNELS
Warehouse Transportation Banking

10. S
U
P
P
L
Y
C
H
A
I
N
S
RETAILERS
Raw material Manufacturer
Product for consumer
WHOLESELLER

11. Free cup
Free Holiday Trip

12. Producing
Distributing
Promoting




13. Demographic Environment
Economic Environment
Social Environment
Natural Environment
Technological Environment
Political-legal Environment







14. Need, Wants, Demands
Target Markets, Positioning, Segmentation
Offerings and Brands
Value and satisfaction
Marketing Channels
Supply Chains
Competitions
Marketing Environment

15. CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search



Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla

16. PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
kumarajeet50@gmail.com

17. THANK
YOU