In this presentation Milena Stoeva, Sr PM at Crowdcube talks about primary sources and why understanding your data model means understanding your product. She also advises you to go beyond and use the data to answer the "how" and to talk to your customers to answer the "why". When you have all the data, Milena shares what not to do.

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How to Create Data Consistency in
Product by Crowdcube Sr. PM

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8. Milena Stoeva
TONIGHT’S SPEAKER

9. Hello, Product School!

10. Let’s talk about data

11. Agenda
About me
Data Consistency
Recap

12. Data Consistency -- what we’ll cover
Primary sources
Going beyond your data
WTF do we do with all of this data?

13. Beyond the data
User your data to answer the “what” -- what
is happening?
Talk to your customers to answer the “why” -
- why is that happening?

14. WTF do we do with all of
this data?
Here’s what NOT to do

15. Recap

16. Recap
● Understanding your data model is understanding your product
● Be clear about what your product is trying to achieve
● Be clear about what questions you’re trying to answer to achieve
your goal
○ Ideally, there is alignment in the company to answering these
questions
● Structure your data around answering those questions
● Don’t collect data you don’t need
● Talk to your customers

17. Recap
● Understanding your data model is understanding your product

18. Recap
● Understanding your data model is understanding your product

19. Recap
● Understanding your data model is understanding your product
● Be clear about what your product is trying to achieve

20. Recap
● Understanding your data model is understanding your product
● Be clear about what your product is trying to achieve
● Be clear about what questions you’re trying to answer to achieve
your goal
○ Ideally, there is alignment in the company to answering these
questions

21. Recap
● Understanding your data model is understanding your product
● Be clear about what your product is trying to achieve
● Be clear about what questions you’re trying to answer to achieve
your goal
○ Ideally, there is alignment in the company to answering these
questions
● Structure your data around answering those questions
● Don’t collect data you don’t need
● Talk to your customers

22. Thanks for having me :)

23. www.productschool.com
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