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Foundational Frameworks a
Perspective on PM by Lyft Product
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A Perspective On The
Foundational Frameworks
Of Product Management
Santosh Kumar
Product Manager, Lyft
June 2021
Agenda
Learn: The A Perspective on Product Management
● A Foundational Framework
● The 5 Whys Framework
● The Extreme Ownership
● A Profession of Of/For/By Failures
● Q&A
Set-Up
● Videos On
● Microphone On
● Interruptions are welcome
● Discussion > Lessons
In under 3 words, describe what does a product
manager/leader ensure?
Foundational PM Framework
What? Why?
How?
Product Engineering
Level
of
Ownership
When?
A Few Notes About the Framework
“What?” and “Why?”: Own Exclusively, Impart Inclusively!
● Succinct: Understandable, memorable and usable by everyone
● What/Why aren’t static; Evolve and reinforce each other iteratively
“When?” - Shared but with very clear boundaries!
● “X requires D vs. E engineering days” - Not!
● Tools of choice: Time > Prioritization > Scope > People
“How?” - Technical PMs have this figure, right?
● Especially problematic for technical folks!
● Understanding => Opinions! Avoid!
● But understanding is required
Why? Why? Why? Why? Why?
● The 5-Whys framework
● Important far beyond PM
● Executing the framework
○ “Go and See”/”Trust but Verify”
○ Logical Structure
○ Identify what’s well-known, logically derivable and worth remembering
○ Whiteboarding/Notes Taking
The Extreme <Blank> Ownership
● Nothing is not your problem!
● Core Skills:
○ Identify Needs
○ Precise in Actions
○ Beg-Borrow-Steal
● After 17, Your Career - Your Responsibility!
● PM = CEO Nope; Owner Yes!
The Extreme Thankless Ownership
PM
A Profession of the failures, for the failures….
● The pun is intended!
● Products Fail
● People Fail
● Aim for no-stone-unturned failures!
● But all are welcome! Canvas is large!
● Bring an ability or two. That’s it!
It’s Elusive Definition _IS_ It’s Strength!
Thank You!
Webinar: Foundational Frameworks a Perspective, June 09 and June 27, 2021
Why attending seminar on principles of PM?
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and Corporate Training
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Foundational PM frameworks and the 5 Whys technique

  • 1. Foundational Frameworks a Perspective on PM by Lyft Product Leader productschool.com
  • 2. Your Product Management Certificate Path Certificates Product Manager Certification™ Senior Product Manager Certification™ Product Leader Certification™
  • 3. Corporate Training Level Up Your Team Management Skills productschool.com
  • 4. Do you enjoy Product School events? We want to hear from you! Scan the code to fill out this quick questionnaire so we can provide you with more value. Questionnaire
  • 5. Free Product Management Resources Resources Events Courses Podcasts Newsletters Communities eBooks and Reports
  • 6. A Perspective On The Foundational Frameworks Of Product Management Santosh Kumar Product Manager, Lyft June 2021
  • 7. Agenda Learn: The A Perspective on Product Management ● A Foundational Framework ● The 5 Whys Framework ● The Extreme Ownership ● A Profession of Of/For/By Failures ● Q&A
  • 8. Set-Up ● Videos On ● Microphone On ● Interruptions are welcome ● Discussion > Lessons
  • 9. In under 3 words, describe what does a product manager/leader ensure?
  • 10. Foundational PM Framework What? Why? How? Product Engineering Level of Ownership When?
  • 11. A Few Notes About the Framework “What?” and “Why?”: Own Exclusively, Impart Inclusively! ● Succinct: Understandable, memorable and usable by everyone ● What/Why aren’t static; Evolve and reinforce each other iteratively “When?” - Shared but with very clear boundaries! ● “X requires D vs. E engineering days” - Not! ● Tools of choice: Time > Prioritization > Scope > People “How?” - Technical PMs have this figure, right? ● Especially problematic for technical folks! ● Understanding => Opinions! Avoid! ● But understanding is required
  • 12. Why? Why? Why? Why? Why? ● The 5-Whys framework ● Important far beyond PM ● Executing the framework ○ “Go and See”/”Trust but Verify” ○ Logical Structure ○ Identify what’s well-known, logically derivable and worth remembering ○ Whiteboarding/Notes Taking
  • 13. The Extreme <Blank> Ownership ● Nothing is not your problem! ● Core Skills: ○ Identify Needs ○ Precise in Actions ○ Beg-Borrow-Steal ● After 17, Your Career - Your Responsibility! ● PM = CEO Nope; Owner Yes! The Extreme Thankless Ownership
  • 14. PM A Profession of the failures, for the failures…. ● The pun is intended! ● Products Fail ● People Fail ● Aim for no-stone-unturned failures! ● But all are welcome! Canvas is large! ● Bring an ability or two. That’s it! It’s Elusive Definition _IS_ It’s Strength!
  • 15. Thank You! Webinar: Foundational Frameworks a Perspective, June 09 and June 27, 2021
  • 16. Why attending seminar on principles of PM?
  • 17. Part-time Product Management Training Courses and Corporate Training productschool.com