2. I have a Facebook Page and I work hard to follow best
practices but I don't think I am getting any or enough
leads for my efforts......
3.
4. ● You know the difference between a Facebook Profile and Page
● You share industry specific and relevant updates
● Your updates are consistent
● You share a mixture of nice quotes, funny pictures, cool videos
●You are quick to respond to your customers when they have a concern or
complaint
●You post your company events to social media , letting clients know what
specials you have and what's going on internally
●You share your company's culture by posting photos of company meetings
and funny things happening around the office
● You following your clients on social media
●You monitor what's being said about your brand or industry through social
media listening tools
● You use keyword rich words when tweeting and posting to help with SEO
● You link back to your website
● Your social media accounts are streamlined (working together)
5. Why haven't I seen a return on investment? What
can I do to improve my current ROI?
6.
7. And how does it
What is a Social
differ from the day
Media Strategy?
to day work I am
already doing?
ROI
Social Media Strategy
Unique content created by you Big brands don't
delivered on specific medium(s),at need a lot of
a specific time for the purpose of
capturing leads. social strategy.
They can get
Best Practices away with
Regular updates talking about
A lot of us
Branding themselves all
live here
Commenting the time.
forever.
(Networking)
Responding
Fan Building
Showing Company
Culture/personality
Customer Service
9. The content for your strategy needs to showcase your authority
in your industry and should be used to teach and help people.
The purpose is to create content people will willing download,
bookmark and share.
How do you know what to say/create?
Find out what your target market wants/needs by:
●
- Asking clients directly
- Join Industry Groups on LinkedIn
- Talk to your sales team
- Follow your customers on social media (LISTEN to them)
- Follow industry news sources ( Google alerts)
- Listen for prospective customers (addictomatic.com)
