Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The 5 Characters of Product Management with Former Etsy PM

391 views

Published on

Etsy's Product Manager, Jason Shen, talked about the 5 Characters of Product Management (and How to Hire for Them).

Product managers are one of the toughest roles to define and hire for, in part because depending on the company and the project, they perform a wide variety of activities. It can be helpful to think of the role as five characters — the Explorer, the Analyst, the Planner, the Advocate, and the Field Trip Chaperone.

Published in: Business
  • Be the first to comment

  • Be the first to like this

The 5 Characters of Product Management with Former Etsy PM

  1. 1. The 5 Characters of Product Management with former Etsy Product Manager www.productschool.com
  2. 2. FREE INVITE Join 12,000+ Product Managers on productschool.com/slack-community
  3. 3. Product Management 2-month part-time Courses
  4. 4. Coding for Managers 2-month part-time Courses
  5. 5. Data Analytics for Managers 2-month part-time Courses
  6. 6. Include @productschool and #prodmgmt at the end of your tweet Tweet to get a free ticket for our next Event!
  7. 7. Jason Shen Tonight’s Speaker
  8. 8. PM PERSONAS THE FIVE AND HOW TO HIRE FOR THEM JASON SHEN HEADLIGHT
  9. 9. ABOUT ME
  10. 10. WHAT DOES A PM ACTUALLY DO?
  11. 11. WHAT DOES A PM ACTUALLY DO?
  12. 12. WHAT DOES A PM ACTUALLY DO?
  13. 13. WHAT DOES A PM ACTUALLY DO? EXPLORER ADVOCATEORGANIZER TECHNICIAN
  14. 14. EXPLORING THE PERSONAS
  15. 15. EXPLORING THE PERSONAS EXPLORER • Focused outward on how the product fits into the market and underlying trends • Helps inspire team around a vision + • What major trend—cultural, economic, or technological—are you excited about and how will society be impacted by its development? ABOUT EXPLORERS HOW TO HIRE FOR THIS PERSONA
  16. 16. EXPLORING THE PERSONAS ADVOCATE + • Strong listeners who understand their customers, teammates, and executives • Great communicators who will speak up and fight for stakeholder needs • Your product is slated to launch next week but a small % of beta users start reporting serious issues. How do you respond? ABOUT ADVOCATES HOW TO HIRE FOR THIS PERSONA
  17. 17. EXPLORING THE PERSONAS ORGANIZER + • Able to keep track of people, projects, and priorities of their own team and other teams • Planners who keep things running smoothly while making sure everyone feels supported • Describe your ideal team process (planning, standups, demos, etc) and how it might evolve over the course of a project ABOUT ORGANIZERS HOW TO HIRE FOR THIS PERSONA
  18. 18. EXPLORING THE PERSONAS TECHNICIAN + • Focused on the critical details of the product— tech, design, metrics, bugs • Helps the team solve thorny issues by doing the research and wrestling with the problem • Choose a website you use frequently—what makes it great? If you were the PM, how would you improve it? What metrics would you track? ABOUT TECHNICIANS HOW TO HIRE FOR THIS PERSONA
  19. 19. SITUATION INTERNAL TOOLS NEW PRODUCT LINE TECHNICIAN ADVOCATE ORGANIZER EXPLORER EXPLORER TECHNICIANADVOCATE ORGANIZER
  20. 20. WHAT ABOUT THE FIFTH PERSONA?
  21. 21. CLIMBING THE MOUNTAIN HELPER PARTNER SHERPA
  22. 22. STAY IN TOUCH HEADLIGHTLABS.COM PMHACK.CO jason@headlightlabs.com @jasonshen
  23. 23. Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles and New York www.productschool.com

×