Briefly discusses some core marketing concepts

1. Core Marketing
Concepts

2. Needs, Wants and Demands
• Needs
Basic human requirements
• Wants
Specific objects that might satisfy the need.
• Demands
Wants backed by paying capabilities

3. Stated needs
Real needs
Unstated needs
Delight needs
Secret needs
Type of
needs

5. Offerings and Brands
• Offerings
A set of benefits that satisfy needs
• Brands
Offerings from a known source

6. Value and satisfaction

7. Marketing Channels

8. Supply Chain

9. Competition

10. Marketing Environment

12. These slides were created by Sharang Agarwal, IIT Kharagpur as part
of an internship done under the guidance of Prof. Sameer Mathur,
IIM Lucknow (www.IIMInternship.com)
Disclaimer